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Beauty

The Best of BoF 2024: When Beauty Trends Tap Culture

This year, marketing efforts for everything from skincare to fragrance targeted new cohorts — Gen Alpha, male athletes, pet owners, “MomTok” — and across more channels than ever.

Beauty

The Best of BoF 2024: When Beauty Trends Tap Culture

This year, marketing efforts for everything from skincare to fragrance targeted new cohorts — Gen Alpha, male athletes, pet owners, “MomTok” — and across more channels than ever.


Retail

The Best of BoF 2024: Fashion’s Obsession Reaches Fever Pitch

In 2024, the sneaker world was rocked by missteps and management change at Nike, which now faces a difficult turnaround as challengers like On and Hoka continue their assault. Meanwhile, fashion’s fixation on sport reached a new pitch at the Paris Olympics and shows no signs of letting up.

Retail

The Best of BoF 2024: Fashion’s Obsession Reaches Fever Pitch

In 2024, the sneaker world was rocked by missteps and management change at Nike, which now faces a difficult turnaround as challengers like On and Hoka continue their assault. Meanwhile, fashion’s fixation on sport reached a new pitch at the Paris Olympics and shows no signs of letting up.


Retail

Nike Told to Compensate Workers in High-Profile Labour Controversy

An independent investigation commissioned by The Fair Labour Association — a human rights monitoring organisation that counts Nike as a member — identified several “significant issues” in a long-standing case of alleged wage theft.

Retail

Nike Told to Compensate Workers in High-Profile Labour Controversy

An independent investigation commissioned by The Fair Labour Association — a human rights monitoring organisation that counts Nike as a member — identified several “significant issues” in a long-standing case of alleged wage theft.


Retail

5 Takeaways from Nike’s Earnings

New CEO Elliott Hill outlined his plan to turn Nike around as the company battled through another challenging quarter. There are signs of progress, but it’s going to be a long road back.

Retail

5 Takeaways from Nike’s Earnings

New CEO Elliott Hill outlined his plan to turn Nike around as the company battled through another challenging quarter. There are signs of progress, but it’s going to be a long road back.


Retail

Why Are Sneaker Collaborations So Boring?

Sneaker giants often have a ‘cheat code’ for tie-ups with indie designers, insiders say, reflecting a lack of innovation among legacy players in the industry.

Retail

Why Are Sneaker Collaborations So Boring?

Sneaker giants often have a ‘cheat code’ for tie-ups with indie designers, insiders say, reflecting a lack of innovation among legacy players in the industry.


Retail

This Week: Nike’s Elliott Hill Takes the Stage

The company’s third-quarter earnings call will provide one of the first opportunities for CEO Elliott Hill to lay out his turnaround plan.

Retail

This Week: Nike’s Elliott Hill Takes the Stage

The company’s third-quarter earnings call will provide one of the first opportunities for CEO Elliott Hill to lay out his turnaround plan.


Sports

Indie Fragrance Brands’ Big Athlete Opportunity

Athletes are increasingly getting into fine fragrances, but so far indie fragrance brands haven't returned the favour. That may change as they realise sports stars offer access to a burgeoning new consumer market for scents: young men.

Sports

Indie Fragrance Brands’ Big Athlete Opportunity

Athletes are increasingly getting into fine fragrances, but so far indie fragrance brands haven't returned the favour. That may change as they realise sports stars offer access to a burgeoning new consumer market for scents: young men.


Technology

Puma Is Bringing AI-Generated Design to the Football Pitch

The sports brand is letting Manchester City fans create their own designs for the team’s uniform — no drawing skills needed — with one design to become the club’s third kit for the 2026 season.

Technology

Puma Is Bringing AI-Generated Design to the Football Pitch

The sports brand is letting Manchester City fans create their own designs for the team’s uniform — no drawing skills needed — with one design to become the club’s third kit for the 2026 season.


Luxury

LVMH’s Antoine Arnault Reveals Plans for Paris Football Club

The family behind luxury's biggest conglomerate aims to turn Paris FC into a formidable rival to Paris Saint-Germain, investing significantly in the second-tier football club alongside Red Bull.

Luxury

LVMH’s Antoine Arnault Reveals Plans for Paris Football Club

The family behind luxury's biggest conglomerate aims to turn Paris FC into a formidable rival to Paris Saint-Germain, investing significantly in the second-tier football club alongside Red Bull.


Sports

Has Fashion’s Convergence With Sports Gone Too Far?

The deluge of sports-inspired product releases and collaborations between brands and sports teams or athletes has saturated the market and started to spur a backlash. But insiders say there is still room for tie-ups which go beyond simple logo swaps or licensing deals.

Sports

Has Fashion’s Convergence With Sports Gone Too Far?

The deluge of sports-inspired product releases and collaborations between brands and sports teams or athletes has saturated the market and started to spur a backlash. But insiders say there is still room for tie-ups which go beyond simple logo swaps or licensing deals.


Retail

Sportswear Is Set for an Epic Showdown in 2025

The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.

Retail

Sportswear Is Set for an Epic Showdown in 2025

The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.


Sports

Salomon and Arc’teryx-Owner Amer Sports Reports Growing Sales and Profits

The group cited the continued strength of its flagship brand, Arc’teryx, and strong performances across its portfolio in China.

Sports

Salomon and Arc’teryx-Owner Amer Sports Reports Growing Sales and Profits

The group cited the continued strength of its flagship brand, Arc’teryx, and strong performances across its portfolio in China.