Emerging and established labels today are realising they can’t be exclusively DTC or wholesale. What’s essential is to strike the right balance of both. To do that, brands are streamlining retail partners, better curating products for different channels and leveraging the individual strengths of wholesale and DTC to bolster their sales and profits in each.
Emerging and established labels today are realising they can’t be exclusively DTC or wholesale. What’s essential is to strike the right balance of both. To do that, brands are streamlining retail partners, better curating products for different channels and leveraging the individual strengths of wholesale and DTC to bolster their sales and profits in each.
As department stores and online giants struggle, a new generation of independent boutiques are carving out their own path for success. Often that means eschewing easy online sales, investing in brick-and-mortar offerings and taking a chance on emerging labels.
As department stores and online giants struggle, a new generation of independent boutiques are carving out their own path for success. Often that means eschewing easy online sales, investing in brick-and-mortar offerings and taking a chance on emerging labels.
By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. But getting into and scaling is no easy feat for emerging lines.
By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. But getting into and scaling is no easy feat for emerging lines.
The classic shoe has become a go-to for plugged-in menswear shoppers thanks to DTC upstarts offering a wide range of slip-on styles with distinct aesthetics and accessible price points.
The classic shoe has become a go-to for plugged-in menswear shoppers thanks to DTC upstarts offering a wide range of slip-on styles with distinct aesthetics and accessible price points.
Entering a new country requires a delicate balance between staying true to a brand’s DNA and adapting to local tastes. Having the right people in place from day one can often be the determining factor between success and failure.
Entering a new country requires a delicate balance between staying true to a brand’s DNA and adapting to local tastes. Having the right people in place from day one can often be the determining factor between success and failure.
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
After expanding to US and UK brick-and-mortar retail, the former DTC darling will be available in 70 Mecca stores beginning July 16.
After expanding to US and UK brick-and-mortar retail, the former DTC darling will be available in 70 Mecca stores beginning July 16.
Proceeds from an initial public offering in Milan will be used to pay down debt and fund expansion, CEO Silvio Campara said. Permira will also reduce its stake in the Italian maker of pre-distressed sneakers as part of the transaction.
Proceeds from an initial public offering in Milan will be used to pay down debt and fund expansion, CEO Silvio Campara said. Permira will also reduce its stake in the Italian maker of pre-distressed sneakers as part of the transaction.
The Comme des Garçons-owned retailer’s new Paris location is taking a radical — and risky — gamble on indie labels over big brand concessions at a challenging moment for the fashion market. ‘The hunger for sure is out there — I feel it,’ said CEO Adrian Joffe.
The Comme des Garçons-owned retailer’s new Paris location is taking a radical — and risky — gamble on indie labels over big brand concessions at a challenging moment for the fashion market. ‘The hunger for sure is out there — I feel it,’ said CEO Adrian Joffe.
CEO Pieter Erasmus sees opportunity to open as many as 600 outlets in Brazil in the next five to seven years and has identified three other possible countries in the region, even as far as Mexico.
CEO Pieter Erasmus sees opportunity to open as many as 600 outlets in Brazil in the next five to seven years and has identified three other possible countries in the region, even as far as Mexico.
Serving as the 'heartbeat' for brands and retailers that deploy them with the right rewards, loyalty programmes incentivise repeat purchases, boost customer lifetime value and provide businesses with invaluable data for personalised marketing. But brands need to balance costs and benefits while creating a programme that supports their goals, maintains brand equity and keeps users engaged.
Serving as the 'heartbeat' for brands and retailers that deploy them with the right rewards, loyalty programmes incentivise repeat purchases, boost customer lifetime value and provide businesses with invaluable data for personalised marketing. But brands need to balance costs and benefits while creating a programme that supports their goals, maintains brand equity and keeps users engaged.
As global travel flows return to pre-pandemic levels, luggage brand July is evolving its offering, placing the needs of new consumers at the centre of its strategy. BoF speaks to co-founder and director Athan Didaskalou to learn more.
As global travel flows return to pre-pandemic levels, luggage brand July is evolving its offering, placing the needs of new consumers at the centre of its strategy. BoF speaks to co-founder and director Athan Didaskalou to learn more.
The online clothing retailer, which rebranded as Debenhams Group last year, said Friday that Iain McDonald had taken over from Tim Morris with immediate effect in a move aimed at ‘rebuilding equity value.’
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
Warm weather and a brighter national mood helped lift spending on clothing and household goods despite rising energy bills.
Shares in the eyewear giant, one of Europe's best-rated blue chips, have dropped 55 percent since November, while concerns are mounting over slowing growth and privacy issues for its AI glasses with Meta.
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.