The Western trend has crossed categories, triggering boom times for leathery fragrance launches.
As shoppers and investors alike tighten their purse strings, a renewed focus on proven, lasting brands and categories is thinning the herd.
Alexis Perakis-Valat, currently president of its consumer products division, will accede to the role, replacing David Greenberg who will become the company’s US chairman.
The LVMH-owned beauty and fashion juggernaut is leaning on its Sauvage franchise, now the number one men’s fragrance in the world, to power a deeper entry into the men’s grooming market.
With a new CEO, a deeper push into fine scents and updated distribution channels, the mall mainstay is hoping to reestablish its position as a fragrance authority in the US.
As the fragrance category continues to grab interest across demographics, the Milanese grooming line, backed by Rhode investor D Capital, debuts a luxury collection.
LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.
Biche, a label founded by Highsnobiety’s Alexandra Pauly, will sell a duo of fine fragrance-infused dog grooming products, and has closed a pre-seed funding round led by executives from Europerfumes.
Inspired by an original perfume created in the 1940s and long discontinued, the 10-piece collection will be available to purchase on Sept. 10 from select Balenciaga boutiques.
The luxury fragrance-meets-wellness brand tapped Isamaya Ffrench and Mia Khalifa as the first faces for its ‘sexual energy’-themed launches, founder Yasmin Sewell exclusively told The Business of Beauty.
As consumer sentiment begins to dampen, the perfume industry’s explosive growth looks headed for a slowdown. Executives from Swiss fragrance and flavours firm Givaudan are confident in the strength of their business, but are diversifying into makeup, skincare and other categories to prepare.
Melanie Bender, Rhode’s former chief executive, Youth to the People’s Joe Cloyes and Greg Gonzalez and Milk Makeup’s Mazdack Rassi have entered the red-hot fragrance category with their debut Lore.
DSM-Firmenich beat market expectations for second-quarter core earnings, said full-year sales growth should reach the upper end of its target range on the back of broad-based volume growth.