Reformation Valued at $886 Million in NYSE Debut
The Permira-backed womenswear retailer and some of its shareholders had raised $211 million in its IPO on Wednesday, with shares opening at $15 apiece.
nfts
Technology
Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.
Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.
Technology
How to Market an NFT
Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.
How to Market an NFT
Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.
Luxury
Balenciaga’s Cédric Charbit on Moving from Hype to Timelessness
Balenciaga CEO Cedric Charbit discussed the brand’s attention-grabbing moments of 2021 and its future in the metaverse.
Balenciaga’s Cédric Charbit on Moving from Hype to Timelessness
Balenciaga CEO Cedric Charbit discussed the brand’s attention-grabbing moments of 2021 and its future in the metaverse.
Marketing
How to Sell Sunscreen (With a Little Help From the NFT Craze)
Vacation Inc. leveraged the power of community that came when its sister project, internet radio station Poolsuite, dropped blockchain tokens.
How to Sell Sunscreen (With a Little Help From the NFT Craze)
Vacation Inc. leveraged the power of community that came when its sister project, internet radio station Poolsuite, dropped blockchain tokens.
Technology
What ‘MetaBirkins’ Say About Virtual Fashion
Fashion and art were already filled with young creators borrowing brand icons. The practice is taking on new digital dimensions as NFTs take off.
What ‘MetaBirkins’ Say About Virtual Fashion
Fashion and art were already filled with young creators borrowing brand icons. The practice is taking on new digital dimensions as NFTs take off.
Technology
Nike Acquires Virtual Fashion Start-Up RTFKT
The company, which specialises in virtual sneakers and other accessories, was bought by the sports giant. The terms of the deal were not disclosed.
Nike Acquires Virtual Fashion Start-Up RTFKT
The company, which specialises in virtual sneakers and other accessories, was bought by the sports giant. The terms of the deal were not disclosed.
Luxury
Gucci’s Robert Triefus on Testing Luxury’s Allure in the Metaverse
Gucci’s executive vice president for brand and customer engagement believes the immersive digital world signals a paradigm shift for luxury brands and expects it to drive a ‘very significant new revenue stream’ for the brand in the years ahead.
Gucci’s Robert Triefus on Testing Luxury’s Allure in the Metaverse
Gucci’s executive vice president for brand and customer engagement believes the immersive digital world signals a paradigm shift for luxury brands and expects it to drive a ‘very significant new revenue stream’ for the brand in the years ahead.
Technology
Aura Blockchain’s Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports
As leader of the Aura Blockchain Consortium, Daniela Ott is tasked with persuading brands to join brands such as LVMH, Prada and Richemont-owned Cartier on the shared digital platform which creates ‘product passports’ for luxury goods.
Aura Blockchain’s Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports
As leader of the Aura Blockchain Consortium, Daniela Ott is tasked with persuading brands to join brands such as LVMH, Prada and Richemont-owned Cartier on the shared digital platform which creates ‘product passports’ for luxury goods.
Technology
The Year Ahead: Building Brands With a Metaverse State of Mind
By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.
The Year Ahead: Building Brands With a Metaverse State of Mind
By experimenting with NFTs, gaming and virtual fashion, brands will unlock value streams in the metaverse that engage young consumers and will find new routes to creativity, communities and commerce.
Technology
The Year Ahead: What Product Passports Will Do for Brands
Brands are adopting new technologies that store and share product information to improve authentication, provide transparency and boost consumer trust. However, for “product passports” to truly gain traction, businesses must coalesce around common standards and engage with pilot projects at scale.
The Year Ahead: What Product Passports Will Do for Brands
Brands are adopting new technologies that store and share product information to improve authentication, provide transparency and boost consumer trust. However, for “product passports” to truly gain traction, businesses must coalesce around common standards and engage with pilot projects at scale.
News & Analysis
The State of Fashion 2022: Global Gains Mask Recovery Pains
The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.
The State of Fashion 2022: Global Gains Mask Recovery Pains
The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.
Technology
Case Study | How to Seize Fashion’s Gaming Opportunity
Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.
Case Study | How to Seize Fashion’s Gaming Opportunity
Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.
The News in Brief
Puig Reports First-Half Revenue Growth After Estee Lauder Talks End
The Spanish beauty company reported first-half revenue growth on strong demand for makeup from Charlotte Tilbury.
Canada Goose Beats Revenue Estimates as Demand Holds Up
The outerwear brand beat expectations for first-quarter revenue, but new US tariffs on Canadian could affect future earnings.
Steven Madden Tops Expectations and Lifts Full-Year Outlook
The retailer raised its full-year revenue forecast again as its integration of luxury brand Kurt Geiger last year provided a tailwind.
Reformation and Its Backers Raise $210.9 Million in IPO
The womenswear brand and shareholders including private-equity backer Permira raised new funds in an IPO that priced shares at the bottom of the marketed range.
Adidas Shares Plunge After World Cup Spend Dents Profit
Shares in the company fell the most on record after its marketing outlay for the World Cup resulted in lower-than-expected quarterly profit.
British Fashion Council to Boost UK Fashion Beyond London
The new national initiative, Fashion Britain, aims to increase growth, innovation and participation in the industry across key cities.
Hermès’ Chief Watches China’s Pork Prices to Gauge Luxury Demand
When it comes to gauging the possibility of a sales rebound for his luxury group in China, Hermès executive chairman Axel Dumas turns to an unusual metric.