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start-ups

Direct-to-Consumer

TikTok Viral Brand Halara Enters the Real World

Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.

Direct-to-Consumer

TikTok Viral Brand Halara Enters the Real World

Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.


Direct-to-Consumer

Outdoor Voices Finds New Owner After Reports of Near-Bankruptcy

Investment firm Consortium Brand Partners announced on Monday that it acquired athleisure brand Outdoor Voices on May 15 for an undisclosed sum.

Direct-to-Consumer

Outdoor Voices Finds New Owner After Reports of Near-Bankruptcy

Investment firm Consortium Brand Partners announced on Monday that it acquired athleisure brand Outdoor Voices on May 15 for an undisclosed sum.


Beauty

The Gen-Z Whisperer: How Julie Schott Made Acne a Laughing Matter

Enticing young consumers is a puzzle for beauty marketers, but the 35-year-old founder of Starface and other brands speaks their language.

Beauty

The Gen-Z Whisperer: How Julie Schott Made Acne a Laughing Matter

Enticing young consumers is a puzzle for beauty marketers, but the 35-year-old founder of Starface and other brands speaks their language.


Technology

The Start-Ups Defying the Luxury E-Commerce Slump

It’s been a tough year for luxury e-commerce — but a crop of smaller marketplaces are beating the odds with a focus on emerging accessible luxury brands and a firmer grip on operating costs.

Technology

The Start-Ups Defying the Luxury E-Commerce Slump

It’s been a tough year for luxury e-commerce — but a crop of smaller marketplaces are beating the odds with a focus on emerging accessible luxury brands and a firmer grip on operating costs.


Direct-to-Consumer

What It Takes to Win at DTC in 2024

The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.

Direct-to-Consumer

What It Takes to Win at DTC in 2024

The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.


Beauty

Ulta Beauty’s Problems Are Not the Industry’s Problems

News of a potential exit has the beauty industry in shock and awe of the Selena Gomez-founded label, and wondering what its next move should be.

Beauty

Ulta Beauty’s Problems Are Not the Industry’s Problems

News of a potential exit has the beauty industry in shock and awe of the Selena Gomez-founded label, and wondering what its next move should be.


Beauty

How to Raise Money as a Black Beauty Brand

Black founders carry a markedly higher burden when it comes to educating investors on the value and viability of their business ideas — but there is an art and science behind knowing when your brand is ready and what kind of investors will be the best fit.

Beauty

How to Raise Money as a Black Beauty Brand

Black founders carry a markedly higher burden when it comes to educating investors on the value and viability of their business ideas — but there is an art and science behind knowing when your brand is ready and what kind of investors will be the best fit.


Retail

Online Marketplace Verishop Acquires Data Firm Trendalytics

E-commerce marketplace Verishop bought data analytics firm Trendalytics in a cash and equity deal that closed in March. Financial terms of the deal were not disclosed.

Retail

Online Marketplace Verishop Acquires Data Firm Trendalytics

E-commerce marketplace Verishop bought data analytics firm Trendalytics in a cash and equity deal that closed in March. Financial terms of the deal were not disclosed.


Beauty

How to Launch a Black Beauty Brand

In a three-part series, The Business of Beauty explores how Black founders Monique Rodriguez, Danessa Myricks and more built, launched and scaled their multi-million-dollar businesses. In part one, a look at how these entrepreneurs found their niche and harnessed early lessons that were critical to their growth

Beauty

How to Launch a Black Beauty Brand

In a three-part series, The Business of Beauty explores how Black founders Monique Rodriguez, Danessa Myricks and more built, launched and scaled their multi-million-dollar businesses. In part one, a look at how these entrepreneurs found their niche and harnessed early lessons that were critical to their growth


Direct-to-Consumer

How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands

Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.

Direct-to-Consumer

How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands

Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.


Direct-to-Consumer

Why Mergers Might Be the Next Wave of DTC Exits

Apparel brands Knot Standard and Billy Reid are teaming up in a move investors say we may see more of as fashion start-ups seek alternative funding routes to grow their businesses.

Direct-to-Consumer

Why Mergers Might Be the Next Wave of DTC Exits

Apparel brands Knot Standard and Billy Reid are teaming up in a move investors say we may see more of as fashion start-ups seek alternative funding routes to grow their businesses.


Marketing

Why Aimee Song Is Taking a Different Approach to the Influencer Brand

With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.

Marketing

Why Aimee Song Is Taking a Different Approach to the Influencer Brand

With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.