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skincare

Beauty

Milk Makeup Owner Waldencast Postpones Earnings and Cuts Forecast, Will Undertake Strategic Review

The parent company of Obagi skincare and Milk Makeup delayed the full release of its second-quarter earnings on Monday, and lowered its outlook to imply a weaker second half of the year as it undertakes a cost-cutting review.

Beauty

Milk Makeup Owner Waldencast Postpones Earnings and Cuts Forecast, Will Undertake Strategic Review

The parent company of Obagi skincare and Milk Makeup delayed the full release of its second-quarter earnings on Monday, and lowered its outlook to imply a weaker second half of the year as it undertakes a cost-cutting review.


Beauty

Ulta Beauty to Cease Shop-in-Shop Partnership With Target

The programme, which has run in 610 stores since 2021, will end in August 2026 when the initial partnership agreement expires.

Beauty

Ulta Beauty to Cease Shop-in-Shop Partnership With Target

The programme, which has run in 610 stores since 2021, will end in August 2026 when the initial partnership agreement expires.


Beauty

African Beauty Brands Head to the Lab

The African beauty market is dominated by natural and botanical brands, but a new crop of emerging indies are hoping to bring science-backed rigour to the continent and engage a new generation of shoppers.

Beauty

African Beauty Brands Head to the Lab

The African beauty market is dominated by natural and botanical brands, but a new crop of emerging indies are hoping to bring science-backed rigour to the continent and engage a new generation of shoppers.


Beauty

E.l.f. Beauty Net Sales Rise 9%, Will Enter Sephora Middle East

The cosmetics and skincare company saw sales rise for a 26th consecutive quarter, but declined to issue full-year guidance due to tariffs in the US.

Beauty

E.l.f. Beauty Net Sales Rise 9%, Will Enter Sephora Middle East

The cosmetics and skincare company saw sales rise for a 26th consecutive quarter, but declined to issue full-year guidance due to tariffs in the US.


Beauty

Can Design Be the Flex It Once Was in Beauty?

In an increasingly competitive category, premium cosmetics labels like Merit and Sarah Creal Beauty are embracing more complex, distinctive — and costly — visual and sensorial touches to their products.

Beauty

Can Design Be the Flex It Once Was in Beauty?

In an increasingly competitive category, premium cosmetics labels like Merit and Sarah Creal Beauty are embracing more complex, distinctive — and costly — visual and sensorial touches to their products.


Partner Content

How The Estée Lauder Companies Engages Talent and Prioritises Values Amid Global Transformation

The Estée Lauder Companies, which is behind global beauty brands including Bobbi Brown Cosmetics, Clinique, Jo Malone London, La Mer and Tom Ford Beauty, has new leadership driving strategic change and innovation in the workplace. BoF speaks to Pernilla Nyberg, SVP and general manager of UK & Ireland, to learn how the company is engaging and supporting its employees amid the change.

Partner Content

How The Estée Lauder Companies Engages Talent and Prioritises Values Amid Global Transformation

The Estée Lauder Companies, which is behind global beauty brands including Bobbi Brown Cosmetics, Clinique, Jo Malone London, La Mer and Tom Ford Beauty, has new leadership driving strategic change and innovation in the workplace. BoF speaks to Pernilla Nyberg, SVP and general manager of UK & Ireland, to learn how the company is engaging and supporting its employees amid the change.


Marketing

How Brands Are Getting Reddit Marketing Right

From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.

Marketing

How Brands Are Getting Reddit Marketing Right

From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.


Beauty

Space NK Bets on Young Shoppers With New London Megastore

The attention-grabbing new store on London’s Oxford Street is the British chain’s most ambitious gambit yet, and joins a flock of global beauty retailers debuting flagships packed with experiential elements.

Beauty

Space NK Bets on Young Shoppers With New London Megastore

The attention-grabbing new store on London’s Oxford Street is the British chain’s most ambitious gambit yet, and joins a flock of global beauty retailers debuting flagships packed with experiential elements.


Beauty

BoF Masterclass |The State of Fashion: Beauty Volume 2

Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The State of Fashion: Beauty Volume 2.”

Beauty

BoF Masterclass |The State of Fashion: Beauty Volume 2

Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The State of Fashion: Beauty Volume 2.”


Beauty

Reliance Retail Invests in Facial Chain Facegym

The partnership will bring Facegym’s signature treatments to the Indian market through both standalone studios and spaces within its Tira beauty stores.

Beauty

Reliance Retail Invests in Facial Chain Facegym

The partnership will bring Facegym’s signature treatments to the Indian market through both standalone studios and spaces within its Tira beauty stores.


Beauty

Why Sunscreen Launches Keep Missing the Inclusivity Mark

Sunscreen is the latest product to attract consumer ire, with numerous brands releasing so-called ‘universal’ offerings that, in practice, often don’t work on darker skin tones. Fixing formulations, however, isn’t easy.

Beauty

Why Sunscreen Launches Keep Missing the Inclusivity Mark

Sunscreen is the latest product to attract consumer ire, with numerous brands releasing so-called ‘universal’ offerings that, in practice, often don’t work on darker skin tones. Fixing formulations, however, isn’t easy.


Partner Content

Strategic Reinvention: Growing a Beauty Brand with Staying Power

At The Business of Beauty Global Forum, Front Row’s chief revenue officer Christopher Skinner and Tatcha’s chief marketing officer Nicole Frusci joined BoF’s Alice Gividen on stage to explore building a lasting beauty business in an ever-changing market.

Partner Content

Strategic Reinvention: Growing a Beauty Brand with Staying Power

At The Business of Beauty Global Forum, Front Row’s chief revenue officer Christopher Skinner and Tatcha’s chief marketing officer Nicole Frusci joined BoF’s Alice Gividen on stage to explore building a lasting beauty business in an ever-changing market.