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beauty / Fragrance

How to Win Over Investors in a Beauty Downturn

Funding rounds are getting slimmer, smaller and more spaced out, but investors still want to find – and fund – the next big thing. Here’s what’s catching their attention in 2024.


How Prestige Beauty Brands Can Stay on Top

If aspirational customers keep pulling back from discretionary spending, only the luxury shopper will be left to snap up pricier products. But high-net-worth shoppers crave a different kind of retail experience.


Predictions for 2024: Blockbuster M&A, Wellness’ Second Coming and the Celebrity Beauty Bust

As we head into the new year, a look at what The Business of Beauty has its eye on.


The Business of Beauty Haul of Fame: The Stunt Beauty Boom

Black blush and peel-off lip liners are just the beginning.


The Biggest Beauty Trends to Watch in 2024

TikTok trends and buzzy influencer recommendations continue to be the ultimate sources of beauty lovers’ purchase of makeup, skincare and hair care.


How Beauty Brands Are Gearing Up for 2024

Beauty brands are readying for another tumultuous year. Demand is strong, but growth remains challenging with rising customer acquisition costs and a bearish funding climate.


The Best of BoF 2023: Beauty’s Year of Change

In a year that catapulted both Gen-Z and Generation Alpha to the forefront, brands reprioritised omnichannel retail, profitability and extolling value to beauty shoppers.


The Business of Beauty Haul of Fame: The Witch Who Stole Christmas

Welcome back to Haul of Fame, the beauty roundup of new products, new ideas and a luxury justification for your tween Goth phase.


Beyond Padlocks: How Beauty Retail Security is Getting Smarter

Shopping for beauty relies on customers’ ability to touch, smell and play. Rising levels of theft are threatening that experience, and the solutions could fundamentally shift the way we shop.


The Business of Beauty Haul of Fame: The Smell of Success

Scenting ultra-exclusive events is beauty’s next big branding opportunity.


How Deciem Turned an Accidental Hit Into a Goldmine

With no advertising, PR or e-commerce, the store in London’s Soho is fast-becoming a cult classic. The brand is weighing how to expand without losing its magic.


How Beauty Brands Cut Through the Holiday Noise

Analysts predict a gloomier season with limited spend. Brands are having to get creative to capture share of wallet.