Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
sport
Retail
Nike to Post Worst Revenue Fall in 5 Years on Stagnant Demand
Downloads of Nike mobile apps for the quarter were down 35 percent from the year prior while foot traffic at Nike stores was down 11 percent.
Nike to Post Worst Revenue Fall in 5 Years on Stagnant Demand
Downloads of Nike mobile apps for the quarter were down 35 percent from the year prior while foot traffic at Nike stores was down 11 percent.
Retail
Nike’s Top Strategy, Communications Officers Exit in Shakeup
Bloomberg reported the sportswear giant’s top strategy and communications executives are leaving the company, adding to the list of senior leadership changes under CEO Elliott Hill, who rejoined Nike in October.
Nike’s Top Strategy, Communications Officers Exit in Shakeup
Bloomberg reported the sportswear giant’s top strategy and communications executives are leaving the company, adding to the list of senior leadership changes under CEO Elliott Hill, who rejoined Nike in October.
Retail
Anta Sports Shares Plunge as Full-Year Operating Margin Misses
China’s biggest sportswear maker saw its operating margin decrease by just over a percentage point last year due to higher spending on branding, sales channels and R&D.
Anta Sports Shares Plunge as Full-Year Operating Margin Misses
China’s biggest sportswear maker saw its operating margin decrease by just over a percentage point last year due to higher spending on branding, sales channels and R&D.
Global Markets
Why Aren’t Luxury Brands Signing India’s Cricketers?
India’s most idolised sportsmen have the potential to be powerful marketing vehicles for global fashion brands but only if partnerships don’t distract players from the game or cast them as elitist figures in the eyes of their diverse fanbase.
Why Aren’t Luxury Brands Signing India’s Cricketers?
India’s most idolised sportsmen have the potential to be powerful marketing vehicles for global fashion brands but only if partnerships don’t distract players from the game or cast them as elitist figures in the eyes of their diverse fanbase.
Media
With ‘Players’, Carine Roitfeld Will Tackle the Intersection of Fashion and Sport
With the launch of new magazine ‘Players’ Carine Roitfeld and son Vladimir Roitfeld, who will serve as editor-in-chief, are looking to provide a new, more elevated take on fashion and sport — and become a go-to media partner for brands.
With ‘Players’, Carine Roitfeld Will Tackle the Intersection of Fashion and Sport
With the launch of new magazine ‘Players’ Carine Roitfeld and son Vladimir Roitfeld, who will serve as editor-in-chief, are looking to provide a new, more elevated take on fashion and sport — and become a go-to media partner for brands.
Sports
Nike Launches New Fitness Brand With Kim Kardashian’s Skims
The new partners say they have long-term vision for body-fitting activewear for women.
Nike Launches New Fitness Brand With Kim Kardashian’s Skims
The new partners say they have long-term vision for body-fitting activewear for women.
Sports
Fashion’s Biggest Super Bowl Ever
American brands swooped in on Super Bowl LIX, staging runway shows in its host city of New Orleans and collaborating with halftime star Kendrick Lamar as fashion and football took their relationship to a new level.
Fashion’s Biggest Super Bowl Ever
American brands swooped in on Super Bowl LIX, staging runway shows in its host city of New Orleans and collaborating with halftime star Kendrick Lamar as fashion and football took their relationship to a new level.
Retail
Nike CEO’s Turnaround Plan Began With Call to NFL’s Roger Goodell
Nike CEO Elliott Hill secured an extension of the company’s critical licensing deal with the NFL through 2038, strengthening both brands' global ambitions as they collaborate on expanding football’s reach.
Nike CEO’s Turnaround Plan Began With Call to NFL’s Roger Goodell
Nike CEO Elliott Hill secured an extension of the company’s critical licensing deal with the NFL through 2038, strengthening both brands' global ambitions as they collaborate on expanding football’s reach.
Luxury
Louis Vuitton to Be Title Sponsor of Australian F1 GP
The LVMH brand will have prominent trackside signage at the March 16 race, whose official title will be the Formula One Louis Vuitton Australian Grand Prix.
Louis Vuitton to Be Title Sponsor of Australian F1 GP
The LVMH brand will have prominent trackside signage at the March 16 race, whose official title will be the Formula One Louis Vuitton Australian Grand Prix.
Beauty
Op-Ed | How Female Athletes Are Shaping the Future of Business
In an op-ed for The Business of Beauty, five-time Grand Slam champion Maria Sharapova looks back on how brand partnerships shaped her career — and how the stakes have shifted for female athletes today.
Op-Ed | How Female Athletes Are Shaping the Future of Business
In an op-ed for The Business of Beauty, five-time Grand Slam champion Maria Sharapova looks back on how brand partnerships shaped her career — and how the stakes have shifted for female athletes today.
Sports
New Balance’s $10 Billion Plan
As the brand races to hit eleven-digit annual sales, CEO Joe Preston opens up for The State of Fashion 2025 about what New Balance is doing that its rivals aren't, the company's unique approach to brand and athlete partnerships and how it plans to stay ahead in the innovation battle.
New Balance’s $10 Billion Plan
As the brand races to hit eleven-digit annual sales, CEO Joe Preston opens up for The State of Fashion 2025 about what New Balance is doing that its rivals aren't, the company's unique approach to brand and athlete partnerships and how it plans to stay ahead in the innovation battle.
Beauty
The Best of BoF 2024: When Beauty Trends Tap Culture
This year, marketing efforts for everything from skincare to fragrance targeted new cohorts — Gen Alpha, male athletes, pet owners, “MomTok” — and across more channels than ever.
The Best of BoF 2024: When Beauty Trends Tap Culture
This year, marketing efforts for everything from skincare to fragrance targeted new cohorts — Gen Alpha, male athletes, pet owners, “MomTok” — and across more channels than ever.
The News in Brief
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.
Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.