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Cosmetics

How Beauty Brands Can Beat a Holiday Season Slowdown

With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers.

How Beauty Brands Can Beat a Holiday Season Slowdown

With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers.


The Debrief | What Happened to Beauty’s Billion-Dollar Brands?

BoF senior correspondent Sheena Butler-Young is joined by beauty correspondent Daniela Morosini to explore the rise and fall of indie beauty disruptors like Anastasia Beverly Hills and Moprhe, while brands like Glossier stayed on top.

The Debrief | What Happened to Beauty’s Billion-Dollar Brands?

BoF senior correspondent Sheena Butler-Young is joined by beauty correspondent Daniela Morosini to explore the rise and fall of indie beauty disruptors like Anastasia Beverly Hills and Moprhe, while brands like Glossier stayed on top.


The Business of Beauty Haul of Fame: Is “The Substance” Real?

Medical spas swear “regenerative aesthetics” can jolt your body back to its youth.

The Business of Beauty Haul of Fame: Is “The Substance” Real?

Medical spas swear “regenerative aesthetics” can jolt your body back to its youth.


Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?

Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.

Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?

Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.


The Business of Beauty Haul of Fame: The Sephora Exit Polls

Think love is a battlefield? Wait for 2025′s makeup trends.

The Business of Beauty Haul of Fame: The Sephora Exit Polls

Think love is a battlefield? Wait for 2025′s makeup trends.


The Beauty Slowdown Has Come for Indie Retailers

Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.

The Beauty Slowdown Has Come for Indie Retailers

Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.


How Big Box Retailers Won Over Premium Beauty Brands

Mass retailers like Target and Walmart have invested heavily in their beauty offerings, attracting a fresh crop of indie brands – as well as increasing their overall basket size. For brands wanting a slice of the action, scaling up is necessary.

How Big Box Retailers Won Over Premium Beauty Brands

Mass retailers like Target and Walmart have invested heavily in their beauty offerings, attracting a fresh crop of indie brands – as well as increasing their overall basket size. For brands wanting a slice of the action, scaling up is necessary.


A First-Day Agenda for Estée Lauder’s New CEO

From cutting costs, rebuilding brand equity and right-sizing its exposure to volatile markets, incoming chief executive Stéphane de La Faverie has a lot to accomplish if he wants to reassure investors that the company’s best days are still to come.

A First-Day Agenda for Estée Lauder’s New CEO

From cutting costs, rebuilding brand equity and right-sizing its exposure to volatile markets, incoming chief executive Stéphane de La Faverie has a lot to accomplish if he wants to reassure investors that the company’s best days are still to come.


The Business of Beauty Haul of Fame: Can a Facialist Make You More Famous?

“Handcrafted design” is a luxury retail mantra. Hollywood facialist Georgia Louise has harnessed it for a beauty launch.

The Business of Beauty Haul of Fame: Can a Facialist Make You More Famous?

“Handcrafted design” is a luxury retail mantra. Hollywood facialist Georgia Louise has harnessed it for a beauty launch.


The Business of Beauty Haul of Fame: Live from New York, It’s Drugstore Mascara!

Can sketch comedy sell makeup? Maybelline and E.l.f. Cosmetics are finding out.

The Business of Beauty Haul of Fame: Live from New York, It’s Drugstore Mascara!

Can sketch comedy sell makeup? Maybelline and E.l.f. Cosmetics are finding out.


An Instagram Beauty Brand Navigates a TikTok World

Since 2016, Kristin Noel Crawley has grown KNC Beauty slowly and steadily. Now, she’s ready for its big break.

An Instagram Beauty Brand Navigates a TikTok World

Since 2016, Kristin Noel Crawley has grown KNC Beauty slowly and steadily. Now, she’s ready for its big break.


How Anastasia Beverly Hills Lost Its Footing

The influencer-favourite brand seemed on rocket-like trajectory in the 2010s, culminating in a reported $3 billion valuation in 2018. But since then, trends have shifted, sales have slid, debt has mounted and its main investor, the private equity firm TPG Capital, is ready to move on.

How Anastasia Beverly Hills Lost Its Footing

The influencer-favourite brand seemed on rocket-like trajectory in the 2010s, culminating in a reported $3 billion valuation in 2018. But since then, trends have shifted, sales have slid, debt has mounted and its main investor, the private equity firm TPG Capital, is ready to move on.