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China

Brands Rake in Millions as Alibaba’s Singles’ Day Enters Last Stretch

Alibaba said that nearly 400 brands, including Apple Inc and L’Oréal SA, have raked in more than $15 million in sales each during its Singles Day extravaganza, as the toned-down event headed into its final hours on Thursday.

China

Brands Rake in Millions as Alibaba’s Singles’ Day Enters Last Stretch

Alibaba said that nearly 400 brands, including Apple Inc and L’Oréal SA, have raked in more than $15 million in sales each during its Singles Day extravaganza, as the toned-down event headed into its final hours on Thursday.

Technology

BoF LIVE: How to Leverage Livestreaming

A panel of experts discuss the keys to making sales through real-time video streaming, a trend expanding beyond China as new technologies spread around the world.

Technology

BoF LIVE: How to Leverage Livestreaming

A panel of experts discuss the keys to making sales through real-time video streaming, a trend expanding beyond China as new technologies spread around the world.

Technology

How to Leverage Livestreaming

In this exclusive online event for BoF Professional members, please join NTWRK’s Moksha Fitzgibbons and Mark Yuan of And Luxe in discussion with and BoF’s Zoe Suen, author of a recent case study on the topic, and Brian Baskin as they examine both the risks and rewards of livestreaming.

Technology

How to Leverage Livestreaming

In this exclusive online event for BoF Professional members, please join NTWRK’s Moksha Fitzgibbons and Mark Yuan of And Luxe in discussion with and BoF’s Zoe Suen, author of a recent case study on the topic, and Brian Baskin as they examine both the risks and rewards of livestreaming.

Marketing

Why Telfar Is Launching a Television Channel

The designer will release new products via a 24-hour television channel in a bid to beat the bots and build on an already flourishing fan community.

Marketing

Why Telfar Is Launching a Television Channel

The designer will release new products via a 24-hour television channel in a bid to beat the bots and build on an already flourishing fan community.

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News & Analysis

Instagram Debuts New ‘Live Rooms’ Feature

The tool allows users to broadcast live with up to three other people, more than the previous two-person Instagram Live limit.

News & Analysis

Instagram Debuts New ‘Live Rooms’ Feature

The tool allows users to broadcast live with up to three other people, more than the previous two-person Instagram Live limit.

China

Europe Is Alibaba’s Next Target for Livestreaming Growth

European consumers are more interested than ever in livestreaming commerce and “shoppertainment” in the wake of the Covid-19 pandemic, according to a new study released by Alibaba’s global online marketplace, AliExpress, and market research firm, Forrester.

China

Europe Is Alibaba’s Next Target for Livestreaming Growth

European consumers are more interested than ever in livestreaming commerce and “shoppertainment” in the wake of the Covid-19 pandemic, according to a new study released by Alibaba’s global online marketplace, AliExpress, and market research firm, Forrester.

China

Searching for the Next TikTok

Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?

China

Searching for the Next TikTok

Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?

China

Beauty Brands See 2020 Sales Grow at Alibaba’s ‘New Retail’ Department Stores

According to data recently-released by Alibaba-owned department store chain, Intime, global beauty brands La Mer, Lancôme and Estée Lauder, each surpassed 100 million yuan ($15.5 million ) in 2020 sales through its over-the-counter and “ship-from-counter” sales online, Alizila, Alibaba’s online news hub, has reported.

China

Beauty Brands See 2020 Sales Grow at Alibaba’s ‘New Retail’ Department Stores

According to data recently-released by Alibaba-owned department store chain, Intime, global beauty brands La Mer, Lancôme and Estée Lauder, each surpassed 100 million yuan ($15.5 million ) in 2020 sales through its over-the-counter and “ship-from-counter” sales online, Alizila, Alibaba’s online news hub, has reported.

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Technology

TikTok Plans Aggressive US E-Commerce Expansion

TikTok will soon roll out e-commerce in the US market, pitting the app, owned by Chinese tech giant ByteDance, head-to-head with Facebook, according to a report in the Financial Times.

Technology

TikTok Plans Aggressive US E-Commerce Expansion

TikTok will soon roll out e-commerce in the US market, pitting the app, owned by Chinese tech giant ByteDance, head-to-head with Facebook, according to a report in the Financial Times.