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Global Markets

A guide to unlocking opportunity in emerging and frontier fashion markets.

Fashion’s Missed Muslim Market Opportunity

Socio-economic and political developments, aided by the connectivity of the Internet, have galvanised a newly emergent Muslim consumer demographic, creating significant, if complex, opportunities for international fashion brands.


Storytelling Key to Burberry’s China Strategy, Says Christopher Bailey

With a theatrical, multimedia event and an immersive new flagship, Burberry underscores the importance of storytelling in the all-important China market.


In Beirut, Sarah’s Bag Balances Style and Social Good

In battle-scarred Beirut, Sarah Beydoun of Sarah’s Bag has built an international accessories business built on unique bags handmade by former prostitutes and prisoners by putting her story second and fashion first.


Tapping Brazil’s Next Tier

Latin America's powerhouse has made great strides forward but lost the mouth-watering economic momentum of the boom years. Now, to unlock more of Brazil's potential, global fashion brands are trekking to the very margins of the map. Market GPS is sponsored by Marvin Traub Associates.


As Industry Craves Authenticity, Aboriginal Fashion Week Takes Flight

For the first time, Australian Indigenous Fashion Week provides a platform for the country’s Aboriginal designers.


Japan’s Urban Research Expanding

Opening 50 to 60 new stores per year and driving sales growth above 20 percent, Urban Research, one of Japan's fastest growing fashion retailers, is tapping new opportunities. JapanConsuming reports.


'Daigou' Agents Help Chinese Get Luxury Goods for Less

A growing number of Chinese are turning to "selling agents" to circumvent import duties and get their hands on authentic luxury goods at lower prices.


Cross Company to Launch Ethical Mega-Chain, Counterpoint to Fast Fashion

Japanese apparel retailer Cross Company aims to create a new global chain, stocked with ethical products and positioned as an alternative to fast fashion, with annual sales of ¥1 trillion. JapanConsuming reports.


Azerbaijan's Edge in the Caucasus

A tangled web connects Armenia, Azerbaijan and Georgia. But can a comprehensive fashion market emerge out of this tense region moulded by ancient cultures and anxious modernisers? Market GPS is sponsored by Marvin Traub Associates.


Profit and Loss on the 'Champs-Élysées' of a Syrian Refugee Camp

Inside Za’atari, a Syrian refugee camp in Jordan, a nimble micro-economy worth about $12.7 million per month, hosts a growing number of shops selling fashion and accessories. BoF reports.


A Silver Lining to Australia's Fashion Crisis?

Under pressure from international competition, unaffordable real estate and manufacturing woes, Australia’s fashion industry is facing a crisis. But there are signs of hope amidst the gloom.


5 Stereotypes About Chinese Luxury Consumers Debunked

As China’s consumer revolution advances, there are still a slew of misconceptions about shoppers in the world’s largest luxury market.