British Fashion Council to Boost UK Fashion Beyond London
The new national initiative, Fashion Britain, aims to increase growth, innovation and participation in the industry across key cities.
supply-chain
Technology
Exclusive: Amouage Is The First Beauty Brand to Join Aura Blockchain Consortium
The luxury fragrance label will begin putting all new products on Aura’s private blockchain, allowing customers to claim a digital certificate of ownership and other perks.
Exclusive: Amouage Is The First Beauty Brand to Join Aura Blockchain Consortium
The luxury fragrance label will begin putting all new products on Aura’s private blockchain, allowing customers to claim a digital certificate of ownership and other perks.
Retail
The Debrief | Fashion Braces for Impact As Trump Tariffs Returns
Apparel prices are rising, supply chains are scrambling, and brands are playing defence as a new wave of Trump-era tariffs threatens to shake the global fashion industry. Joan Kennedy and Marc Bain join The Debrief to explain the latest changes.
The Debrief | Fashion Braces for Impact As Trump Tariffs Returns
Apparel prices are rising, supply chains are scrambling, and brands are playing defence as a new wave of Trump-era tariffs threatens to shake the global fashion industry. Joan Kennedy and Marc Bain join The Debrief to explain the latest changes.
Retail
For Retailers, US-Vietnam Trade Deal Leaves Questions
New US tariffs on Vietnamese imports create uncertainty for sportswear and clothing retailers like Nike and Adidas.
For Retailers, US-Vietnam Trade Deal Leaves Questions
New US tariffs on Vietnamese imports create uncertainty for sportswear and clothing retailers like Nike and Adidas.
Partner Content
Lectra’s Long-Term Lens on Fashion’s Future
The technology company’s recent white paper ‘Meeting the Moment’ unpacks the macro-shifts challenging fashion businesses, and focuses on addressing technological advancements, streamlining supply chains and reprioritising the sustainability agenda for long-term success. Discover insights from the report, alongside BoF analysis.
Lectra’s Long-Term Lens on Fashion’s Future
The technology company’s recent white paper ‘Meeting the Moment’ unpacks the macro-shifts challenging fashion businesses, and focuses on addressing technological advancements, streamlining supply chains and reprioritising the sustainability agenda for long-term success. Discover insights from the report, alongside BoF analysis.
Beauty
The ‘Silicon Valleys’ of Beauty Brace for Tariffs
From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.
The ‘Silicon Valleys’ of Beauty Brace for Tariffs
From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.
Direct-to-Consumer
Rothy’s Has a Plan to Outlast the Ballet Flat Craze
The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.
Rothy’s Has a Plan to Outlast the Ballet Flat Craze
The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.
Retail
Retail’s Looming Inventory Problem
Amid tariff whiplash, retailers are scrambling to balance demand with delayed shipments. Too much stock — or too little — could spell disaster for fall and holiday collections.
Retail’s Looming Inventory Problem
Amid tariff whiplash, retailers are scrambling to balance demand with delayed shipments. Too much stock — or too little — could spell disaster for fall and holiday collections.
Retail
The Tariff-Proof International Expansion Playbook
As the impact of tariffs on the industry sets in, a few American brands are turning their attention to overseas markets, and building resilient supply chains that can withstand indefinite uncertainty.
The Tariff-Proof International Expansion Playbook
As the impact of tariffs on the industry sets in, a few American brands are turning their attention to overseas markets, and building resilient supply chains that can withstand indefinite uncertainty.
Retail
With the Trade War on Pause, Here’s What’s Next for Fashion
Fashion let out a sigh of relief as the US and China announced a de-escalation of their punishing trade battle, but the industry can’t breathe easy just yet.
With the Trade War on Pause, Here’s What’s Next for Fashion
Fashion let out a sigh of relief as the US and China announced a de-escalation of their punishing trade battle, but the industry can’t breathe easy just yet.
Sustainability
Tariff Windfall Tests Limits of India’s Apparel Factories
As US retailers shift orders from China and Bangladesh to capitalise on lower tariffs, apparel factories in India’s textile hub of Tiruppur are scrambling to meet demand and are held back by a deepening skilled labour shortage, cost pressures, and fragmented manufacturing capacity.
Tariff Windfall Tests Limits of India’s Apparel Factories
As US retailers shift orders from China and Bangladesh to capitalise on lower tariffs, apparel factories in India’s textile hub of Tiruppur are scrambling to meet demand and are held back by a deepening skilled labour shortage, cost pressures, and fragmented manufacturing capacity.
Luxury
Luxury Has a Fake News Problem. Is Silence the Right Strategy?
Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.
Luxury Has a Fake News Problem. Is Silence the Right Strategy?
Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.
Beauty
Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World
Sun care brands hoping to win over the US, like Australia’s Naked Sundays or Korea’s Beauty of Joseon, have to play by the FDA’s (regressive) rules.
Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World
Sun care brands hoping to win over the US, like Australia’s Naked Sundays or Korea’s Beauty of Joseon, have to play by the FDA’s (regressive) rules.
The News in Brief
Hermès’ Chief Watches China’s Pork Prices to Gauge Luxury Demand
When it comes to gauging the possibility of a sales rebound for his luxury group in China, Hermès executive chairman Axel Dumas turns to an unusual metric.
Hermès Sales Climb, Boosted By US
Hermès second quarter sales rose 7 percent, lifted by a recovery in tourism in Europe and strong demand in the US.
Shein Discloses FTC Probe in US, Warns of Significant Payments
According to documents the ultra-fast-fashion company filed in connection with its planned Hong Kong IPO, Shein is cooperating with the investigation and could face significant fines.
Frasers Group Takes a Position in Burberry
The billionaire Mike Ashley’s investment arm disclosed Tuesday it holds an interest worth a potential 4.2 percent of the voting rights in Burberry.
EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
Whoop Names Kyle Leahy Chief Commercial Officer
Leahy joins the wearables brand from Glossier, where she was chief executive for three years.
Chinese Jeweller Laopu Gold’s Shares Drop on Growth Outlook
The jeweller lost $2.1 billion in market value after forecasting first-half 2026 revenue growth of up to 66 percent, a sharp slowdown from last year that unsettled investors in one of China’s most viral consumer brands.