Cosmetics
With Ulta Beauty Entry, Ilia Wants to Go Mainstream
An early pioneer of 'clean' beauty, the premium cosmetics brand is jockeying to become a household name and conquer more categories and global territories.
With Ulta Beauty Entry, Ilia Wants to Go Mainstream
An early pioneer of 'clean' beauty, the premium cosmetics brand is jockeying to become a household name and conquer more categories and global territories.
A To-Do List for Estée Lauder’s Next CEO
Whoever steps into Fabrizio Freda’s Italian loafers in June 2025 has a big job on their hands, as the American beauty conglomerate battles softened demand internationally and on its home turf. Kickstarting meaningful growth will mean a fresh China strategy, channel and category overhauls, and generating some much needed buzz.
A To-Do List for Estée Lauder’s Next CEO
Whoever steps into Fabrizio Freda’s Italian loafers in June 2025 has a big job on their hands, as the American beauty conglomerate battles softened demand internationally and on its home turf. Kickstarting meaningful growth will mean a fresh China strategy, channel and category overhauls, and generating some much needed buzz.
The Business of Beauty Haul of Fame: Kourtney Speaks!
Lemme is a bigger brand than anyone wants to admit—even her.
The Business of Beauty Haul of Fame: Kourtney Speaks!
Lemme is a bigger brand than anyone wants to admit—even her.
Op-Ed | Don’t Count on the Lipstick Index for the Next Recession
Hairline fractures are starting to appear in beauty’s “recession-proof” image, as consumers begin to seek out value over indulgence.
Op-Ed | Don’t Count on the Lipstick Index for the Next Recession
Hairline fractures are starting to appear in beauty’s “recession-proof” image, as consumers begin to seek out value over indulgence.
How Bootstrapped Beauty Brands Are Growing
As the beauty industry has grown in value and saturation, emerging brands have often leant on outside investment to grow. But for those who don’t want – or can’t access – external funding, a more roundabout path is needed.
How Bootstrapped Beauty Brands Are Growing
As the beauty industry has grown in value and saturation, emerging brands have often leant on outside investment to grow. But for those who don’t want – or can’t access – external funding, a more roundabout path is needed.
Beauty’s Olympics Marketing Playbook
Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.
Beauty’s Olympics Marketing Playbook
Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.
The Business of Beauty Haul of Fame: Why Brands Are Roasting Their Customers
Tough love is making some shoppers hit “add to cart.”
The Business of Beauty Haul of Fame: Why Brands Are Roasting Their Customers
Tough love is making some shoppers hit “add to cart.”
Isamaya Ffrench on the Spirit of Collaboration
For two decades, fashion has proved how powerful the right link-up between brands can be. Why hasn’t beauty done the same?
Isamaya Ffrench on the Spirit of Collaboration
For two decades, fashion has proved how powerful the right link-up between brands can be. Why hasn’t beauty done the same?
The Business of Beauty Haul of Fame: Exclusive - Camila Mendes Is Really Good for Skincare
Fiscal proof that celebrity alliances work (if the product also works).
The Business of Beauty Haul of Fame: Exclusive - Camila Mendes Is Really Good for Skincare
Fiscal proof that celebrity alliances work (if the product also works).
Summer Fridays Announces Growth Investment From TSG Consumer Partners
The influencer-founded beauty brand, known for its hybrid skincare and makeup products, will join private equity firm TSG’s brand roster.
Summer Fridays Announces Growth Investment From TSG Consumer Partners
The influencer-founded beauty brand, known for its hybrid skincare and makeup products, will join private equity firm TSG’s brand roster.
The Business of Beauty Haul of Fame: Your Boundaries Are Big Business
How “the skin barrier” became a stand-in for American female rage.
The Business of Beauty Haul of Fame: Your Boundaries Are Big Business
How “the skin barrier” became a stand-in for American female rage.
Why ‘Underconsumption’ is Trending
Young consumers are taking more pride in eschewing the shopping sprees and hauls that have long characterised social media. But plenty of methods in the movement don’t involve cheaper products.
Why ‘Underconsumption’ is Trending
Young consumers are taking more pride in eschewing the shopping sprees and hauls that have long characterised social media. But plenty of methods in the movement don’t involve cheaper products.