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Direct-to-Consumer

Why DTC Accessories Maker Cuyana Is Going Upmarket

After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.

Direct-to-Consumer

Why DTC Accessories Maker Cuyana Is Going Upmarket

After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.


Luxury

The Row’s Margaux: A Birkin in the Making?

Designers Mary Kate and Ashley Olsen turned their hit bag into one of fashion’s most coveted items through scarcity, constant newness and a little bit of mystique.

Luxury

The Row’s Margaux: A Birkin in the Making?

Designers Mary Kate and Ashley Olsen turned their hit bag into one of fashion’s most coveted items through scarcity, constant newness and a little bit of mystique.


Luxury

Post Chloé, Gabriela Hearst Charts Her Own Path

After three years at the French luxury house, the designer is recommitting to her 8-year-old namesake label. In an interview with BoF, she revealed her ambitions to build the slow-and-steady, sustainable fashion brand of the future.

Luxury

Post Chloé, Gabriela Hearst Charts Her Own Path

After three years at the French luxury house, the designer is recommitting to her 8-year-old namesake label. In an interview with BoF, she revealed her ambitions to build the slow-and-steady, sustainable fashion brand of the future.


Luxury

Why Some Luxury Groups Are Doing Better Than Others

The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.

Luxury

Why Some Luxury Groups Are Doing Better Than Others

The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.


Luxury

Pharrell Williams: The Future of Luxury Is ‘Freedom’

With his first Louis Vuitton men’s show behind him, BoF 500 cover star Pharrell Williams shares his long-term vision for the future of Louis Vuitton, and luxury itself, with BoF’s Imran Amed.

Luxury

Pharrell Williams: The Future of Luxury Is ‘Freedom’

With his first Louis Vuitton men’s show behind him, BoF 500 cover star Pharrell Williams shares his long-term vision for the future of Louis Vuitton, and luxury itself, with BoF’s Imran Amed.


Luxury

Coach’s 10-Year Quest to Be More Than a Handbag Brand

Creative director Stuart Vevers, who is celebrating a decade with the brand, brought apparel to Coach and has quietly built it into a nearly $740 million a year business.

Luxury

Coach’s 10-Year Quest to Be More Than a Handbag Brand

Creative director Stuart Vevers, who is celebrating a decade with the brand, brought apparel to Coach and has quietly built it into a nearly $740 million a year business.


Luxury

The State of Luxury Resale

The secondary market for luxury goods holds significant promise, but there are several key challenges to overcome, writes Luca Solca.

Luxury

The State of Luxury Resale

The secondary market for luxury goods holds significant promise, but there are several key challenges to overcome, writes Luca Solca.


Luxury

Where Did Luxury’s Aspirational Shoppers Go?

After years of fuelling growth at luxury brands, the consumer segment group — which typically opts for entry-level accessories — pulled back sharply on spending in the first quarter of 2023. BoF unpacks what happened and what’s to come.

Luxury

Where Did Luxury’s Aspirational Shoppers Go?

After years of fuelling growth at luxury brands, the consumer segment group — which typically opts for entry-level accessories — pulled back sharply on spending in the first quarter of 2023. BoF unpacks what happened and what’s to come.


Sustainability

With Fur Finally Out of Fashion, Peta Sets Its Sights on Wool, Leather and Down

After four decades of emotionally-charged campaigns, Peta founder Ingrid Newkirk can all-but declare victory in the war on fur. Taking on more widely-used animal-based materials will be harder, however.

Sustainability

With Fur Finally Out of Fashion, Peta Sets Its Sights on Wool, Leather and Down

After four decades of emotionally-charged campaigns, Peta founder Ingrid Newkirk can all-but declare victory in the war on fur. Taking on more widely-used animal-based materials will be harder, however.


Retail

BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion

BoF’s data and analysis think tank, BoF Insights, reveals that Gen-Z consumers are getting comfortable with buying luxury dupes.

Retail

BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion

BoF’s data and analysis think tank, BoF Insights, reveals that Gen-Z consumers are getting comfortable with buying luxury dupes.