Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
Social Commerce
Latest News & Analysis
Beauty
Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper
For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.
Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper
For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.
Partner Content
At Hyaloid, Evolving DTC to a Multiplatform Model
CEO Oh Sang Hyeon shares how Hyaloid’s latest platform strives to ease the customer user experience through several applications delivered on one platform technology, accessed with the use of one password on its social commerce service.
At Hyaloid, Evolving DTC to a Multiplatform Model
CEO Oh Sang Hyeon shares how Hyaloid’s latest platform strives to ease the customer user experience through several applications delivered on one platform technology, accessed with the use of one password on its social commerce service.
Direct-to-Consumer
Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
Why Fashion Hasn’t Given Up on Social Commerce
Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.
China
It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
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Retail
Temu’s Ambitions Are Bigger Than Beating Shein
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
Temu’s Ambitions Are Bigger Than Beating Shein
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
Retail
Shein, Temu in Fierce Fight Over US Market for $10 Dresses
The battle between the fast fashion retailers is playing out not only on social media but also in a US court.
Shein, Temu in Fierce Fight Over US Market for $10 Dresses
The battle between the fast fashion retailers is playing out not only on social media but also in a US court.
Technology
The Best of BoF: Technology’s Tumultuous Year
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.
The Best of BoF: Technology’s Tumultuous Year
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.
Marketing
The Best of BoF: Marketing’s Highs and Lows
Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
The Best of BoF: Marketing’s Highs and Lows
Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
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Topics
The Best of BoF: Global Markets, Tumult and Opportunity
From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.
The Best of BoF: Global Markets, Tumult and Opportunity
From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.
Technology
Amazon Is Launching TikTok-Style Feed in Bet on Social Commerce
The world’s largest e-commerce company on Thursday said the new feature, called Inspire, will roll out to select US customers in early December and go national in the next few months.
Amazon Is Launching TikTok-Style Feed in Bet on Social Commerce
The world’s largest e-commerce company on Thursday said the new feature, called Inspire, will roll out to select US customers in early December and go national in the next few months.
Direct-to-Consumer
Allbirds Co-CEO On Why DTC Brands Are Going Multichannel
Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.
Allbirds Co-CEO On Why DTC Brands Are Going Multichannel
Today, running an online business requires more than just a Shopify storefront and ads on social media, explains Allbirds co-founder and co-CEO in an interview for The State of Fashion 2023.
Media
The Debrief | The State of the Influencer Economy
A panel of experts, including BoF’s Lauren Sherman and Diana Pearl, detail how the business of influencing has evolved — and where it’s all going.
The Debrief | The State of the Influencer Economy
A panel of experts, including BoF’s Lauren Sherman and Diana Pearl, detail how the business of influencing has evolved — and where it’s all going.
The News in Brief
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.
Skincare Brand Prequel Appoints C-Suite
The dermatologist-developed label has named Nathalie Kristo as its first chief executive officer and Toral Patel as chief marketing officer.
Moncler Group Second-Quarter Sales Rise 5% as Stone Island Brand Outperforms
Stone Island’s strong performance helped offset slower growth at the Moncler brand, as the group continues its push to become less dependent on its iconic winter outerwear.
Mulberry Quarterly Sales Jump 23% as Turnaround Gathers Pace
The British luxury handbag maker reported a strong start to fiscal 2027 as CEO Andrea Baldo’s strategy gains traction and the brand gears up for designer Christopher Kane’s runway debut in September.
Phillip Lim Announces New Brand PlayLoveWin
The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.