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Global Markets

A guide to unlocking opportunity in emerging and frontier fashion markets.

Can Hong Kong Keep the Cool Factor?

Hong Kong has long been a key player in the global fashion business, but as the creative industries become ever stronger on the Chinese Mainland, the city is losing its influence.


How Jewellery Companies Are Vying for China's Independent Women

Facing slowing global demand for diamond jewellery, companies from Tiffany to De Beers are reshaping their marketing campaigns to tap a growing pool of independent female spenders in China.


Can Berlin Turn Its Fetish for Failure Into a Fashion Success Story?

Driven by low rents and a renegade cultural scene, Berlin is a magnet for creatives, but the city’s most noteworthy fashion labels still show elsewhere.


Korean Retailers to Ramp up E-Commerce with $940M Private Equity Boost

Shinsegae and E-Mart are laying out ambitions to become the leading e-commerce retailers in one of the world's most wired countries.


Wal-Mart Teams up with Japan’s Largest Online Retailer

The venture is another sign Walmart is shaking up its struggling international business — in China, it’s similarly partnered with e-commerce giant JD.com.


India Ending Curbs Will Allow 10 Foreign Retailers to Set Shop

Fast Retailing is among the retailers that are likely to benefit from the liberalised move.


Spain and Portugal Reboot the Iberian Fashion Market

As Spain and Portugal return to pre-crisis growth and tourism levels, who will be the winners and losers as new global players enter the market?


The Growing Power of Latin Fashion Media

Latin America boasts a colourful deck of beloved, local magazines that continue to persuade loyal readers to buy fashion and luxury, despite turbulent times for print media.


Seeing 200 Million Indians Shop Online, Allcargo Shifts Focus

The battle for e-commerce dominance in India between Amazon and Flipkart has opened the door for one of the nation’s largest logistics companies to reinvent itself.


Southeast Asia Online Economy Seen Reaching $50 Billion in 2017

E-commerce sales of new goods will reach $10.9 billion in gross merchandise value in 2017, almost double their level in 2015.


Op-Ed | Investors Would be Wise to Watch Africa’s Designer Brands

There are attractive investment opportunities for other players interested in the continent’s designer brands, argues Sekayi Fundafunda, one of the 10 winners of BoF's Future VOICES Challenge.


Fashion’s New Centre of Gravity

Next year non-Western markets will account for a greater share of global apparel and footwear sales than Europe and North America. But how will these increasingly important regions leverage their newfound status to gain even greater impact and influence on the global fashion industry?