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News & Analysis

Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.

Fairway and What We Mourn in a Store

"The accumulated social capital of such spaces becomes our common life."


Unlocking the Potential of China’s Elite International Shopper

"France is the top destination for elite shoppers, but it only captures 46 percent of international elite shoppers’ luxury spending."


How Under Armour Lost Its Edge

"Once heralded as the next Nike, the sportswear giant has been hurt by slumping sales and unflattering revelations about its corporate culture."


Beyoncé's Ivy Park x Adidas' Line Drops Online

"Queen Bey's latest wardrobe arrived a day early and it's already breaking the internet."


Michael Avenatti to Face Nike Extortion Case

Prosecutors said the celebrity lawyer threatened to publicise claims of improper payments unless Nike paid him to conduct a probe.


Columbia College Chicago’s ‘Off-Beat’ Approach to Fashion Education

BoF meets former and current students to hear how studying fashion in Chicago creates opportunities for experimentation and innovation.


Nike Signs Multi-Year Kit Deal With Liverpool FC

The sportswear giant will replace New Balance as the Premier League football club's kit supplier.


The BoF Podcast: Trisha Shetty on Human Rights and Human Wrongs

In the face of ongoing gender discrimination and human rights violations around the world, activist Trisha Shetty amplifies the importance of speaking up and demanding change from world leaders at VOICES 2019.


Nike Asks to Remove Marketing Executives from Michael Avenatti Trial

The sportswear giant called Avenatti's subpoenas for testimony part of an effort to 'put the government's and Nike's conduct on trial,' and distract jurors from his own conduct.


10 Themes That Will Define the Fashion Agenda in 2020

The ten defining themes for fashion in 2020 from BoF and McKinsey & Company’s report are a sharp evolution from previous years, with the risks closer at hand and more severe.


10 Themes That Will Define the Fashion Agenda in 2020

For fashion players, 2020 will be a year of challenges, as the macroeconomic context will make finding value creation more difficult.


The Year Ahead: The Business of Inclusivity

More companies will elevate diversity and inclusion as a higher priority, embed it across the organisation and hire dedicated leadership roles, but their initiatives will also come under increasing scrutiny in terms of sincerity and results.