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News & Analysis

Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.

Covid-19: The Ultimate Stress Test for Retailers

"The coronavirus is the latest reminder that companies need to prepare for the unexpected."


Celebrities Are Bringing Back Archival Designer Looks

"And it’s driving attention to resale."


The Supply Chain of the Future Is in China

"Retailers are now discovering that modern supply chains must be managed remotely."


What TikTok Can Teach Us About Style

"There’s much more to TikTok fashion than meets the eye."


#BoFLIVE: What Will the Store of the Future Look Like?

A live discussion and audience Q&A on the drastic changes and transformations that physical retail is undergoing in the age of coronavirus, exclusively for BoF Professional Members.


#BoFLIVE: How to Work With Influencers in the Era of Covid-19

A live discussion and audience Q&A on the smart ways to tap influencers during this difficult time, exclusively for BoF Professional Members.


#BoFLIVE: The State of Fashion 2020: Coronavirus Update

A live discussion and audience Q&A unpacking the special Coronavirus Update to The State of Fashion 2020.


#BoFLIVE: Digital Marketing with Drew Elliott

Catch up on the Q&A discussion between Global Creative Director of M.A.C Cosmetics Drew Elliott and BoF Editor-in-Chief Imran Amed.


Companies Can’t Ignore Shifting Gender Norms

"An increasing number of customers don’t buy into the binary."


Teen Spending Takes a Dive

"Guys splurge on footwear, while a natural look for girls hurts makeup sales."


The Consumer After Covid-19

"Shoppers will return. But a pandemic will change them."


The Face Mask Debate Reveals a Scientific Double Standard

"No one complained about the lack of evidence for 20-second hand-washing."