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Beauty

Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper

For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.

Partner Content

At Hyaloid, Evolving DTC to a Multiplatform Model

CEO Oh Sang Hyeon shares how Hyaloid’s latest platform strives to ease the customer user experience through several applications delivered on one platform technology, accessed with the use of one password on its social commerce service.

Direct-to-Consumer

Why Fashion Hasn’t Given Up on Social Commerce

Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.

China

It’s Time to Rethink Your China E-Commerce Strategy

The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.

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Retail

Temu’s Ambitions Are Bigger Than Beating Shein

With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.

Retail

Shein, Temu in Fierce Fight Over US Market for $10 Dresses

The battle between the fast fashion retailers is playing out not only on social media but also in a US court.

Technology

The Best of BoF: Technology’s Tumultuous Year

In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.

Marketing

The Best of BoF: Marketing’s Highs and Lows

Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.

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Topics

The Best of BoF: Global Markets, Tumult and Opportunity

From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.

Technology

Amazon Is Launching TikTok-Style Feed in Bet on Social Commerce

The world’s largest e-commerce company on Thursday said the new feature, called Inspire, will roll out to select US customers in early December and go national in the next few months.

Direct-to-Consumer

Allbirds Co-CEO On Why DTC Brands Are Going Multichannel

Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.

Media

The Debrief | The State of the Influencer Economy

A panel of experts, including BoF’s Lauren Sherman and Diana Pearl, detail how the business of influencing has evolved — and where it’s all going.

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