Puma Sales Slow Less Than Expected as Anta Partnership Advances
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.

As fashion’s interest in sports grows, brands are getting a crash course in the complicated world of sports sponsorships.

LVMH Fashion Group’s managing director Pierre-Emmanuel Angeloglou will add CEO of the Roman brand to his responsibilities, according to an internal announcement.

Companies like Hermès, Kering and LVMH say they have spent millions to ensure they are sourcing crocodile and snakeskin leathers responsibly. But critics say incidents like the recent smuggling conviction of designer Nancy Gonzalez show loopholes persist despite tightening controls.

Hermès’ elusive sales strategy is at the centre of a new legal challenge for the French luxury giant. BoF breaks down the practices under scrutiny and what the suit could mean for the fashion industry at large.

After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.

Designers Mary Kate and Ashley Olsen turned their hit bag into one of fashion’s most coveted items through scarcity, constant newness and a little bit of mystique.

After three years at the French luxury house, the designer is recommitting to her 8-year-old namesake label. In an interview with BoF, she revealed her ambitions to build the slow-and-steady, sustainable fashion brand of the future.

The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.

With his first Louis Vuitton men’s show behind him, BoF 500 cover star Pharrell Williams shares his long-term vision for the future of Louis Vuitton, and luxury itself, with BoF’s Imran Amed.

Creative director Stuart Vevers, who is celebrating a decade with the brand, brought apparel to Coach and has quietly built it into a nearly $740 million a year business.

The secondary market for luxury goods holds significant promise, but there are several key challenges to overcome, writes Luca Solca.

After years of fuelling growth at luxury brands, the consumer segment group — which typically opts for entry-level accessories — pulled back sharply on spending in the first quarter of 2023. BoF unpacks what happened and what’s to come.
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.
The Tata Group-owned business beat expectations, shoring up confidence in its fashion business after a period of sluggish performance.
Chasity Monroe has been appointed as the label’s chief executive as it undergoes a wider brand refresh.
The Korean firm and Medicube owner reported third quarter revenue growth of over 100 percent, mostly attributed to the expansion of its skincare range into new markets, channels and product categories.
Celebrity-makeup artist Ash K. Holm will join the “smart” mirror brand for a year-long partnership focusing on guidance and education.
Revenue growth outpaced the previous quarter in the Korean conglomerate’s domestic market, but slowed internationally.
Current president Debi Chirichella will be Hearst Magazine’s next chair.
Eli Lilly & Co. raised its full-year sales forecast as demand for its blockbuster obesity and diabetes drugs continues to surge, giving the drugmaker more momentum as it expands into pills and develops even more powerful weight-loss treatments.