Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
nfts
Technology
Digital Worlds Are the New Frontier in Fashion Storytelling
NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products.
Digital Worlds Are the New Frontier in Fashion Storytelling
NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products.
Technology
Learn from Natalie Massenet and Natasha Franck at The BoF Professional Summit
Join us on May 4, 2022 at The Times Center, New York.
Learn from Natalie Massenet and Natasha Franck at The BoF Professional Summit
Join us on May 4, 2022 at The Times Center, New York.
Technology
The New Creatives Bringing Fashion Brands Into the Virtual World
Their mix of technical expertise and digital artistry has put 3D creators, game designers and NFT experts in high demand among fashion brands as they venture further into virtual territories.
The New Creatives Bringing Fashion Brands Into the Virtual World
Their mix of technical expertise and digital artistry has put 3D creators, game designers and NFT experts in high demand among fashion brands as they venture further into virtual territories.
Technology
Nike and RTFKT Reveal Their First Virtual Sneakers
The shoes were unveiled after holders of the first co-branded NFT from the companies spent months solving elaborate riddles to unlock it.
Nike and RTFKT Reveal Their First Virtual Sneakers
The shoes were unveiled after holders of the first co-branded NFT from the companies spent months solving elaborate riddles to unlock it.
Technology
Hermès Considers Using the Metaverse for Communications
Hermès is considering using the metaverse for communications although the maker of Birkin bags and other luxury goods remains focused on craftsmanship, executive chairman Axel Dumas told shareholders on Wednesday.
Hermès Considers Using the Metaverse for Communications
Hermès is considering using the metaverse for communications although the maker of Birkin bags and other luxury goods remains focused on craftsmanship, executive chairman Axel Dumas told shareholders on Wednesday.
Technology
The CFDA Launches Metaverse Education Programme
The program aims to inform US fashion talent about the metaverse and web3, and connect CFDA members with tools and resources to launch their own projects.
The CFDA Launches Metaverse Education Programme
The program aims to inform US fashion talent about the metaverse and web3, and connect CFDA members with tools and resources to launch their own projects.
Technology
Can The Metaverse Transform Fashion Business Models?
There may be a better analogy than e-commerce to size up fashion’s metaverse opportunity: will it be more like streaming or 3D movies?
Can The Metaverse Transform Fashion Business Models?
There may be a better analogy than e-commerce to size up fashion’s metaverse opportunity: will it be more like streaming or 3D movies?
Technology
How Brands Are Using NFTs to Keep Customers Hooked
Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.
How Brands Are Using NFTs to Keep Customers Hooked
Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.
Technology
Lessons From Metaverse Fashion Week
Brands such as Tommy Hilfiger and Dolce & Gabbana were among those to test the virtual waters, encountering challenges like low-quality visuals as well as some opportunities.
Lessons From Metaverse Fashion Week
Brands such as Tommy Hilfiger and Dolce & Gabbana were among those to test the virtual waters, encountering challenges like low-quality visuals as well as some opportunities.
Technology
BoF Professional Summit: New Frontiers in Fashion and Technology Livestream
Join us today at 09:30 EDT to watch the livestream.
BoF Professional Summit: New Frontiers in Fashion and Technology Livestream
Join us today at 09:30 EDT to watch the livestream.
Luxury
Luxury Watch NFTs: Opportunity or Headache?
For high-end watchmakers, the metaverse comes with promise, as well as philosophical and legal challenges.
Luxury Watch NFTs: Opportunity or Headache?
For high-end watchmakers, the metaverse comes with promise, as well as philosophical and legal challenges.
Technology
What Digital IDs Can Do for Fashion
Proponents of the effort to give every item its own digital identity say they’ll unlock numerous benefits for brands and shoppers alike. But for these IDs to work will require overcoming some big obstacles first.
What Digital IDs Can Do for Fashion
Proponents of the effort to give every item its own digital identity say they’ll unlock numerous benefits for brands and shoppers alike. But for these IDs to work will require overcoming some big obstacles first.
The News in Brief
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.