Skip to main content

virtual-fashion

Beauty

L’Oréal Invests in Metaverse Start-Up

In its first venture-capital investment in the metaverse or web3 worlds, the beauty giant is backing a company that lets brands build their own virtual spaces.

Beauty

L’Oréal Invests in Metaverse Start-Up

In its first venture-capital investment in the metaverse or web3 worlds, the beauty giant is backing a company that lets brands build their own virtual spaces.


Technology

Hermès and the MetaBirkins Creator Are Set to Go to Trial

A judge has denied both parties’ motions for summary judgment.

Technology

Hermès and the MetaBirkins Creator Are Set to Go to Trial

A judge has denied both parties’ motions for summary judgment.


Technology

The Debrief | What Happened With Fashion and NFTs?

BoF technology correspondent Marc Bain unpacks the latest problem plaguing web3 creatives and hopefuls — and what it means for fashion’s future use of the technology.

Technology

The Debrief | What Happened With Fashion and NFTs?

BoF technology correspondent Marc Bain unpacks the latest problem plaguing web3 creatives and hopefuls — and what it means for fashion’s future use of the technology.


Technology

The Best of BoF: Technology’s Tumultuous Year

In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.

Technology

The Best of BoF: Technology’s Tumultuous Year

In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.


Technology

The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously

Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously, argues Doug Stephens.

Technology

The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously

Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously, argues Doug Stephens.


Partner Content

Making Augmented Reality Work for Fashion

At VOICES 2022, BoF and Snapchat hosted a conversation between fashion leaders and innovative thinkers on how brands can utilise augmented reality to increase acquisition and deepen relationships with consumers.

Partner Content

Making Augmented Reality Work for Fashion

At VOICES 2022, BoF and Snapchat hosted a conversation between fashion leaders and innovative thinkers on how brands can utilise augmented reality to increase acquisition and deepen relationships with consumers.


News & Analysis

BoF VOICES 2022: Technology For a Better World

The technology that will replace the smartphone, tools that enable us to be our best selves and tech-based solutions to address critical global challenges were among the topics discussed by speakers like former Apple designer Imran Chaudhri, Dame Stephanie Shirley and Shopify president Harley Finkelstein.

News & Analysis

BoF VOICES 2022: Technology For a Better World

The technology that will replace the smartphone, tools that enable us to be our best selves and tech-based solutions to address critical global challenges were among the topics discussed by speakers like former Apple designer Imran Chaudhri, Dame Stephanie Shirley and Shopify president Harley Finkelstein.


Technology

Adidas Sees Virtual Items As Its Next Big Product Category

The German brand revealed its first collection of NFT wearables for virtual spaces just days after Nike announced the debut of its web3 platform.

Technology

Adidas Sees Virtual Items As Its Next Big Product Category

The German brand revealed its first collection of NFT wearables for virtual spaces just days after Nike announced the debut of its web3 platform.


Technology

Nike Is Launching Its First Big Web3 Project

Nike’s .Swoosh is a platform for customers to learn about web3, collect virtual products like sneakers or jerseys and, eventually, help to co-create them — even potentially earning royalties on their sales.

Technology

Nike Is Launching Its First Big Web3 Project

Nike’s .Swoosh is a platform for customers to learn about web3, collect virtual products like sneakers or jerseys and, eventually, help to co-create them — even potentially earning royalties on their sales.


Technology

The Executive Who Left Luxury for Digital Fashion

Alice Delahunt left her role as Ralph Lauren’s chief digital and content officer to strike out on her own and found a new web3 company in the belief that digital fashion is reaching a turning point.

Technology

The Executive Who Left Luxury for Digital Fashion

Alice Delahunt left her role as Ralph Lauren’s chief digital and content officer to strike out on her own and found a new web3 company in the belief that digital fashion is reaching a turning point.


Technology

What Gen-Z Thinks About Virtual Fashion

The online gaming platform’s joint report with Parsons School of Design sets out the myriad opportunities for both traditional and digital designers creating for the metaverse.

Technology

What Gen-Z Thinks About Virtual Fashion

The online gaming platform’s joint report with Parsons School of Design sets out the myriad opportunities for both traditional and digital designers creating for the metaverse.


Technology

Walmart Is Making Its First Move Into the Metaverse With Virtual Worlds on Roblox

Starting Monday, the retailer will unveil two immersive experiences on Roblox Corp.’s virtual platform. Walmart Land will feature fashion, beauty and entertainment items, while Walmart’s Universe of Play will showcase toys, the company announced.

Technology

Walmart Is Making Its First Move Into the Metaverse With Virtual Worlds on Roblox

Starting Monday, the retailer will unveil two immersive experiences on Roblox Corp.’s virtual platform. Walmart Land will feature fashion, beauty and entertainment items, while Walmart’s Universe of Play will showcase toys, the company announced.