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The Business of Fashion

Global Markets

A guide to unlocking opportunity in emerging and frontier fashion markets.

Long Overlooked, the Flourishing Philippines

The Philippines has long been overshadowed by its larger neighbours and underestimated by international fashion brands. Now the country is reporting faster economic growth than China. BoF reports.

In China, Hangzhou Brands Face Identity Crisis

Hundreds of women’s fashion businesses, born in the mid-1990s in Hangzhou, China, based their success on mediocre, embellished copies of global best sellers, cheap commercial distribution, and high margins. But in today's highly competitive China market, where brand matters more than ever, Hangzhou labels face a serious identity crisis. BoF reports.

Nike Just Doesn’t Do It With Chinese in Lost Sales Year

PORTLAND, United States — Not long ago, Nike Inc. could simply open stores in China and wait for newly minted middle-class shoppers to show up.

Chile, Punching Above its Weight

In the next instalment of Market GPS, BoF examines Chile, a sliver of a country just a couple of hundred miles wide that's dwarfed by its Latin American neighbours, but rich with opportunity, thanks to a stable democracy, steady economic growth and a sophisticated retail infrastructure.

Thrift Trumps Abenomics as Japan Shoppers Stick to Bargains

TOKYO, Japan — Japanese apparel firm Fast Retailing Co Ltd has a problem: sales are surging, full-year net profits are expected to rise nearly 28

From Cotton Fields to Luxury Shirts, How Luthai Moved Up the Value Chain

In the first in a series of case studies from the fast-evolving China market, BoF reports on Luthai, a world leading dyed-yarn fabric weaver whose rise illustrates how China’s textiles industry is shifting from a focus on low-priced exports to a new business model built around productivity, product innovation and domestic market demand.

Vuitton Tones Down for Russian Tastes Aside From Prices

Mira Duma, the daughter of former Russian lawmaker Vasily Duma, is emblematic of a new generation of Russians for whom the meaning of high fashion has shifted from flashy and expensive to understated and even more expensive.

Turkish Riots No Delight for Luxury Goods Brands Says Zegna CEO

ISTANBUL, Turkey — Social unrest in Turkey and Brazil is making it harder for luxury-goods makers to keep shoppers spending in a difficult economy,

Turkey, Boom Interrupted?

As Turkish police fire water cannons at protestors in Istanbul, is the country’s risk-to-reward ratio shifting? BoF investigates.

South Asian American Designers with Strong Ties to Home Make Their Mark

Along with a healthy dose of raw talent, a group of South Asian American designers, hailing from India and Nepal, have leveraged their close ties to home to help build their brands and businesses.

In Japan, Mobile Commerce Attracts New Capital

Many young Japanese consumers now use their phone as their preferred shopping device and investors are piling into all kinds of fashion apps from styling guides to flash sales. JapanConsuming reports.

For Luxury Brands Targeting China, Expansion to Lower-Tier Cities Beckons

When it comes to tier 2 and 3 expansion, for even the most cautious global luxury brands, it’s not a question of ‘if’ but ‘when’ and ‘how,’ reports Jing Daily.

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