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Global Markets

A guide to unlocking opportunity in emerging and frontier fashion markets.

The Fashion Trail | Modern Mumbai and Lakmé Fashion Week

Front Row at Lakmé Fashion Week | Photo: BoF


The Fashion Trail | Fashion Rio Reaffirms Its Raison-d’Etre

RIO DE JANEIRO, Brazil — While Sao Paulo Fashion Week kicked off on Friday, the industry's eyes have been on Brazil and its booming fashion sector


The Fashion Trail | In Italy, Digital Strategies are only Screen Deep

MILAN, Italy — In the wake of the financial crisis of 2008, luxury fashion brands found themselves scrambling to develop strategies for the so-called


The Fashion Trail | Madrid Rising

MADRID, Spain — Stately and full of world-class art at any time of the year, Madrid is particularly appealing in the fall, when the city welcomes


The Fashion Trail | BoF Breakfast Club

NEW YORK, United States — When I first met Rachel Shechtman at a Harvard Business School luxury goods conference back in 2007, we quickly learned


Japan’s Premium Pricing Problem

Tired of systematic markups in a period of economic decline, Japanese shoppers are turning to online and outlet discounts, the grey market and resale for luxury goods.


The Fashion Trail | Vancouver's Fashion Community Comes Together

VANCOUVER, Canada — It's always nice to come home. Longtime BoF readers will have noticed that each summer, BoF tends to publish a few articles on


Made in Fair Isle

The people of Fair Isle have struggled to capitalise on the patterned knitwear for which they are famous.


The Fashion Trail | Indonesia, Land of Batik, Bandung and BlackBerries

JAKARTA, Indonesia — Amongst the facts about Indonesia that one finds repeated in tourist guidebooks, country profiles and international news reports


The Fashion Trail | Vancouver's Digital Olympics

VANCOUVER, Canada — Every two years that global extravaganza called the Olympic Games alternates between summer and winter sports. Next in line is


The Fashion Trail | Postcript on Pitti

FLORENCE, Italy — In the world of menswear, January is a full-on month of trade fairs and fashion shows. The super-charged schedule of activities


Sophie Theallet | Uniquely Untrendy

NEW YORK, United States — New York fashion is said to strike a balance between commerce and creativity. With few exceptions, New York designers tend