Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
virtual-fashion
Beauty
L’Oréal Invests in Metaverse Start-Up
In its first venture-capital investment in the metaverse or web3 worlds, the beauty giant is backing a company that lets brands build their own virtual spaces.
L’Oréal Invests in Metaverse Start-Up
In its first venture-capital investment in the metaverse or web3 worlds, the beauty giant is backing a company that lets brands build their own virtual spaces.
Technology
Hermès and the MetaBirkins Creator Are Set to Go to Trial
A judge has denied both parties’ motions for summary judgment.
Hermès and the MetaBirkins Creator Are Set to Go to Trial
A judge has denied both parties’ motions for summary judgment.
Technology
The Debrief | What Happened With Fashion and NFTs?
BoF technology correspondent Marc Bain unpacks the latest problem plaguing web3 creatives and hopefuls — and what it means for fashion’s future use of the technology.
The Debrief | What Happened With Fashion and NFTs?
BoF technology correspondent Marc Bain unpacks the latest problem plaguing web3 creatives and hopefuls — and what it means for fashion’s future use of the technology.
Technology
The Best of BoF: Technology’s Tumultuous Year
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.
The Best of BoF: Technology’s Tumultuous Year
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.
Technology
The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously
Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously, argues Doug Stephens.
The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously
Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously, argues Doug Stephens.
Partner Content
Making Augmented Reality Work for Fashion
At VOICES 2022, BoF and Snapchat hosted a conversation between fashion leaders and innovative thinkers on how brands can utilise augmented reality to increase acquisition and deepen relationships with consumers.
Making Augmented Reality Work for Fashion
At VOICES 2022, BoF and Snapchat hosted a conversation between fashion leaders and innovative thinkers on how brands can utilise augmented reality to increase acquisition and deepen relationships with consumers.
News & Analysis
BoF VOICES 2022: Technology For a Better World
The technology that will replace the smartphone, tools that enable us to be our best selves and tech-based solutions to address critical global challenges were among the topics discussed by speakers like former Apple designer Imran Chaudhri, Dame Stephanie Shirley and Shopify president Harley Finkelstein.
BoF VOICES 2022: Technology For a Better World
The technology that will replace the smartphone, tools that enable us to be our best selves and tech-based solutions to address critical global challenges were among the topics discussed by speakers like former Apple designer Imran Chaudhri, Dame Stephanie Shirley and Shopify president Harley Finkelstein.
Technology
Adidas Sees Virtual Items As Its Next Big Product Category
The German brand revealed its first collection of NFT wearables for virtual spaces just days after Nike announced the debut of its web3 platform.
Adidas Sees Virtual Items As Its Next Big Product Category
The German brand revealed its first collection of NFT wearables for virtual spaces just days after Nike announced the debut of its web3 platform.
Technology
Nike Is Launching Its First Big Web3 Project
Nike’s .Swoosh is a platform for customers to learn about web3, collect virtual products like sneakers or jerseys and, eventually, help to co-create them — even potentially earning royalties on their sales.
Nike Is Launching Its First Big Web3 Project
Nike’s .Swoosh is a platform for customers to learn about web3, collect virtual products like sneakers or jerseys and, eventually, help to co-create them — even potentially earning royalties on their sales.
Technology
The Executive Who Left Luxury for Digital Fashion
Alice Delahunt left her role as Ralph Lauren’s chief digital and content officer to strike out on her own and found a new web3 company in the belief that digital fashion is reaching a turning point.
The Executive Who Left Luxury for Digital Fashion
Alice Delahunt left her role as Ralph Lauren’s chief digital and content officer to strike out on her own and found a new web3 company in the belief that digital fashion is reaching a turning point.
Technology
What Gen-Z Thinks About Virtual Fashion
The online gaming platform’s joint report with Parsons School of Design sets out the myriad opportunities for both traditional and digital designers creating for the metaverse.
What Gen-Z Thinks About Virtual Fashion
The online gaming platform’s joint report with Parsons School of Design sets out the myriad opportunities for both traditional and digital designers creating for the metaverse.
Technology
Walmart Is Making Its First Move Into the Metaverse With Virtual Worlds on Roblox
Starting Monday, the retailer will unveil two immersive experiences on Roblox Corp.’s virtual platform. Walmart Land will feature fashion, beauty and entertainment items, while Walmart’s Universe of Play will showcase toys, the company announced.
Walmart Is Making Its First Move Into the Metaverse With Virtual Worlds on Roblox
Starting Monday, the retailer will unveil two immersive experiences on Roblox Corp.’s virtual platform. Walmart Land will feature fashion, beauty and entertainment items, while Walmart’s Universe of Play will showcase toys, the company announced.
The News in Brief
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.