Puma Sales Slow Less Than Expected as Anta Partnership Advances
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.

To welcome Theory to BoF Careers, we sit down with CEO and founder, Andrew Rosen, to talk about the company’s how the company is "defining the new modern".

Burberry's turnaround was always going to be an uphill battle. Now, as the pandemic thwarts the company's plans to reinvigorate top-line growth this year, Marco Gobbetti is betting that a digital edge with Asia's Millennial and Gen-Z clients will pay off.

While others are abandoning New York Fashion Week, designer Catherine Holstein is using the platform to her advantage, one of the many ways she stands out in a competitive luxury market.

The Parisian label has appointed Yuni Ahn as creative director and will present a collection for the first time during Paris Fashion Week.
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Floriana Gavriel and Rachel Mansur are expanding their cult label into men’s clothing and accessories.

The Belgian businesswoman behind the rise of Ann Demeulemeester and Haider Ackermann has taken on a new challenge: resurrecting Paul Poiret.

For its first foray into ready-to-wear, the Stockholm-based brand, best known for its thick white-soled sneakers, is releasing a line of unisex jeans.

The French contemporary wave that gave birth to brands like Sandro, Maje and The Kooples is evolving.
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Designer fashion was once a real business. Now, high exposure to ready-to-wear is a structural weakness for luxury players, argues Luca Solca.

BoF can exclusively reveal that the Swedish fast-fashion giant is launching a new brand rooted in "style beyond trend."

The accessories brand will also adopt an in-season model as it continues to grow beyond the it-bags that first fuelled its success.

Annual sales generated by fashion-related businesses based in France totalled €150 billion ($170 billion), compared with €102 billion for aerospace and €39 billion for cars.
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.
The Tata Group-owned business beat expectations, shoring up confidence in its fashion business after a period of sluggish performance.
Chasity Monroe has been appointed as the label’s chief executive as it undergoes a wider brand refresh.
The Korean firm and Medicube owner reported third quarter revenue growth of over 100 percent, mostly attributed to the expansion of its skincare range into new markets, channels and product categories.
Celebrity-makeup artist Ash K. Holm will join the “smart” mirror brand for a year-long partnership focusing on guidance and education.
Revenue growth outpaced the previous quarter in the Korean conglomerate’s domestic market, but slowed internationally.
Current president Debi Chirichella will be Hearst Magazine’s next chair.
Eli Lilly & Co. raised its full-year sales forecast as demand for its blockbuster obesity and diabetes drugs continues to surge, giving the drugmaker more momentum as it expands into pills and develops even more powerful weight-loss treatments.