Skip to main content

leadership

Sports

How Adidas Engineered Its Big Comeback

Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.

Sports

How Adidas Engineered Its Big Comeback

Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.


Media

Dazed Media Names New Executive Director

Dan Fitzgerald will lead the company’s commercial partnerships across its digital and print publications.

Media

Dazed Media Names New Executive Director

Dan Fitzgerald will lead the company’s commercial partnerships across its digital and print publications.


Luxury

The Debrief | Luxury Fashion’s Designer Diversity Problem

BoF senior correspondent Sheena Butler-Young and luxury editor Robert Williams dive into the ongoing struggle for diversity in fashion’s top creative roles.

Luxury

The Debrief | Luxury Fashion’s Designer Diversity Problem

BoF senior correspondent Sheena Butler-Young and luxury editor Robert Williams dive into the ongoing struggle for diversity in fashion’s top creative roles.


Luxury

Burberry’s New CEO Pledges He Won’t Take Brand Down Market

Joshua Schulman has pledged to maintain the brand’s elevated positioning while improving price balance, countering speculation that he might steer the iconic British label down market.

Luxury

Burberry’s New CEO Pledges He Won’t Take Brand Down Market

Joshua Schulman has pledged to maintain the brand’s elevated positioning while improving price balance, countering speculation that he might steer the iconic British label down market.


Media

i-D Magazine Appoints Thom Bettridge Editor in Chief

The iconic British title owned by Karlie Kloss is set to resume print on a bi-annual cadence under Bettridge, formerly creative vice president of Ssense.

Media

i-D Magazine Appoints Thom Bettridge Editor in Chief

The iconic British title owned by Karlie Kloss is set to resume print on a bi-annual cadence under Bettridge, formerly creative vice president of Ssense.


Beauty

Why Beauty Brands Keep Getting Accused of Causing Hair Loss — and What They Can Do About It

Mielle Organics is the latest company to face viral claims its products cause hair loss and scalp injury. How it navigates the next few weeks will determine whether this is a short-term setback or a serious threat to its long-term viability.

Beauty

Why Beauty Brands Keep Getting Accused of Causing Hair Loss — and What They Can Do About It

Mielle Organics is the latest company to face viral claims its products cause hair loss and scalp injury. How it navigates the next few weeks will determine whether this is a short-term setback or a serious threat to its long-term viability.


Partner Content

Scotch & Soda’s Next Chapter

Scotch & Soda is relaunching with a new strategic focus, backed by new owners Bluestar Alliance. BoF learns more.

Partner Content

Scotch & Soda’s Next Chapter

Scotch & Soda is relaunching with a new strategic focus, backed by new owners Bluestar Alliance. BoF learns more.


Beauty

Chanel Appoints Simona Cattaneo as Fragrance and Beauty President

Cattaneo, who was previously general manager at Tod’s, will replace Anne Kirby, whose retirement was confirmed in July 2024.

Beauty

Chanel Appoints Simona Cattaneo as Fragrance and Beauty President

Cattaneo, who was previously general manager at Tod’s, will replace Anne Kirby, whose retirement was confirmed in July 2024.


Fashion Week

At New York Fashion Week, Sergio Hudson Means Business

Now in his eighth year, Hudson is evermore calculated — testing the waters with menswear and leaning into versatile, wearable looks as he aims to grow his brand.

Fashion Week

At New York Fashion Week, Sergio Hudson Means Business

Now in his eighth year, Hudson is evermore calculated — testing the waters with menswear and leaning into versatile, wearable looks as he aims to grow his brand.


Luxury

Fear of God Hires Ex-Jacquemus CEO Bastien Daguzan

Daguzan is tasked with growing the brand's awareness, expanding its international distribution channels and reconfiguring e-commerce for global customers.

Luxury

Fear of God Hires Ex-Jacquemus CEO Bastien Daguzan

Daguzan is tasked with growing the brand's awareness, expanding its international distribution channels and reconfiguring e-commerce for global customers.


Luxury

Chow Tai Fook Jewellery Group Hires Gabriela Ferreira to Lead Global Push

Ferreira, who leads the Southeast Asia business for LVMH-owned Loewe, has been appointed the Hong Kong-based jeweller’s general manager, international.

Luxury

Chow Tai Fook Jewellery Group Hires Gabriela Ferreira to Lead Global Push

Ferreira, who leads the Southeast Asia business for LVMH-owned Loewe, has been appointed the Hong Kong-based jeweller’s general manager, international.


Luxury

Burberry Names New Chief Marketing Officer, Americas President

The British brand is bringing on a CMO from Gucci, Jonathan Kiman, as well as a commercial veteran from OTB and Coach.

Luxury

Burberry Names New Chief Marketing Officer, Americas President

The British brand is bringing on a CMO from Gucci, Jonathan Kiman, as well as a commercial veteran from OTB and Coach.