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How to Launch a Fashion Brand in 2026

A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.

How to Launch a Fashion Brand in 2026

A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.


How Centring Community Kickstarted Kotn’s Growth

After growing a post-pandemic cult following and making a shift towards community-first brand building, the independent Egyptian-Canadian brand is now expanding its global footprint.

How Centring Community Kickstarted Kotn’s Growth

After growing a post-pandemic cult following and making a shift towards community-first brand building, the independent Egyptian-Canadian brand is now expanding its global footprint.


How Brands Got Consumers to Shop on Black Friday

Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.

How Brands Got Consumers to Shop on Black Friday

Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.


Teen Retailers Win Over Black Friday’s In-Store Shoppers

Edikted, Brandy Melville and Kendra Scott were some of the busiest stores in the US on the official start to the holiday shopping season.

Teen Retailers Win Over Black Friday’s In-Store Shoppers

Edikted, Brandy Melville and Kendra Scott were some of the busiest stores in the US on the official start to the holiday shopping season.


Exclusive: Kith’s Ronnie Fieg on Designing the Brand’s First London Flagship

The founder of the New York label discusses opening Kith’s first standalone UK store, which includes Fieg’s debut restaurant concept as the brand leans further into hospitality.

Exclusive: Kith’s Ronnie Fieg on Designing the Brand’s First London Flagship

The founder of the New York label discusses opening Kith’s first standalone UK store, which includes Fieg’s debut restaurant concept as the brand leans further into hospitality.


Shein’s First Physical Shop Adds to Department Stores’ Existential Pain

The ultra-fast fashion retailer’s shop in Paris’ BHV poses a new threat to the already struggling department-store model.

Shein’s First Physical Shop Adds to Department Stores’ Existential Pain

The ultra-fast fashion retailer’s shop in Paris’ BHV poses a new threat to the already struggling department-store model.


US Retail Sales Are Proving Resilient While Risks Mount

US retail sales growth likely moderated a touch in September, capping an otherwise solid quarter of spending by consumers who are nonetheless frustrated by high prices and anxious about job security.

US Retail Sales Are Proving Resilient While Risks Mount

US retail sales growth likely moderated a touch in September, capping an otherwise solid quarter of spending by consumers who are nonetheless frustrated by high prices and anxious about job security.


Four Years Later, Gap Returns to London

After shuttering all its UK locations in 2021, Gap is making its return to brick-and-mortar retail in the country with a new store in the British capital.

Four Years Later, Gap Returns to London

After shuttering all its UK locations in 2021, Gap is making its return to brick-and-mortar retail in the country with a new store in the British capital.


Ear-Piercing Studios Look to Fill a Claire’s-Sized Hole in the Market

With Claire’s in bankruptcy and closing hundreds of stores, there’s a void in the market that startups and a growing number of independent studios hope to fill. They’re turning what used to be a fast and casual procedure into one that prioritises health, hygiene and comfort.

Ear-Piercing Studios Look to Fill a Claire’s-Sized Hole in the Market

With Claire’s in bankruptcy and closing hundreds of stores, there’s a void in the market that startups and a growing number of independent studios hope to fill. They’re turning what used to be a fast and casual procedure into one that prioritises health, hygiene and comfort.


Scandi-Cool Bedding Brand Tekla Looks to Redefine ‘Homewear’

As it debuts its first international store in London and broadens its apparel offerings, the Danish brand is taking its first step towards a retail-led expansion geared towards becoming a home-lifestyle label.

Scandi-Cool Bedding Brand Tekla Looks to Redefine ‘Homewear’

As it debuts its first international store in London and broadens its apparel offerings, the Danish brand is taking its first step towards a retail-led expansion geared towards becoming a home-lifestyle label.


The BoF Podcast | Khalifa Bin Braik on Dubai’s Transformation and the MENA Retail Playbook

Majid Al Futtaim executive Khalifa Bin Braik joins Imran Amed to unpack Dubai’s transformation, the ‘third place’ mall of the future, and what global brands get wrong about the GCC.

The BoF Podcast | Khalifa Bin Braik on Dubai’s Transformation and the MENA Retail Playbook

Majid Al Futtaim executive Khalifa Bin Braik joins Imran Amed to unpack Dubai’s transformation, the ‘third place’ mall of the future, and what global brands get wrong about the GCC.


Millennials’ Favourite Sock Brand Is Finally Opening a Store

After years of online growth, Bombas joins its DTC peers in testing physical retail, bringing its ‘buy one, donate one’ mission — and growing footwear lineup — to real-life shelves in New York, Austin and Boca Raton.

Millennials’ Favourite Sock Brand Is Finally Opening a Store

After years of online growth, Bombas joins its DTC peers in testing physical retail, bringing its ‘buy one, donate one’ mission — and growing footwear lineup — to real-life shelves in New York, Austin and Boca Raton.