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Beauty

The Fight For Beauty’s Top Talent

With luxury names like LVMH and Kering revving up their beauty businesses, pure play competitors need to safeguard their most prized possessions: their people.

Beauty

The Fight For Beauty’s Top Talent

With luxury names like LVMH and Kering revving up their beauty businesses, pure play competitors need to safeguard their most prized possessions: their people.


Beauty

Why Kim Kardashian and Coty Could Be Parting Ways

While the beauty conglomerate is in the midst of restructuring its global business, one of its most famous celebrity founders is said to be taking her brand back.

Beauty

Why Kim Kardashian and Coty Could Be Parting Ways

While the beauty conglomerate is in the midst of restructuring its global business, one of its most famous celebrity founders is said to be taking her brand back.


Beauty

Why So Many Barbie Beauty Collabs Are Falling Flat

The summer movie’s influence on fashion is undeniable, but most collaborations and product pushes in makeup, skin care and hair care are falling flat.

Beauty

Why So Many Barbie Beauty Collabs Are Falling Flat

The summer movie’s influence on fashion is undeniable, but most collaborations and product pushes in makeup, skin care and hair care are falling flat.


Partner Content

How Beauty Barrage’s Specialist Staff Drive In-Store Sales

Beauty Barrage founder and CEO Sonia Summers shares how the turn-key service, supplying brands with brand ambassadors, educators and event specialists, alleviates challenges around retail staff training and retention to allow beauty brands and retailers to focus on growth and revenue.

Partner Content

How Beauty Barrage’s Specialist Staff Drive In-Store Sales

Beauty Barrage founder and CEO Sonia Summers shares how the turn-key service, supplying brands with brand ambassadors, educators and event specialists, alleviates challenges around retail staff training and retention to allow beauty brands and retailers to focus on growth and revenue.


Beauty

Mass Brands Are the Next Wave of Beauty M&A

Lines found in Target, CVS and Walmart have found success with stylish packaging and ingredient-forward storytelling at a low price point. That makes them hot commodities for would-be acquirers.

Beauty

Mass Brands Are the Next Wave of Beauty M&A

Lines found in Target, CVS and Walmart have found success with stylish packaging and ingredient-forward storytelling at a low price point. That makes them hot commodities for would-be acquirers.


Beauty

The Return of Perms

The centuries-old hairstyle that reached its peak in the 70s is now embraced by a new audience: Gen Z. Thanks to TikTok, K-pop and innovation within the category, the perm is getting a long overdue lift.

Beauty

The Return of Perms

The centuries-old hairstyle that reached its peak in the 70s is now embraced by a new audience: Gen Z. Thanks to TikTok, K-pop and innovation within the category, the perm is getting a long overdue lift.


Marketing

How Brands Make Community More Than a Buzzword

A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.

Marketing

How Brands Make Community More Than a Buzzword

A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.


Beauty

Beauty TikTok’s Latest Obsessions: From Hair Care to Spider-Man

The social media platform’s fascination with Marvel, curly hair routines and Danessa Myrick continues.

Beauty

Beauty TikTok’s Latest Obsessions: From Hair Care to Spider-Man

The social media platform’s fascination with Marvel, curly hair routines and Danessa Myrick continues.


Partner Content

Unilever Prestige’s CEO on Unlocking Growth in Beauty

At the inaugural The Business of Beauty Global Forum in Napa Valley, BoF sat down with Unilever Prestige CEO Vasiliki Petrou to discover why she believes new media channels, more immersive content and a laser focus on customer experience are critical to unlocking future growth in the beauty industry.

Partner Content

Unilever Prestige’s CEO on Unlocking Growth in Beauty

At the inaugural The Business of Beauty Global Forum in Napa Valley, BoF sat down with Unilever Prestige CEO Vasiliki Petrou to discover why she believes new media channels, more immersive content and a laser focus on customer experience are critical to unlocking future growth in the beauty industry.


Sports

Why Athletes Are Beauty’s Real MVPs

Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.

Sports

Why Athletes Are Beauty’s Real MVPs

Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.


Beauty

Why Is It So Hard for the Beauty Industry to Get Wellness Right?

The segment is meant to be beauty’s next holy grail, but nailing the experience hasn’t been easy.

Beauty

Why Is It So Hard for the Beauty Industry to Get Wellness Right?

The segment is meant to be beauty’s next holy grail, but nailing the experience hasn’t been easy.


Beauty

Guerlain Launches Hair Care Range

It comes as the brand sees consumers investing more in hair products and scalp maintenance, said Cecile Koenig, Guerlain’s director of international skin care marketing.

Beauty

Guerlain Launches Hair Care Range

It comes as the brand sees consumers investing more in hair products and scalp maintenance, said Cecile Koenig, Guerlain’s director of international skin care marketing.