Asos Names Law Roach ‘Stylist in Residence’
Online fashion retailer Asos has brought on celebrity stylist Law Roach to bring his creative lens and styling approach to its campaigns and recently relaunched magazine.
Mckinsey and Company
Latest News & Analysis
Marketing
How Fashion's Sustainability Targets Measure Up
After weathering the initial shock of the coronavirus crisis, many fashion companies have started to publish their sustainability goals for the next five to 10 years. But these initiatives risk falling short of an industry-wide imperative to drastically reduce environmental impact within the next decade.
How Fashion's Sustainability Targets Measure Up
After weathering the initial shock of the coronavirus crisis, many fashion companies have started to publish their sustainability goals for the next five to 10 years. But these initiatives risk falling short of an industry-wide imperative to drastically reduce environmental impact within the next decade.
Marketing
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
Global Markets
The BoF Podcast: Inside The State of Fashion 2020
Listen to BoF's Imran Amed and McKinsey’s Achim Berg discuss the key themes that will define the global fashion industry in the next year.
The BoF Podcast: Inside The State of Fashion 2020
Listen to BoF's Imran Amed and McKinsey’s Achim Berg discuss the key themes that will define the global fashion industry in the next year.
China
The BoF Podcast: McKinsey’s Kevin Sneader on the China Opportunity
As the fashion industry turns its attention to China's burgeoning consumer market, Hong Kong-based Kevin Sneader challenges one-dimensional conceptions of the country and its people.
The BoF Podcast: McKinsey’s Kevin Sneader on the China Opportunity
As the fashion industry turns its attention to China's burgeoning consumer market, Hong Kong-based Kevin Sneader challenges one-dimensional conceptions of the country and its people.
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Luxury
Live Event Debrief: The State of Fashion 2019
Watch our members-only discussion to find out the key takeaways from The State of Fashion 2019 report.
Live Event Debrief: The State of Fashion 2019
Watch our members-only discussion to find out the key takeaways from The State of Fashion 2019 report.
China
As China Becomes the World’s Largest Fashion Market, Could Local Players Dominate?
Good news for China's local brands, five arrested in a fake botox bust, and Hangzhou eyes the New Retail throne. Read China Decoded to make sense of the market.
As China Becomes the World’s Largest Fashion Market, Could Local Players Dominate?
Good news for China's local brands, five arrested in a fake botox bust, and Hangzhou eyes the New Retail throne. Read China Decoded to make sense of the market.
Luxury
The State of Fashion 2019: An ‘Urgent Awakening’ for the Industry
BoF and McKinsey & Company's latest State of Fashion report forecasts a year of slowing growth, a paradigm shift between consumers and the fashion system, and a tipping point as Greater China overtakes the US as the world’s largest fashion market.
The State of Fashion 2019: An ‘Urgent Awakening’ for the Industry
BoF and McKinsey & Company's latest State of Fashion report forecasts a year of slowing growth, a paradigm shift between consumers and the fashion system, and a tipping point as Greater China overtakes the US as the world’s largest fashion market.
Workplace & Talent
Dame Ellen MacArthur on Building Momentum for Sustainability in Fashion
One of the world’s leading thinkers on the circular economy speaks to BoF about the growing momentum among fashion companies to commit to the principles of this restorative and regenerative movement.
Dame Ellen MacArthur on Building Momentum for Sustainability in Fashion
One of the world’s leading thinkers on the circular economy speaks to BoF about the growing momentum among fashion companies to commit to the principles of this restorative and regenerative movement.
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Technology
10 Trends That Will Define the Fashion Agenda in 2018
In the new year, new patterns will shape the global fashion industry, from the assertion of Asian players to a globalisation reboot, reveals BoF and McKinsey & Company's in-depth report, The State of Fashion 2018.
10 Trends That Will Define the Fashion Agenda in 2018
In the new year, new patterns will shape the global fashion industry, from the assertion of Asian players to a globalisation reboot, reveals BoF and McKinsey & Company's in-depth report, The State of Fashion 2018.
Financial Markets
Fashion in 2018 | 01. Predictably Unpredictable
In 2018, fashion executives will need to accept the fact that change and instability are fixed features of the current business climate, and to focus their efforts on those aspects of the business that they can control.
Fashion in 2018 | 01. Predictably Unpredictable
In 2018, fashion executives will need to accept the fact that change and instability are fixed features of the current business climate, and to focus their efforts on those aspects of the business that they can control.
News & Analysis
Fashion in 2018 | 02. Globalisation Reboot
Despite the rise of nationalism, isolationist rhetoric and reshoring, globalisation will not stall in 2018.
Fashion in 2018 | 02. Globalisation Reboot
Despite the rise of nationalism, isolationist rhetoric and reshoring, globalisation will not stall in 2018.
Technology
Online Giants Get Personal
Powered by artificial intelligence and big data, the world’s biggest e-commerce platforms can make an impersonal environment seem highly personal. Will fashion brands find working with these giants an increasingly persuasive proposition?
Online Giants Get Personal
Powered by artificial intelligence and big data, the world’s biggest e-commerce platforms can make an impersonal environment seem highly personal. Will fashion brands find working with these giants an increasingly persuasive proposition?
The News in Brief
Boohoo’s New Chairman Stirs Controversy as Broker Drops Coverage
The online clothing retailer, which rebranded as Debenhams Group last year, said Friday that Iain McDonald had taken over from Tim Morris with immediate effect in a move aimed at ‘rebuilding equity value.’
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
UK Retail Sales Bounce Back With 0.5% Gain in August
Warm weather and a brighter national mood helped lift spending on clothing and household goods despite rising energy bills.
EssilorLuxottica Gets Rare Sell Call Amid Stock Slump, AI Glasses Concerns
Shares in the eyewear giant, one of Europe's best-rated blue chips, have dropped 55 percent since November, while concerns are mounting over slowing growth and privacy issues for its AI glasses with Meta.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.