Fast Fashion
Under Pressure From Shein, H&M Reaches for Upmarket Shoppers
In seeking to attract more aspirational shoppers, H&M is boosting its image through high fashion collaborations.
Under Pressure From Shein, H&M Reaches for Upmarket Shoppers
In seeking to attract more aspirational shoppers, H&M is boosting its image through high fashion collaborations.
Have We Hit Peak Fast Fashion?
Zara-owner Inditex’s earnings this week come as some analysts say the category’s best days are behind it.
Have We Hit Peak Fast Fashion?
Zara-owner Inditex’s earnings this week come as some analysts say the category’s best days are behind it.
Why Primark Went All-In on Rita Ora
The elaborate collection features more than 300 items — whether it delivers will hinge on Ora’s star power and how much consumers’ buy into the authenticity.
Why Primark Went All-In on Rita Ora
The elaborate collection features more than 300 items — whether it delivers will hinge on Ora’s star power and how much consumers’ buy into the authenticity.
Fast Fashion’s M&A Frenzy, Explained
Amid a spending slowdown and steep competition, the UK fast-fashion players including Asos and Frasers Group are selling off struggling brands.
Fast Fashion’s M&A Frenzy, Explained
Amid a spending slowdown and steep competition, the UK fast-fashion players including Asos and Frasers Group are selling off struggling brands.
What Shein’s Lower Valuation Means for the Future of Fast Fashion
The fast fashion retailer reportedly raised funding this week at a lower valuation. But the e-commerce giant remains immensely popular — and may have some more tricks up its sleeves.
What Shein’s Lower Valuation Means for the Future of Fast Fashion
The fast fashion retailer reportedly raised funding this week at a lower valuation. But the e-commerce giant remains immensely popular — and may have some more tricks up its sleeves.
Report: Shein Raises $2 Billion at a Lower Valuation
The latest funding round for the Chinese fast fashion behemoth values the company at $66 billion.
Report: Shein Raises $2 Billion at a Lower Valuation
The latest funding round for the Chinese fast fashion behemoth values the company at $66 billion.
Why Adidas’ China Comeback Is Lagging Nike’s
Both brands saw sales decline during the Uighur forced labour controversy but Adidas is more vulnerable to competition from local sportswear giants Li Ning and Anta.
Why Adidas’ China Comeback Is Lagging Nike’s
Both brands saw sales decline during the Uighur forced labour controversy but Adidas is more vulnerable to competition from local sportswear giants Li Ning and Anta.
Victoria’s Secret Is Rebooting Its Scandal-Plagued Fashion Show as Movie
Victoria’s Secret & Co. will bring its fashion show back as a feature-length film this fall after a four-year hiatus, showcasing artists and designers from around the world.
Victoria’s Secret Is Rebooting Its Scandal-Plagued Fashion Show as Movie
Victoria’s Secret & Co. will bring its fashion show back as a feature-length film this fall after a four-year hiatus, showcasing artists and designers from around the world.
The BoF Podcast | Ten Years After Rana Plaza, Has Fashion Changed?
Labour rights activist Kalpona Akter and chief sustainability correspondent Sarah Kent reflect on where the industry stands a decade after the deadly factory collapse.
The BoF Podcast | Ten Years After Rana Plaza, Has Fashion Changed?
Labour rights activist Kalpona Akter and chief sustainability correspondent Sarah Kent reflect on where the industry stands a decade after the deadly factory collapse.
Case Study | How to Avoid Another Rana Plaza
In the wake of 2013’s deadly factory collapse in Dhaka, more than 200 brands signed the Bangladesh Accord, a legally binding safety pact. As the agreement expands internationally, BoF unpacks why it’s widely viewed as fashion’s most effective safety campaign, how it can help brands address new sustainability regulation and what limitations remain.
Case Study | How to Avoid Another Rana Plaza
In the wake of 2013’s deadly factory collapse in Dhaka, more than 200 brands signed the Bangladesh Accord, a legally binding safety pact. As the agreement expands internationally, BoF unpacks why it’s widely viewed as fashion’s most effective safety campaign, how it can help brands address new sustainability regulation and what limitations remain.
Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t
Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.
Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t
Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.
Shein, Temu in Fierce Fight Over US Market for $10 Dresses
The battle between the fast fashion retailers is playing out not only on social media but also in a US court.
Shein, Temu in Fierce Fight Over US Market for $10 Dresses
The battle between the fast fashion retailers is playing out not only on social media but also in a US court.