Jewellery
The Best of BoF 2024: Designer Reboots and a Rocky Market
The luxury industry was under pressure in 2024 as customers pulled back on high-end purchases. Brands from Chanel to Valentino to Fendi changed their creative lineups, hoping to jump-start demand. But the struggles at Gucci and Burberry show how tricky executing a designer relaunch can be.
The Best of BoF 2024: Designer Reboots and a Rocky Market
The luxury industry was under pressure in 2024 as customers pulled back on high-end purchases. Brands from Chanel to Valentino to Fendi changed their creative lineups, hoping to jump-start demand. But the struggles at Gucci and Burberry show how tricky executing a designer relaunch can be.
How to Sell Jewellery Like Fine Art
At the inaugural Joya fair in Monaco last week, two former art gallerists aimed to defy luxury’s current malaise with avant-garde jewellery propositions sold with a curated, high-culture approach.
How to Sell Jewellery Like Fine Art
At the inaugural Joya fair in Monaco last week, two former art gallerists aimed to defy luxury’s current malaise with avant-garde jewellery propositions sold with a curated, high-culture approach.
The Next Chapter of Swarovski’s ‘Pop Luxury’ Turnaround
A campaign fronted by Ariana Grande is the Austrian crystal maker’s latest effort to build on sales momentum in a slowing market: Revenue grew 4.5 percent in the first half. Swarovski plans to keep blending the codes of luxury and value, while spotlighting its message of ‘joyful extravagance’ to a wider audience, CEO Alexis Nasard says.
The Next Chapter of Swarovski’s ‘Pop Luxury’ Turnaround
A campaign fronted by Ariana Grande is the Austrian crystal maker’s latest effort to build on sales momentum in a slowing market: Revenue grew 4.5 percent in the first half. Swarovski plans to keep blending the codes of luxury and value, while spotlighting its message of ‘joyful extravagance’ to a wider audience, CEO Alexis Nasard says.
Tiffany’s Staff Exits Test LVMH’s Turnaround Playbook
Ambitious sales targets and lower commissions for some salespeople have led them to defect for competitors, taking some of their loyal clients with them.
Tiffany’s Staff Exits Test LVMH’s Turnaround Playbook
Ambitious sales targets and lower commissions for some salespeople have led them to defect for competitors, taking some of their loyal clients with them.
Richemont Names New Cartier CEO
Louis Ferla, who is currently chief of the group’s Swiss watchmaker Vacheron Constantin, will replace Cyrille Vigneron at the helm of flagship jeweller Cartier.
Richemont Names New Cartier CEO
Louis Ferla, who is currently chief of the group’s Swiss watchmaker Vacheron Constantin, will replace Cyrille Vigneron at the helm of flagship jeweller Cartier.
Pearls Are Undergoing a Fashion-Fuelled Revival
From Miu Miu and Pharrell Williams to skater boys on TikTok, pearls have shaken off their country-club reputation to become markers of personal style.Pearl giants Tasaki and Mikimoto and indie designers like Sophie Bille Brahe prove that jewellers are seizing the moment.
Pearls Are Undergoing a Fashion-Fuelled Revival
From Miu Miu and Pharrell Williams to skater boys on TikTok, pearls have shaken off their country-club reputation to become markers of personal style.Pearl giants Tasaki and Mikimoto and indie designers like Sophie Bille Brahe prove that jewellers are seizing the moment.
Inside Louis Vuitton’s High Jewellery Ambitions
Artistic director Francesca Amfitheatrof has forged a creative identity for Louis Vuitton’s ambitious jewellery program — whose estimated sales have reached €1 billion — by combining cutting-edge craftsmanship with an unabashed embrace of the luxury giant’s logo and codes.
Inside Louis Vuitton’s High Jewellery Ambitions
Artistic director Francesca Amfitheatrof has forged a creative identity for Louis Vuitton’s ambitious jewellery program — whose estimated sales have reached €1 billion — by combining cutting-edge craftsmanship with an unabashed embrace of the luxury giant’s logo and codes.
Exclusive: Inside De Beers’ About-Face on Lab-Grown Diamonds
This week, the gemstone giant said it would exit the fast-growing lab-grown diamond sector to focus on marketing the “unique attributes” of natural stones. Stakes are high after sales plummeted in 2023, and as owner Anglo-American explores a sale or spin-off.
Exclusive: Inside De Beers’ About-Face on Lab-Grown Diamonds
This week, the gemstone giant said it would exit the fast-growing lab-grown diamond sector to focus on marketing the “unique attributes” of natural stones. Stakes are high after sales plummeted in 2023, and as owner Anglo-American explores a sale or spin-off.
How Chopard Seizes the Red Carpet Spotlight in Cannes
The Swiss brand out-sparkles rivals with a strategy aimed at driving sales as well as image. This year the company dressed Greta Gerwig, Demi Moore and Bella Hadid as well as hosting clients to view (and purchase) its high jewellery range.
How Chopard Seizes the Red Carpet Spotlight in Cannes
The Swiss brand out-sparkles rivals with a strategy aimed at driving sales as well as image. This year the company dressed Greta Gerwig, Demi Moore and Bella Hadid as well as hosting clients to view (and purchase) its high jewellery range.
Op-Ed: Should a Luxury Group Buy De Beers?
Mining company Anglo American is considering offloading its storied diamond unit. It won’t be an easy sell.
Op-Ed: Should a Luxury Group Buy De Beers?
Mining company Anglo American is considering offloading its storied diamond unit. It won’t be an easy sell.
Chanel Opens Its First US Store Dedicated to Jewellery and Watches
For years, the French luxury brand has been seeking a prime location along Manhattan’s storied Fifth Avenue.
Chanel Opens Its First US Store Dedicated to Jewellery and Watches
For years, the French luxury brand has been seeking a prime location along Manhattan’s storied Fifth Avenue.
BoF Masterclass | Selling Luxury to the 1%
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How Brands Sell Luxury to the 1%”.
BoF Masterclass | Selling Luxury to the 1%
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How Brands Sell Luxury to the 1%”.