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Global Markets

A guide to unlocking opportunity in emerging and frontier fashion markets.

How Fashion Can Engage With the Global Culture, the Right Way

Creative and commercial energy is increasingly driven by frontier markets in Asia, Africa and Latin America. Global brands must learn how to embrace and amplify local cultures in these markets in an authentic way.

How Fashion Can Engage With the Global Culture, the Right Way

Creative and commercial energy is increasingly driven by frontier markets in Asia, Africa and Latin America. Global brands must learn how to embrace and amplify local cultures in these markets in an authentic way.


How Santoni Balances Craftsmanship With Innovation

As the Italian footwear brand marks its 50th anniversary, Santoni is eyeing up expansion into new regions and categories while doubling down on its commitment to quality, craftsmanship and its sustainability goals. BoF sits down with Giuseppe Santoni, president and chairman, to discuss the brand’s strategic focus for 2025.

How Santoni Balances Craftsmanship With Innovation

As the Italian footwear brand marks its 50th anniversary, Santoni is eyeing up expansion into new regions and categories while doubling down on its commitment to quality, craftsmanship and its sustainability goals. BoF sits down with Giuseppe Santoni, president and chairman, to discuss the brand’s strategic focus for 2025.


Worldview | Australian Fashion Week Pulls Back From the Brink

This week’s round-up of global markets fashion business news also features Kenya’s anxious garment manufacturers, Singapore’s Shopee and the perilous leather industry in Brazil.

Worldview | Australian Fashion Week Pulls Back From the Brink

This week’s round-up of global markets fashion business news also features Kenya’s anxious garment manufacturers, Singapore’s Shopee and the perilous leather industry in Brazil.


The BoF Podcast | Redefining ‘Made in Africa’

Maryse Mbonyumutwa of Pink Mango, Laduma Ngxokolo of MaXhosa Africa, and Reni Folawiyo of Alara join writer Rozan Ahmed at BoF CROSSROADS 2025 to discuss how African brands are overcoming operational challenges to bring global creativity and sustainability to fashion.

The BoF Podcast | Redefining ‘Made in Africa’

Maryse Mbonyumutwa of Pink Mango, Laduma Ngxokolo of MaXhosa Africa, and Reni Folawiyo of Alara join writer Rozan Ahmed at BoF CROSSROADS 2025 to discuss how African brands are overcoming operational challenges to bring global creativity and sustainability to fashion.


The Hong Kong Opportunity for Global Brands

Hong Kong’s fashion and luxury sector is preparing for an invigoration — with the recently established Hong Kong Fashion Fest designed to position Hong Kong as a premier fashion and design hub in Asia. At the Asia Fashion Leaders Forum in Hong Kong, BoF’s president Nick Blunden sat down with regional and global business leaders to speak about the opportunity and market reality of the region.

The Hong Kong Opportunity for Global Brands

Hong Kong’s fashion and luxury sector is preparing for an invigoration — with the recently established Hong Kong Fashion Fest designed to position Hong Kong as a premier fashion and design hub in Asia. At the Asia Fashion Leaders Forum in Hong Kong, BoF’s president Nick Blunden sat down with regional and global business leaders to speak about the opportunity and market reality of the region.


The Most Audacious Fashion Collabs in China

From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.

The Most Audacious Fashion Collabs in China

From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.


Worldview | Mexican Fashion Week Spotlights Carla Fernandez

This week’s round-up of global markets fashion business news also features China’s SKP department store, the new India-UK trade agreement and Brazil’s surging cotton exports.

Worldview | Mexican Fashion Week Spotlights Carla Fernandez

This week’s round-up of global markets fashion business news also features China’s SKP department store, the new India-UK trade agreement and Brazil’s surging cotton exports.


The BoF Podcast | Modest Fashion at a Crossroads

Linda Anggrea of Modinity, Kareem Türe of Modanisa, and Rabia Zargarpur of Rabia Z join Imran Amed at BoF CROSSROADS 2025 to discuss modest fashion’s global rise, cultural significance, and commercial future.

The BoF Podcast | Modest Fashion at a Crossroads

Linda Anggrea of Modinity, Kareem Türe of Modanisa, and Rabia Zargarpur of Rabia Z join Imran Amed at BoF CROSSROADS 2025 to discuss modest fashion’s global rise, cultural significance, and commercial future.


Luxury Labels Ditch Steep China Discounts to Rebuild Value

Global fashion houses are reshaping their discount strategies in China, hoping to rebuild exclusivity and attract wealthy consumers amid an economic slowdown that has impacted middle-class spending.

Luxury Labels Ditch Steep China Discounts to Rebuild Value

Global fashion houses are reshaping their discount strategies in China, hoping to rebuild exclusivity and attract wealthy consumers amid an economic slowdown that has impacted middle-class spending.


Worldview | Almaty Fashion Week’s Central Asia Ambitions

This week’s round-up of global markets fashion business news also features Vogue Brazil, Mexico’s El Palacio de Hierro and Chinese exporters concealing their origin.

Worldview | Almaty Fashion Week’s Central Asia Ambitions

This week’s round-up of global markets fashion business news also features Vogue Brazil, Mexico’s El Palacio de Hierro and Chinese exporters concealing their origin.


Michael Chalhoub’s Strategic Roadmap for Chalhoub Group

After his first 100 days as chief executive officer of Chalhoub Group, Michael Chalhoub joined Imran Amed, BoF’s founder and chief executive officer, at BoF CROSSROADS in Dubai — to discuss the state of luxury in the MENA region and the strategic next steps for the third-generation Chalhoub leader.

Michael Chalhoub’s Strategic Roadmap for Chalhoub Group

After his first 100 days as chief executive officer of Chalhoub Group, Michael Chalhoub joined Imran Amed, BoF’s founder and chief executive officer, at BoF CROSSROADS in Dubai — to discuss the state of luxury in the MENA region and the strategic next steps for the third-generation Chalhoub leader.


Pakistani Fashion Brands Chase Global Diaspora

From high-street labels to haute couture houses, Pakistani brands are opening international stores as far afield as suburban Texas and London’s luxury district in a push to diversify away from the shaky domestic market where some have reached saturation point.

Pakistani Fashion Brands Chase Global Diaspora

From high-street labels to haute couture houses, Pakistani brands are opening international stores as far afield as suburban Texas and London’s luxury district in a push to diversify away from the shaky domestic market where some have reached saturation point.