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streetwear

News & Analysis

The 14-Year-Olds Spending Thousands On Streetwear

"These kids are dressed in head-to-toe designer, with wardrobes rivalling people twice their age. How did we get to this point?"


News & Analysis

This Man Is Covertly Bringing Streetwear Culture to China

"Last summer, Hu Peng opened The Roots, his own personal Supreme boutique, in an understated, glass-fronted Sanlitun storefront that wouldn't be out


Luxury

How Gosha Rubchinskiy and Adidas Are Refashioning Football

BoF can exclusively reveal the thinking behind Gosha Rubchinskiy’s new multi-season partnership with Adidas Football, launched Thursday in the Russian exclave of Kaliningrad, amidst growing geopolitical tensions.


News & Analysis

A look inside Sneaker Con, the “Greatest Sneaker Show on Earth”

"Twenty-thousand people gathered at New York City’s Javits Center for Sneaker Con earlier this month to buy, sell, and swap."


Retail

Will Luxury Streetwear Get Millennials Into Department Stores?

BoF examines how luxury department stores are teaming up with urban labels like Kith and Off-White to tap millennial spending and open new sales channels.


News & Analysis

Palace: Why the London Skatewear Brand is Trending

"From small skate beginnings in south London to global success, here’s why Palace is the London label du jour."


Luxury

The Unlikely Success of Virgil Abloh

Having gained prominence as a creative consultant to Kanye West, Off-White founder Virgil Abloh is proving his three-year-old brand has the business chops to back up the buzz.


Retail

With Kithland, Ronnie Fieg Presents His Ultimate Collaboration

Streetwear wunderkind and Kith founder Ronnie Fieg made his official New York Fashion Week debut with Kithland, a sprawling multi-faceted ‘experience’ that coincided with the launch of a new space at luxury retailer Bergdorf Goodman.


News & Analysis

How Backpacks With Attitude Hooked Beyoncé, Kevin Durant, and Your Kid

Sprayground has scored big licensing deals, pushing into new markets, and celebrities from Beyoncé to Kevin Durant are often spotted with Sprayground bags on their backs.


News & Analysis

OAMC's New Wave Luxury

Supreme and Carhartt WIP veterans Luke Meier and Arnaud Faeh are approaching luxury menswear through the lens of contemporary culture.


News & Analysis

Can Denmark’s Menswear Labels Catch Up With Their Swedish Competitors?

Copenhagen is fast emerging as a men’s style capital, but the city still lacks the balance of creativity and commerce perfected by Stockholm-based competitors.


News & Analysis

‘A New Supreme Hoodie Feels as Good as a New Designer Bag’

Supreme doesn’t produce a women’s line, but a range of brands, from Stüssy to Kith, are tapping the evolving women’s streetwear market.