L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
End of the Decade
Latest News & Analysis
Financial Markets
Deals of the Decade
BoF identifies the 10 most transformative partnerships of the past 10 years.
Deals of the Decade
BoF identifies the 10 most transformative partnerships of the past 10 years.
China
This Decade in China: Part Two
BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.
This Decade in China: Part Two
BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.
Retail
How 'Direct-to-Consumer' Blew Up Retail
As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.
How 'Direct-to-Consumer' Blew Up Retail
As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.
Retail
The Brands That Teens Built
The rise of social media and e-commerce coupled with the so-called retail apocalypse has changed the landscape of teen retailers.
The Brands That Teens Built
The rise of social media and e-commerce coupled with the so-called retail apocalypse has changed the landscape of teen retailers.
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News & Analysis
Was #MeToo Just a Trend for Fashion?
Reactions to public claims of sexual misconduct within fashion have shifted dramatically over the past decade, but critics question how much the industry has really changed. As part of our series reflecting on the 2010s, BoF takes stock.
Was #MeToo Just a Trend for Fashion?
Reactions to public claims of sexual misconduct within fashion have shifted dramatically over the past decade, but critics question how much the industry has really changed. As part of our series reflecting on the 2010s, BoF takes stock.
Media
Op-Ed | The End of Fashion Establishment Gatekeepers
A top tier of editors, photographers, stylists and buyers once decided which designers and which trends would dictate a season. But that validation no longer carries the same weight with customers.
Op-Ed | The End of Fashion Establishment Gatekeepers
A top tier of editors, photographers, stylists and buyers once decided which designers and which trends would dictate a season. But that validation no longer carries the same weight with customers.
Media
The Polarisation of Fashion Media
In the 2010s, the publications covering fashion — regardless of whether they were chasing clicks or subscriptions — found that success wasn't so straightforward anymore.
The Polarisation of Fashion Media
In the 2010s, the publications covering fashion — regardless of whether they were chasing clicks or subscriptions — found that success wasn't so straightforward anymore.
Media
Op-Ed | Why I Chose Journalism Over Influencing
As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.
Op-Ed | Why I Chose Journalism Over Influencing
As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.
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China
This Decade in China: Part One
BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.
This Decade in China: Part One
BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.
Luxury
The Decade When Streetwear Rewrote the Rules of Luxury
As we head into 2020, streetwear's influence on the way fashion is bought and sold — not to mention the culture at large — remains strong, argues David Fischer, founder and CEO of Highsnobiety.
The Decade When Streetwear Rewrote the Rules of Luxury
As we head into 2020, streetwear's influence on the way fashion is bought and sold — not to mention the culture at large — remains strong, argues David Fischer, founder and CEO of Highsnobiety.
Marketing
When the Culture Wars Came to Fashion
Brands are being held directly accountable for their actions to a degree that would have been unthinkable even a decade ago.
When the Culture Wars Came to Fashion
Brands are being held directly accountable for their actions to a degree that would have been unthinkable even a decade ago.
Retail
Battling the Retail Apocalypse: What Worked and What Didn't
The last decade was the most transformative for retail since the rise of big-box stores in the 1980s. To drive traffic and better engage consumers, companies have tried out a number of different tactics. What were gimmicks and what stuck?
Battling the Retail Apocalypse: What Worked and What Didn't
The last decade was the most transformative for retail since the rise of big-box stores in the 1980s. To drive traffic and better engage consumers, companies have tried out a number of different tactics. What were gimmicks and what stuck?
The News in Brief
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.
Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.
Top Africa Clothes Retailer Pepkor Sinks on Earnings Outlook
Shares in the South African discount clothing retailer fell the most in more than three years, as an expansion into banking weighed on profit forecasts.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.
Kevin.Murphy Appoints New CEO
The Australian hair care brand has named Elisa Fischer its new global chief executive as it looks to push deeper into international markets.