British Fashion Council to Boost UK Fashion Beyond London
The new national initiative, Fashion Britain, aims to increase growth, innovation and participation in the industry across key cities.
innovation
Sustainability
Exclusive: Former Circ Executive Luke Henning Named Bio-Based Fur Startup BioFluff’s Interim CEO
Henning is stepping in to lead the next-gen materials business as it looks to raise $2.5million to fund commercial expansion.
Exclusive: Former Circ Executive Luke Henning Named Bio-Based Fur Startup BioFluff’s Interim CEO
Henning is stepping in to lead the next-gen materials business as it looks to raise $2.5million to fund commercial expansion.
Partner Content
How Frey Group Is Capturing the European Outlet Shopping Opportunity
As consumers across income levels embrace value-driven shopping, the off-price category continues to grow. BoF sits down with Antoine Frey, chairman and CEO of Frey Group — the new owner of Europe’s fourth-largest outlet operator ROS Retail Outlet Shopping — to discuss the outlet market opportunity and positioning itself at the forefront of this shift.
How Frey Group Is Capturing the European Outlet Shopping Opportunity
As consumers across income levels embrace value-driven shopping, the off-price category continues to grow. BoF sits down with Antoine Frey, chairman and CEO of Frey Group — the new owner of Europe’s fourth-largest outlet operator ROS Retail Outlet Shopping — to discuss the outlet market opportunity and positioning itself at the forefront of this shift.
Beauty
The Case for Lab-Grown Hair Extensions
Following a flurry of headlines alleging that synthetic hair extensions contain harmful chemicals, British company Ruka is launching a lab-made option using a complex formulation process, which it says is a safer alternative. Marketing and scaling its business could be just as complex.
The Case for Lab-Grown Hair Extensions
Following a flurry of headlines alleging that synthetic hair extensions contain harmful chemicals, British company Ruka is launching a lab-made option using a complex formulation process, which it says is a safer alternative. Marketing and scaling its business could be just as complex.
Partner Content
Elevating Physical Retail Strategies to Engage Brand Communities
Partnering with GGP, BoF explores how brands are reinvesting in retail to effectively communicate value to consumers and drive growth. In the third edition of this four-part series, BoF outlines key strategies for success — from training and empowering staff to creating meaningful, personalised in-store experiences and a sense of community.
Elevating Physical Retail Strategies to Engage Brand Communities
Partnering with GGP, BoF explores how brands are reinvesting in retail to effectively communicate value to consumers and drive growth. In the third edition of this four-part series, BoF outlines key strategies for success — from training and empowering staff to creating meaningful, personalised in-store experiences and a sense of community.
Technology
Hands On With the Most High-Tech Meta Ray-Ban Glasses Yet
The breakout eyewear’s next release comes with an internal display digitally overlaid on the wearer’s field of view that lets users read texts, watch video and get turn-by-turn navigation.
Hands On With the Most High-Tech Meta Ray-Ban Glasses Yet
The breakout eyewear’s next release comes with an internal display digitally overlaid on the wearer’s field of view that lets users read texts, watch video and get turn-by-turn navigation.
Technology
Ralph Lauren Launches AI Styling Bot, ‘Ask Ralph’
The new shopping experience, launching in the brand’s app to US users, will not only recommend products but offer guidance on how to style them into Ralph Lauren-approved outfits.
Ralph Lauren Launches AI Styling Bot, ‘Ask Ralph’
The new shopping experience, launching in the brand’s app to US users, will not only recommend products but offer guidance on how to style them into Ralph Lauren-approved outfits.
Beauty
‘GEO’ Is Beauty’s New ‘SEO’
As influencers and consumers turn to the ‘ChatGPT glow-up’ trend for AI-generated beauty advice, brands are rushing to generative engine optimisation in hopes of upping their chances of being recommended.
‘GEO’ Is Beauty’s New ‘SEO’
As influencers and consumers turn to the ‘ChatGPT glow-up’ trend for AI-generated beauty advice, brands are rushing to generative engine optimisation in hopes of upping their chances of being recommended.
Technology
H&M Releases First Images With AI Digital Twins
The company debuted the images on Instagram on Wednesday, in a post that explained its approach to AI imagery.
H&M Releases First Images With AI Digital Twins
The company debuted the images on Instagram on Wednesday, in a post that explained its approach to AI imagery.
Technology
How Investors Fell Back in Love With Fashion Tech
With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.
How Investors Fell Back in Love With Fashion Tech
With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.
Beauty
Why Hair Tools Still Haven’t Won Over Textured Hair Consumers
Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers. But many are still falling short.
Why Hair Tools Still Haven’t Won Over Textured Hair Consumers
Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers. But many are still falling short.
Retail
Explainer: How Retailers Can Fight a New Wave of Cyberattacks
A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.
Explainer: How Retailers Can Fight a New Wave of Cyberattacks
A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.
Direct-to-Consumer
Warby Parker to Launch Smart Glasses With Google
The eyewear maker will also receive an investment from the tech giant of up to $150 million as part of the collaboration, which is set to debut after 2025.
Warby Parker to Launch Smart Glasses With Google
The eyewear maker will also receive an investment from the tech giant of up to $150 million as part of the collaboration, which is set to debut after 2025.
The News in Brief
Hermès’ Chief Watches China’s Pork Prices to Gauge Luxury Demand
When it comes to gauging the possibility of a sales rebound for his luxury group in China, Hermès executive chairman Axel Dumas turns to an unusual metric.
Hermès Sales Climb, Boosted by US
Hermès second quarter sales rose 7 percent, lifted by a recovery in tourism in Europe and strong demand in the US.
Shein Discloses FTC Probe in US, Warns of Significant Payments
According to documents the ultra-fast-fashion company filed in connection with its planned Hong Kong IPO, Shein is cooperating with the investigation and could face significant fines.
Frasers Group Takes a Position in Burberry
The billionaire Mike Ashley’s investment arm disclosed Tuesday it holds an interest worth a potential 4.2 percent of the voting rights in Burberry.
EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
Whoop Names Kyle Leahy Chief Commercial Officer
Leahy joins the wearables brand from Glossier, where she was chief executive for three years.
Chinese Jeweller Laopu Gold’s Shares Drop on Growth Outlook
The jeweller lost $2.1 billion in market value after forecasting first-half 2026 revenue growth of up to 66 percent, a sharp slowdown from last year that unsettled investors in one of China’s most viral consumer brands.