Cosmetics
How TikTok Shop Killed the MLM Model
TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.
How TikTok Shop Killed the MLM Model
TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.
The Business of Beauty Haul of Fame: Substack Chat Is Becoming a Focus Group
Product development and pricing strategies, all for free?!
The Business of Beauty Haul of Fame: Substack Chat Is Becoming a Focus Group
Product development and pricing strategies, all for free?!
Who Is Going to Buy All These Makeup Brands?
This week, the founder and creative director introduced her foray into colour cosmetics with Pocket Blush, an adorable stick formula, that trades on her most used beauty product.
Who Is Going to Buy All These Makeup Brands?
This week, the founder and creative director introduced her foray into colour cosmetics with Pocket Blush, an adorable stick formula, that trades on her most used beauty product.
Why Milani Cosmetics Is Playing Sports
Ahead of the Paris Olympics this summer, the cosmetics label is rolling out a campaign starring WNBA star Sabrina Ionescu, gymnast Jordan Chiles, volleyball player Chiaka Ogbogu and weightlifter Mattie Rogers, becoming the latest beauty label to bet on the power of athletes.
Why Milani Cosmetics Is Playing Sports
Ahead of the Paris Olympics this summer, the cosmetics label is rolling out a campaign starring WNBA star Sabrina Ionescu, gymnast Jordan Chiles, volleyball player Chiaka Ogbogu and weightlifter Mattie Rogers, becoming the latest beauty label to bet on the power of athletes.
How Unilever Prestige Ensures Its Brands Stay Relevant
On stage at The Business of Beauty’s Global Forum, Vasiliki Petrou discussed market disruption, evolving consumer behaviour and how she believes brands like K18, Tatcha, Hourglass and Dermalogica stay relevant to their consumers in a saturated market.
How Unilever Prestige Ensures Its Brands Stay Relevant
On stage at The Business of Beauty’s Global Forum, Vasiliki Petrou discussed market disruption, evolving consumer behaviour and how she believes brands like K18, Tatcha, Hourglass and Dermalogica stay relevant to their consumers in a saturated market.
Beauty Brands Tread Lightly With ‘Tradwives’
A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.
Beauty Brands Tread Lightly With ‘Tradwives’
A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.
The Business of Beauty Haul of Fame: Beauty Is in Its ‘Eras’ Era
Skincare is going on a world tour.
Why Blush Might Catapult Hailey Bieber’s Rhode to Beauty’s Top Tier
This week, the founder and creative director introduced her foray into colour cosmetics with Pocket Blush, an adorable stick formula, that trades on her most used beauty product.
Why Blush Might Catapult Hailey Bieber’s Rhode to Beauty’s Top Tier
This week, the founder and creative director introduced her foray into colour cosmetics with Pocket Blush, an adorable stick formula, that trades on her most used beauty product.
How Merit Won Over the Grown-Up Glossier Girl
Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.
How Merit Won Over the Grown-Up Glossier Girl
Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.
Fara Homidi Elevates the Artistry-Led Makeup Brand
Balancing ease of use with professional-grade formulas, Fara Homidi Beauty creates formulas that can go the distance, without compromising on clean credentials.
Fara Homidi Elevates the Artistry-Led Makeup Brand
Balancing ease of use with professional-grade formulas, Fara Homidi Beauty creates formulas that can go the distance, without compromising on clean credentials.
The BoF Podcast | Gucci Westman and David Neville on Creating a Luxury Beauty Brand That Lasts
The Westman Atelier founders sit down with Priya Rao at The Business of Beauty Global Forum to unpack their brand building strategy, beginning with a laser-focus on high-quality products.
The BoF Podcast | Gucci Westman and David Neville on Creating a Luxury Beauty Brand That Lasts
The Westman Atelier founders sit down with Priya Rao at The Business of Beauty Global Forum to unpack their brand building strategy, beginning with a laser-focus on high-quality products.
The Business of Beauty Global Forum: Inside the Industry
Gucci Westman, Heela Yang, Danessa Myricks and more spoke at The Business of Beauty Global Forum’s second session.
The Business of Beauty Global Forum: Inside the Industry
Gucci Westman, Heela Yang, Danessa Myricks and more spoke at The Business of Beauty Global Forum’s second session.