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Sports

Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals

Nike’s upcoming launch with WNBA star A’ja Wilson is the latest in a wave of sponsorship and endorsement deals capitalising on the growing popularity of the sport.

Sports

Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals

Nike’s upcoming launch with WNBA star A’ja Wilson is the latest in a wave of sponsorship and endorsement deals capitalising on the growing popularity of the sport.


Retail

Adidas Prepares for Samba Slump

As the German sportswear giant taps surging demand for its Samba and Gazelle sneakers, it’s also taking steps to spread its bets ahead of peak interest.

Retail

Adidas Prepares for Samba Slump

As the German sportswear giant taps surging demand for its Samba and Gazelle sneakers, it’s also taking steps to spread its bets ahead of peak interest.


Retail

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.

Retail

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.


Retail

Nike Pins Hopes on Olympics to Win Back Market Share

The brand is hoping that Olympians breaking records in Nike gear could help push more shoppers to the label, which has seen slowed sales growth.

Retail

Nike Pins Hopes on Olympics to Win Back Market Share

The brand is hoping that Olympians breaking records in Nike gear could help push more shoppers to the label, which has seen slowed sales growth.


Sports

The Best Athletic Shoes for Women Were Designed for Men. Until Now.

Fast-growing start-ups like Hettas, Saysh and Moolah Kicks created sneakers designed specifically for active women. The sportswear giants are watching closely.

Sports

The Best Athletic Shoes for Women Were Designed for Men. Until Now.

Fast-growing start-ups like Hettas, Saysh and Moolah Kicks created sneakers designed specifically for active women. The sportswear giants are watching closely.


Retail

Allbirds Names New CEO as Sales Slide Continues

The company announced the news as it reported a drop in sales and increased losses for 2023.

Retail

Allbirds Names New CEO as Sales Slide Continues

The company announced the news as it reported a drop in sales and increased losses for 2023.


Retail

Adidas Is Dropping a New Batch of Controversial Yeezy Shoes on Digital Channels

In several phases over the coming weeks, Adidas will make a range of products initially released in 2022 available around the world.

Retail

Adidas Is Dropping a New Batch of Controversial Yeezy Shoes on Digital Channels

In several phases over the coming weeks, Adidas will make a range of products initially released in 2022 available around the world.


Retail

Nike to Lay Off 2% of Workforce

The sports giant said it would redirect resources to reignite growth in its top categories.

Retail

Nike to Lay Off 2% of Workforce

The sports giant said it would redirect resources to reignite growth in its top categories.


Sports

The Sneaker Resale Market Is Broken

Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.

Sports

The Sneaker Resale Market Is Broken

Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.


E-Commerce

Kering Is Pulling Its Brands From Farfetch

As a workaround, the embattled marketplace is considering providing “complete anonymity” to third-party retailers in exchange for sourcing certain luxury brands, according to internal documents reviewed by BoF.

E-Commerce

Kering Is Pulling Its Brands From Farfetch

As a workaround, the embattled marketplace is considering providing “complete anonymity” to third-party retailers in exchange for sourcing certain luxury brands, according to internal documents reviewed by BoF.


Retail

Amer Sports Discounts IPO as Investors Fret About Its Reliance on China

Amer Sports raised $1.37 billion in a discounted U.S. initial public offering (IPO) on Wednesday, after investors expressed concerns about its growing reliance on China for its revenue.

Retail

Amer Sports Discounts IPO as Investors Fret About Its Reliance on China

Amer Sports raised $1.37 billion in a discounted U.S. initial public offering (IPO) on Wednesday, after investors expressed concerns about its growing reliance on China for its revenue.


Technology

Bots Aren’t to Blame for Everything

There’s a reason aside from technological competition that shoppers can’t always get the sneakers or other products they want during drops. Brands want it that way.

Technology

Bots Aren’t to Blame for Everything

There’s a reason aside from technological competition that shoppers can’t always get the sneakers or other products they want during drops. Brands want it that way.