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News & Analysis

Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.

The Best Jobs on BoF Careers

BoF compiles the most exciting career opportunities now available on BoF Careers — including jobs from Hugo Boss, Massimo Dutti and Amiri.


How Under Armour Bet Everything on the Wrong Customer

"The company obsessed too much over its most influential customers."


Coronavirus Puts a Wrinkle in Wedding Industry

"Wedding businesses rely on dresses manufactured in China."


Do Fashion Prizes Still Matter?

"A brand doesn’t need the support of retailers, editors or conglomerates anymore."


How the Chinese Fashion Industry Has Changed

"It’s not all luxury labels and ‘Made in China’ anymore."


Handbags That Made History

"An overview of the rich inner life of the ultimate accessory."


Are Consumers Finally Sick of Consuming? Here’s How Brands Can Adapt

"Customers are finding the concept of acquiring stuff distasteful."


Are Fast Fashion’s Giants More Vulnerable to Coronavirus Than Other Retailers?

"Fast fashion giants, including H&M and Inditex, could be affected according to financial firm UBS."


The Inevitable Collision of Gaming and Athleisure

"As streamers become celebrities, major fashion brands are itching to cash in."


The Dark Side of China’s Idol Economies

"Chinese fans actively buy or promote their idol’s promoted products."


How Instagram Killed the It Girl

"We now live in a world of constant self-surveillance and curation."


The Fashion World, Upended by Coronavirus

"A real crisis looms for designers, retailers and shoppers."