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Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.

How Positive Psychology Can Help Us Build Stronger Customer Relationships

"Brands shouldn't underestimate the power of a positive perspective."

How Positive Psychology Can Help Us Build Stronger Customer Relationships

"Brands shouldn't underestimate the power of a positive perspective."


Instagram Filters: 'Our Skin Is for Life, Not for Likes'

"Can the use of Instagram filters be a form of racial discrimination?"

Instagram Filters: 'Our Skin Is for Life, Not for Likes'

"Can the use of Instagram filters be a form of racial discrimination?"


Are You Ready? VOICES 2020 is Coming.

BoF's Annual Gathering for Big Thinkers will be held from December 1-3, broadcasting live to more than 100,000 BoF Professionals, making it the largest fashion business conference in the world, adapted for the unique circumstances of the Covid-19 era.

Are You Ready? VOICES 2020 is Coming.

BoF's Annual Gathering for Big Thinkers will be held from December 1-3, broadcasting live to more than 100,000 BoF Professionals, making it the largest fashion business conference in the world, adapted for the unique circumstances of the Covid-19 era.


Black Products. Black Shoppers. Black Workers. But Who Owns the Store?

"At a Chicago beauty supply shop, one American dream has come true. Another is still waiting for its chance."

Black Products. Black Shoppers. Black Workers. But Who Owns the Store?

"At a Chicago beauty supply shop, one American dream has come true. Another is still waiting for its chance."


If We Want More Companies Like Patagonia, We Need Laws To Enforce It

"This is what it’ll take to get companies to an equitable relationship with both workers and society."

If We Want More Companies Like Patagonia, We Need Laws To Enforce It

"This is what it’ll take to get companies to an equitable relationship with both workers and society."


How Covid-19 Changed B2B Sales Forever

"Digital is the wave of the future."

How Covid-19 Changed B2B Sales Forever

"Digital is the wave of the future."


Wealthy Shoppers in China vs US: Who’s Looking To Spend More?

"Wealthy luxury consumers in China and the US are mostly optimistic about their economic well-being."

Wealthy Shoppers in China vs US: Who’s Looking To Spend More?

"Wealthy luxury consumers in China and the US are mostly optimistic about their economic well-being."


The Brands and Cultural Pioneers Shaping Youth Culture

"The report predicting the next-generation of taste-makers."

The Brands and Cultural Pioneers Shaping Youth Culture

"The report predicting the next-generation of taste-makers."


#BoFLIVE: Unpacking the LVMH-Tiffany Saga

The largest acquisition in the history of the luxury goods sector has collapsed, setting up what could be the industry's biggest M&A battle of all time. BoF brings in the experts to lay out what could — and probably will — happen next.

#BoFLIVE: Unpacking the LVMH-Tiffany Saga

The largest acquisition in the history of the luxury goods sector has collapsed, setting up what could be the industry's biggest M&A battle of all time. BoF brings in the experts to lay out what could — and probably will — happen next.


#BoFLIVE: Gen-Z Shopping: Separating Myth from Reality

What do young consumers really want? BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

#BoFLIVE: Gen-Z Shopping: Separating Myth from Reality

What do young consumers really want? BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.


Is It Streetwear or Is It Art?

"The hottest new street wear label in Los Angeles is more like a personal art project."

Is It Streetwear or Is It Art?

"The hottest new street wear label in Los Angeles is more like a personal art project."


Will Amazon’s Luxury Stores Become a Destination for High-End Shoppers?

"Brands maintain control of the perception of each garment through price control and product assortment."

Will Amazon’s Luxury Stores Become a Destination for High-End Shoppers?

"Brands maintain control of the perception of each garment through price control and product assortment."