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News & Analysis

Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.

The Best Jobs on BoF Careers

BoF compiles the most exciting career opportunities now available on BoF Careers — including jobs from Estée Lauder, Richemont and Coach.


How Leaders Can Shepherd Brands Through the Covid-19 Crisis

"The North Face CMO Tom Herbst on weathering the pandemic."


Is This the Future of the Fashion Show?

"The first ‘high fashion runway show entirely from home’ just took place."


Reimagining the Post-Covid-19 Return

"How to bring a business back to work when economies are still reeling."


How Hair Salons Will Be Transformed by the Covid-19 Pandemic

"Hair salon owners have been forced to imagine a new future."


Will the Influencer Lifestyle Survive the Coronavirus?

"The economic downturn is hitting influencers hard."


Department Stores Are Headed for the Grave

"They were the original retail start-ups."


Could the Pandemic Push Influencer Marketing Deeper Into the Realm of CGI Avatars?

"The category might get seriously shaken up by virtual avatars."


When Does a Small Business File for Bankruptcy?

"The pandemic could shut millions of small businesses in the next several months."


China's E-Commerce Companies Draw Consumers Closer to Product-Makers

"The aim is for shoppers to have a say in the development of the products they buy."


How Nike Turned Shoe Parts Into Face Shields in Just Two Weeks

"Turning Nike Air into protecting gear was the only way to get the job done in time."


#BoFLIVE: The State of Fashion 2020 — Coronavirus Update with Cindy Gallop

The advertising consultant joins BoF Editor-in-Chief Imran Amed in a conversation about the innovation imperative for companies wanting to mitigate the damage of the pandemic.