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Technology

Digital Worlds Are the New Frontier in Fashion Storytelling

NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products.

Technology

Digital Worlds Are the New Frontier in Fashion Storytelling

NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products.


Technology

Learn from Natalie Massenet and Natasha Franck at The BoF Professional Summit

Join us on May 4, 2022 at The Times Center, New York.


Technology

The New Creatives Bringing Fashion Brands Into the Virtual World

Their mix of technical expertise and digital artistry has put 3D creators, game designers and NFT experts in high demand among fashion brands as they venture further into virtual territories.

Technology

The New Creatives Bringing Fashion Brands Into the Virtual World

Their mix of technical expertise and digital artistry has put 3D creators, game designers and NFT experts in high demand among fashion brands as they venture further into virtual territories.


Technology

Nike and RTFKT Reveal Their First Virtual Sneakers

The shoes were unveiled after holders of the first co-branded NFT from the companies spent months solving elaborate riddles to unlock it.

Technology

Nike and RTFKT Reveal Their First Virtual Sneakers

The shoes were unveiled after holders of the first co-branded NFT from the companies spent months solving elaborate riddles to unlock it.


Technology

Hermès Considers Using the Metaverse for Communications

Hermès is considering using the metaverse for communications although the maker of Birkin bags and other luxury goods remains focused on craftsmanship, executive chairman Axel Dumas told shareholders on Wednesday.

Technology

Hermès Considers Using the Metaverse for Communications

Hermès is considering using the metaverse for communications although the maker of Birkin bags and other luxury goods remains focused on craftsmanship, executive chairman Axel Dumas told shareholders on Wednesday.


Technology

The CFDA Launches Metaverse Education Programme

The program aims to inform US fashion talent about the metaverse and web3, and connect CFDA members with tools and resources to launch their own projects.

Technology

The CFDA Launches Metaverse Education Programme

The program aims to inform US fashion talent about the metaverse and web3, and connect CFDA members with tools and resources to launch their own projects.


Technology

Can The Metaverse Transform Fashion Business Models?

There may be a better analogy than e-commerce to size up fashion’s metaverse opportunity: will it be more like streaming or 3D movies?

Technology

Can The Metaverse Transform Fashion Business Models?

There may be a better analogy than e-commerce to size up fashion’s metaverse opportunity: will it be more like streaming or 3D movies?


Technology

How Brands Are Using NFTs to Keep Customers Hooked

Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.

Technology

How Brands Are Using NFTs to Keep Customers Hooked

Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.


Technology

Lessons From Metaverse Fashion Week

Brands such as Tommy Hilfiger and Dolce & Gabbana were among those to test the virtual waters, encountering challenges like low-quality visuals as well as some opportunities.

Technology

Lessons From Metaverse Fashion Week

Brands such as Tommy Hilfiger and Dolce & Gabbana were among those to test the virtual waters, encountering challenges like low-quality visuals as well as some opportunities.


Technology

BoF Professional Summit: New Frontiers in Fashion and Technology Livestream

Join us today at 09:30 EDT to watch the livestream.


Luxury

Luxury Watch NFTs: Opportunity or Headache?

For high-end watchmakers, the metaverse comes with promise, as well as philosophical and legal challenges.

Luxury

Luxury Watch NFTs: Opportunity or Headache?

For high-end watchmakers, the metaverse comes with promise, as well as philosophical and legal challenges.


Technology

What Digital IDs Can Do for Fashion

Proponents of the effort to give every item its own digital identity say they’ll unlock numerous benefits for brands and shoppers alike. But for these IDs to work will require overcoming some big obstacles first.

Technology

What Digital IDs Can Do for Fashion

Proponents of the effort to give every item its own digital identity say they’ll unlock numerous benefits for brands and shoppers alike. But for these IDs to work will require overcoming some big obstacles first.