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Beauty

What It Takes to Get Into Sephora

Beauty experts like Mary Phillips, Chris McMillan and Alli Webb have specific qualifications that not all new brand founders possess, making the retailer more willing to bet big on their success.

Beauty

What It Takes to Get Into Sephora

Beauty experts like Mary Phillips, Chris McMillan and Alli Webb have specific qualifications that not all new brand founders possess, making the retailer more willing to bet big on their success.


Beauty

Fenty Beauty Launches in India With Sephora and Tira Beauty

The LVMH-owned cosmetics label has signed an exclusive deal with Reliance Retail to launch Fenty Beauty and Fenty Skin online and in 50 doors.

Beauty

Fenty Beauty Launches in India With Sephora and Tira Beauty

The LVMH-owned cosmetics label has signed an exclusive deal with Reliance Retail to launch Fenty Beauty and Fenty Skin online and in 50 doors.


Beauty

How to Win Friends and Influence Ulta

DIBS Beauty says it’ll be “the top-selling Ulta brand” in 2026, and that its new double-sided mascara is key to unlocking the number one spot. Is that even possible?

Beauty

How to Win Friends and Influence Ulta

DIBS Beauty says it’ll be “the top-selling Ulta brand” in 2026, and that its new double-sided mascara is key to unlocking the number one spot. Is that even possible?


Beauty

Hayley Williams’ Hair Dye Comeback

In 2016, musician Hayley Williams of the band Paramore and hair stylist Brian O’Connor launched the the hair colour line Good Dye Young — and watched it tank. Today, the rebooted brand is finally turning a profit, its founders told The Business of Beauty.

Beauty

Hayley Williams’ Hair Dye Comeback

In 2016, musician Hayley Williams of the band Paramore and hair stylist Brian O’Connor launched the the hair colour line Good Dye Young — and watched it tank. Today, the rebooted brand is finally turning a profit, its founders told The Business of Beauty.


Beauty

Satoshi Kuwata’s Perfume Dreams Come True

Setchu’s debut collection of five fragrances will be sold at Dover Street Market in September after an unveiling at Pitti Fragranze in Milan, founder Satoshi Kuwata exclusively told The Business of Beauty.

Beauty

Satoshi Kuwata’s Perfume Dreams Come True

Setchu’s debut collection of five fragrances will be sold at Dover Street Market in September after an unveiling at Pitti Fragranze in Milan, founder Satoshi Kuwata exclusively told The Business of Beauty.


Beauty

Katrina Kaif’s Kay Beauty to Launch at Space NK

The UK beauty boutique is the Indian mass cosmetics brand’s first retail partnership outside of its home country.

Beauty

Katrina Kaif’s Kay Beauty to Launch at Space NK

The UK beauty boutique is the Indian mass cosmetics brand’s first retail partnership outside of its home country.


Beauty

Quince Enters the Beauty Marketplace

The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.

Beauty

Quince Enters the Beauty Marketplace

The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.


Beauty

How to Make Millions Selling Temporary Tattoos

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.

Beauty

How to Make Millions Selling Temporary Tattoos

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.


Beauty

Drunk Elephant Was Never for Kids

The clean beauty brand has faced significant challenges in the years since it was acquired by Shiseido, but its embrace of young consumers may have been its biggest misstep.

Beauty

Drunk Elephant Was Never for Kids

The clean beauty brand has faced significant challenges in the years since it was acquired by Shiseido, but its embrace of young consumers may have been its biggest misstep.


Beauty

Charlotte Tilbury Launches in Mexico

The UK beauty brand will arrive in Sephora Mexico on May 14, and will subsequently open counters in two El Palacio de Hierro locations and a travel concession in the Mexico City International Airport.

Beauty

Charlotte Tilbury Launches in Mexico

The UK beauty brand will arrive in Sephora Mexico on May 14, and will subsequently open counters in two El Palacio de Hierro locations and a travel concession in the Mexico City International Airport.


Beauty

The Architect of Olaplex’s Turnaround

Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.

Beauty

The Architect of Olaplex’s Turnaround

Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.


Beauty

What Happened to Pat McGrath Labs?

The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.

Beauty

What Happened to Pat McGrath Labs?

The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.