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Beauty

Why It’s So Hard for Fashion Retailers to Succeed in Beauty

It’s hard to break into beauty, on or offline, even if you’re owned by Amazon. As retailers from Trader Joe’s to Moda try to establish dominance in a category with endless points of distribution, it takes more than just populating your site or shelves with bottles and tubes of skin care to get shoppers to see you as a viable seller of beauty. It takes authority, and usually, exclusive focus (Sephora and Ulta Beauty aren’t trying to sell fashion, after all).

Beauty

Why It’s So Hard for Fashion Retailers to Succeed in Beauty

It’s hard to break into beauty, on or offline, even if you’re owned by Amazon. As retailers from Trader Joe’s to Moda try to establish dominance in a category with endless points of distribution, it takes more than just populating your site or shelves with bottles and tubes of skin care to get shoppers to see you as a viable seller of beauty. It takes authority, and usually, exclusive focus (Sephora and Ulta Beauty aren’t trying to sell fashion, after all).


Beauty

Why Beauty Is the New ‘It-Bag’ for Luxury E-Commerce

Moda Operandi is launching beauty, the third luxury fashion site to enter the category in under a year.

Beauty

Why Beauty Is the New ‘It-Bag’ for Luxury E-Commerce

Moda Operandi is launching beauty, the third luxury fashion site to enter the category in under a year.


Beauty

How Beauty Brands Are Preparing for 2023

As companies plan for another turbulent year, they are emphasising value, taking bigger retail bets and remaining optimistic.

Beauty

How Beauty Brands Are Preparing for 2023

As companies plan for another turbulent year, they are emphasising value, taking bigger retail bets and remaining optimistic.


Beauty

The Best of BoF: Beauty’s Year of Change

In 2022, the rules of beauty changed. Neon yellow replaced millennial pink, TikTok became the social marker of success, and omnichannel became the only path for survival. Explore BoF’s in-depth features and analysis on these topics and other year-defining trends like colour cosmetics’ comeback and the rise of celebrity brands.

Beauty

The Best of BoF: Beauty’s Year of Change

In 2022, the rules of beauty changed. Neon yellow replaced millennial pink, TikTok became the social marker of success, and omnichannel became the only path for survival. Explore BoF’s in-depth features and analysis on these topics and other year-defining trends like colour cosmetics’ comeback and the rise of celebrity brands.


Beauty

The Stockholm Fragrance Start-Up Smart Money Is Betting On

Haisam Mohammed, a son of Eritrean refugees, has turned the aromas wafting through the stairwells of Sweden’s high-rises into a perfume business now backed by Frame co-founder Erik Torstensson.

Beauty

The Stockholm Fragrance Start-Up Smart Money Is Betting On

Haisam Mohammed, a son of Eritrean refugees, has turned the aromas wafting through the stairwells of Sweden’s high-rises into a perfume business now backed by Frame co-founder Erik Torstensson.


Beauty

Fragrance Industry Is a Luxury Standout as Demand Keeps Roaring

Global sales of high-end fragrances began to pick up during the pandemic and have been gathering steam during the past year.

Beauty

Fragrance Industry Is a Luxury Standout as Demand Keeps Roaring

Global sales of high-end fragrances began to pick up during the pandemic and have been gathering steam during the past year.


Partner Content

How Experiential Retail Tactics Are Evolving and the Power of Scent

Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori and La Double J to discover how experiential retail is evolving and the growing significance of scent and sensory marketing.

Partner Content

How Experiential Retail Tactics Are Evolving and the Power of Scent

Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori and La Double J to discover how experiential retail is evolving and the growing significance of scent and sensory marketing.


Beauty

How Candles Explain What’s Happening in the Beauty Industry

As the candle category has boomed, the product now matters just as much as the branding around it — a sentiment reflected across beauty.

Beauty

How Candles Explain What’s Happening in the Beauty Industry

As the candle category has boomed, the product now matters just as much as the branding around it — a sentiment reflected across beauty.


Beauty

Coty Beats Quarterly Revenue Estimates as Beauty Demand Sits Pretty

Coty Inc on Tuesday beat Wall Street estimates for quarterly revenue as higher prices and sturdy demand for its fragrances and cosmetics helped soften the hit from a strong US dollar and the company’s exit from Russia.

Beauty

Coty Beats Quarterly Revenue Estimates as Beauty Demand Sits Pretty

Coty Inc on Tuesday beat Wall Street estimates for quarterly revenue as higher prices and sturdy demand for its fragrances and cosmetics helped soften the hit from a strong US dollar and the company’s exit from Russia.


Beauty

Estée Lauder Falls After Slashing Outlook on China Weakness

Estée Lauder sees net sales decreasing between 6 percent to 8 percent in the current fiscal year versus the year-ago period.

Beauty

Estée Lauder Falls After Slashing Outlook on China Weakness

Estée Lauder sees net sales decreasing between 6 percent to 8 percent in the current fiscal year versus the year-ago period.


Beauty

Case Study | How to Build an Independent Beauty Brand

From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.

Beauty

Case Study | How to Build an Independent Beauty Brand

From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.


Beauty

Spanish Retailer DIA Considers Sale of Clarel Perfume Stores

DIA last month agreed to sell 235 stores to French privately-owned retailer Auchan for an undisclosed amount.

Beauty

Spanish Retailer DIA Considers Sale of Clarel Perfume Stores

DIA last month agreed to sell 235 stores to French privately-owned retailer Auchan for an undisclosed amount.