Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
rebrand
Latest News & Analysis
Technology
Facebook’s New Name Draws Critics, But at Least It’s Not Tronc
The company has rebranded as Meta amid controversy over the social network that previously defined its corporate identity.
Facebook’s New Name Draws Critics, But at Least It’s Not Tronc
The company has rebranded as Meta amid controversy over the social network that previously defined its corporate identity.
Retail
The Secret to Breathing New Life Into Old Brands
Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.
The Secret to Breathing New Life Into Old Brands
Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.
Retail
Inside J.Crew’s New Look
The retailer’s latest womenswear collection marks chief executive Libby Wadle and designer Olympia Gayot’s attempts to revitalise its brand.
Inside J.Crew’s New Look
The retailer’s latest womenswear collection marks chief executive Libby Wadle and designer Olympia Gayot’s attempts to revitalise its brand.
Retail
Can Express Be More Than a Mall Brand?
The company is betting on e-commerce and a better product assortment to turn its fortunes around.
Can Express Be More Than a Mall Brand?
The company is betting on e-commerce and a better product assortment to turn its fortunes around.
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Media
Vanessa Kingori’s Commercial Reboot of British Vogue
The executive has been named Condé Nast Britain’s chief business officer for style after helping to achieve ‘unprecedented revenue growth’ at the fashion title.
Vanessa Kingori’s Commercial Reboot of British Vogue
The executive has been named Condé Nast Britain’s chief business officer for style after helping to achieve ‘unprecedented revenue growth’ at the fashion title.
News & Analysis
Inside (Another) Remaking of Jil Sander
The beloved but beleaguered brand has suffered from a series of short-lived reinventions. Now, under the watch of exacting co-creative directors Lucie and Luke Meier, business is growing steadily.
Inside (Another) Remaking of Jil Sander
The beloved but beleaguered brand has suffered from a series of short-lived reinventions. Now, under the watch of exacting co-creative directors Lucie and Luke Meier, business is growing steadily.
News & Analysis
Burberry Bets on New Branding to Boost Sales
The British luxury label is rebranding itself as sales slide, sparking mixed reactions.
Burberry Bets on New Branding to Boost Sales
The British luxury label is rebranding itself as sales slide, sparking mixed reactions.
Luxury
Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand’s Logo Looks the Same
Fashion’s branding clean slate is as much about erasing the past as it is about securing the future, argues John Whelan.
Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand’s Logo Looks the Same
Fashion’s branding clean slate is as much about erasing the past as it is about securing the future, argues John Whelan.
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News & Analysis
At Balmain, Does a New Logo Signal New Opportunity?
For the first time in its nearly 80-year history, Balmain is rebranding. But the move is only one element of chief executive Massimo Piombini’s plan to transform the French label from niche player to powerhouse.
At Balmain, Does a New Logo Signal New Opportunity?
For the first time in its nearly 80-year history, Balmain is rebranding. But the move is only one element of chief executive Massimo Piombini’s plan to transform the French label from niche player to powerhouse.
News & Analysis
How Victoria's Secret Can Save Itself
Here’s what the frustratingly out-of-touch lingerie label needs to do to reverse its cultural — and commercial — decline.
How Victoria's Secret Can Save Itself
Here’s what the frustratingly out-of-touch lingerie label needs to do to reverse its cultural — and commercial — decline.
News & Analysis
Vestiaire Collective Unveils Rebrand
The luxury resale site is undergoing a rebrand, including a new visual identity, website and logo, as the company faces growing competition for the $6 billion high-end consignment market.
Vestiaire Collective Unveils Rebrand
The luxury resale site is undergoing a rebrand, including a new visual identity, website and logo, as the company faces growing competition for the $6 billion high-end consignment market.
The News in Brief
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.
Skincare Brand Prequel Appoints C-Suite
The dermatologist-developed label has named Nathalie Kristo as its first chief executive officer and Toral Patel as chief marketing officer.
Moncler Group Second-Quarter Sales Rise 5% as Stone Island Brand Outperforms
Stone Island’s strong performance helped offset slower growth at the Moncler brand, as the group continues its push to become less dependent on its iconic winter outerwear.
Mulberry Quarterly Sales Jump 23% as Turnaround Gathers Pace
The British luxury handbag maker reported a strong start to fiscal 2027 as CEO Andrea Baldo’s strategy gains traction and the brand gears up for designer Christopher Kane’s runway debut in September.
Phillip Lim Announces New Brand PlayLoveWin
The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.