European Luxury Stocks Face a Tough Second Half, HSBC Says
HSBC analysts downgraded LVMH and Burberry to hold as they said the second half of the year looks harder for soft luxury to navigate.
Social Commerce
Latest News & Analysis
Beauty
Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper
For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.
Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper
For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.
Partner Content
At Hyaloid, Evolving DTC to a Multiplatform Model
CEO Oh Sang Hyeon shares how Hyaloid’s latest platform strives to ease the customer user experience through several applications delivered on one platform technology, accessed with the use of one password on its social commerce service.
At Hyaloid, Evolving DTC to a Multiplatform Model
CEO Oh Sang Hyeon shares how Hyaloid’s latest platform strives to ease the customer user experience through several applications delivered on one platform technology, accessed with the use of one password on its social commerce service.
Direct-to-Consumer
Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
China
It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
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Retail
Temu’s Ambitions Are Bigger Than Beating Shein
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
Temu’s Ambitions Are Bigger Than Beating Shein
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
Retail
Shein, Temu in Fierce Fight Over US Market for $10 Dresses
The battle between the fast fashion retailers is playing out not only on social media but also in a US court.
Shein, Temu in Fierce Fight Over US Market for $10 Dresses
The battle between the fast fashion retailers is playing out not only on social media but also in a US court.
Technology
The Best of BoF: Technology’s Tumultuous Year
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.
The Best of BoF: Technology’s Tumultuous Year
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.
Marketing
The Best of BoF: Marketing’s Highs and Lows
Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
The Best of BoF: Marketing’s Highs and Lows
Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
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Topics
The Best of BoF: Global Markets, Tumult and Opportunity
From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.
The Best of BoF: Global Markets, Tumult and Opportunity
From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.
Technology
Amazon Is Launching TikTok-Style Feed in Bet on Social Commerce
The world’s largest e-commerce company on Thursday said the new feature, called Inspire, will roll out to select US customers in early December and go national in the next few months.
Amazon Is Launching TikTok-Style Feed in Bet on Social Commerce
The world’s largest e-commerce company on Thursday said the new feature, called Inspire, will roll out to select US customers in early December and go national in the next few months.
Direct-to-Consumer
Allbirds Co-CEO On Why DTC Brands Are Going Multichannel
Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.
Allbirds Co-CEO On Why DTC Brands Are Going Multichannel
Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.
Media
The Debrief | The State of the Influencer Economy
A panel of experts, including BoF’s Lauren Sherman and Diana Pearl, detail how the business of influencing has evolved — and where it’s all going.
The Debrief | The State of the Influencer Economy
A panel of experts, including BoF’s Lauren Sherman and Diana Pearl, detail how the business of influencing has evolved — and where it’s all going.
The News in Brief
Richemont Promotes Johann Rupert’s Son In Succession Plan
The Swiss luxury group appointed Anton Rupert, 39, as non-executive co-deputy chairman in charge of creative and commercial direction, signaling a long-awaited succession plan for founder Johann Rupert is underway.
Zara Owner’s Sales Grow, But Profit Disappoints As Expenses Mount
Inditex’s sales growth accelerated at the start of the third quarter as it continued to outpace rivals, but rising depreciation charges ate into profits.
Theory Appoints James Kelly Global CEO
A veteran at Fast Retailing, Kelly previously held the role of US chief financial officer at the brand.
Nike Shareholders Reject Climate Proposal Backed by Norway Wealth Fund
The proposal urged more transparency about the company’s climate goals, including the disclosure of details on how the sportswear maker intends to achieve emissions-reduction targets.
Report: CVC Explores $2 Billion Sale of Dr Teal’s Parent Company
Talks for a potential sale of Arthea, formerly known as PDC Brands, are at an early stage in a busy year for personal care mergers and acquisitions.
Longtime McQueen Collaborator Shaun Leane Launches New Label
The boundary-pushing jewellery designer, known for the elaborate pieces he crafted for Alexander McQueen in the 90s, is building a bespoke high jewellery and objects label dubbed 12.
Next Wins Appeal in UK Equal Pay Case
The landmark ruling allows the retailer to pay warehouse workers more than shop staff on the basis it costs more to recruit and retain them.