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Fragrance

The Pumpkin Spice Shortage Is Here

How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.


How Gift Sets Became Big Beauty Business

Gift sets have transitioned from being a stocking stuffer at a more affordable price to a luxury offering driving this holiday season’s sales.


Why Beauty Brands Are Rushing to West Africa in December

A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.


Sol de Janeiro Moves Beyond the Mist

Viral fragrance mists helped the body care brand top $2 billion in sales. Now, founder and chief executive Heela Yang speaks exclusively to The Business of Beauty about its next frontier.



Black Friday Beauty Goes Beyond the Discount

This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.


Are Candle Brands Okay?

A burning question for the $4.1 billion industry.


Olive Young Beat Sephora in Korea. Now It’s Coming to the US.

South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.


Why Press-On Nails Might Overtake the Gel Market

Cheaper to buy and easier to apply, press-on nails are coming for the billion-dollar nail salon business. (And for Megan Fox’s manicure.)


Inside Mcobeauty’s $600 Million Dupe Business

The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.


Why Beauty’s Biggest Companies Are Struggling to Grow

This season’s earnings paints a gloomy picture of the fiscal year ahead, thanks to a downturn in the US and a cooling fragrance market, but agile firms are finding brighter spots.


At the CFDA Awards, Recession Beauty Hacks Get Real

Guests like Addison Rae, Chloe Malle and Angel Reese talked getting ready for the demi-Met Gala — and the blush shades, drugstore hairsprays and makeup counters that got them there.