Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.
Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.
Luxury fragrance houses like Marc-Antoine Barrois, Amouge and Krigler are pouring investment into their retail spaces, master perfumers and artisanal manufacturing — and reaping double-digit sales growth.
In a beauty universe controlled by celebrity, is there room for Fara Homidi’s under-the-radar version of luxury desire? A new product launch in June could give us — and her — the answer.
When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.
Once thought to be resistant to economic downturns, the beauty industry is facing a significant slowdown. This week on The Debrief, BoF’s Daniela Morosini explains why consumers are pulling back and what brands can do next.
Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.
The new makeup brand Godmode, co-founded by the actress Chloë Grace Moretz and the pop star Rina Sawayama, has alter-egos, backstories, highlighters, lip liners and everything but its own video game. Can it hook gamers anyway?
After years of double-digit growth and a perception of being impervious to wider economic downturns, the beauty industry is finding that cash-strapped customers aren’t interested in “little luxuries.”
It’s the one category that transcends every demographic. Bonus: They can look like croissants now.
Brands founded in Mexico were already riding a wave of national pride, as more customers look for more culturally authentic brands. Now TikTok Shop, savvy marketing and improved trade policy are helping them grow to the next level.
The Japanese cosmetics giant reported an 8.5 percent decrease in sales on Monday, with particularly steep losses at the prestige skincare brand Drunk Elephant and its American and Chinese businesses.
DSM-Firmenich beat market expectations for second-quarter core earnings, said full-year sales growth should reach the upper end of its target range on the back of broad-based volume growth.