Shein Discloses FTC Probe in US, Warns of Significant Payments
According to documents the ultra-fast-fashion company filed in connection with its planned Hong Kong IPO, Shein is cooperating with the investigation and could face significant fines.
e-commerce
Retail
Temu Plots Aggressive US Comeback With 60% Price Cuts
Following tariff changes and a dip in sales, the e-commerce platform is re-entering the US market with significant price cuts and increased advertising to compete with Shein.
Temu Plots Aggressive US Comeback With 60% Price Cuts
Following tariff changes and a dip in sales, the e-commerce platform is re-entering the US market with significant price cuts and increased advertising to compete with Shein.
Retail
France Fines Shein $176 Million Over Tracking Cookies
A French commission fined the online retailer for placing some cookies on users’ computers even after they opted out, a decision Shein contested and plans to appeal.
France Fines Shein $176 Million Over Tracking Cookies
A French commission fined the online retailer for placing some cookies on users’ computers even after they opted out, a decision Shein contested and plans to appeal.
Retail
Shein Opens Investigation After Shirt Listing Displayed Image Resembling Luigi Mangione
The fast-fashion company removed an image on its website that appeared to show Mangione in a white shirt reportedly priced just under $10.
Shein Opens Investigation After Shirt Listing Displayed Image Resembling Luigi Mangione
The fast-fashion company removed an image on its website that appeared to show Mangione in a white shirt reportedly priced just under $10.
Global Markets
Meesho: India’s Bargain Fashion Behemoth
The country’s third-largest e-commerce player is set to go public this year after bringing order to the unorganised retail sector and connecting micro fashion enterprises to small-town shoppers nationwide.
Meesho: India’s Bargain Fashion Behemoth
The country’s third-largest e-commerce player is set to go public this year after bringing order to the unorganised retail sector and connecting micro fashion enterprises to small-town shoppers nationwide.
Beauty
Olaplex Acquires Biotech Firm Purvala
In its first-ever acquisition, the hair care brand has purchased a biotechnology laboratory founded by an MIT professor to further its research and development capabilities.
Olaplex Acquires Biotech Firm Purvala
In its first-ever acquisition, the hair care brand has purchased a biotechnology laboratory founded by an MIT professor to further its research and development capabilities.
Beauty
Beauty Forum Makeup Alley To Shut Down After 26 Years
The online repository of product reviews, which launched in 1999, announced on Sunday that it would close down on Sept. 27.
Beauty Forum Makeup Alley To Shut Down After 26 Years
The online repository of product reviews, which launched in 1999, announced on Sunday that it would close down on Sept. 27.
Retail
LuisaViaRoma Files for Court Protection Amid Deepening Financial Strain
The Florence-based luxury retailer, facing unpaid bills and a steep sales decline, seeks a 120-day reprieve under Italian insolvency law as it restructures operations and scales back expansion.
LuisaViaRoma Files for Court Protection Amid Deepening Financial Strain
The Florence-based luxury retailer, facing unpaid bills and a steep sales decline, seeks a 120-day reprieve under Italian insolvency law as it restructures operations and scales back expansion.
Retail
How Tuckernuck Went From Fashion Outsider to E-Commerce Darling
Three friends with no fashion background built a $100 million retail business in Washington, DC by doing what Farfetch and Matches Fashion couldn’t: defining their customer and sticking to their preppy aesthetic.
How Tuckernuck Went From Fashion Outsider to E-Commerce Darling
Three friends with no fashion background built a $100 million retail business in Washington, DC by doing what Farfetch and Matches Fashion couldn’t: defining their customer and sticking to their preppy aesthetic.
Beauty
Il Makiage Owner Oddity to Launch New Brand, Lifts Full-Year Outlook
The US company’s net revenue grew 25% in the second quarter 2025 as it gears up to launch a new dermatological skin and body brand in the fall.
Il Makiage Owner Oddity to Launch New Brand, Lifts Full-Year Outlook
The US company’s net revenue grew 25% in the second quarter 2025 as it gears up to launch a new dermatological skin and body brand in the fall.
Beauty
Walmart’s Vision of Beauty for Everyone
With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.
Walmart’s Vision of Beauty for Everyone
With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.
Partner Content
How Swap Is Streamlining Brand Operations Through Unified Commerce
As tariff shifts and geopolitical tensions complicate international trade, Swap — an e-commerce operating system that centralises cross-border operations — is emerging as a strategic ally for DTC brands pursuing global expansion. BoF sits down with co-founder and CEO Sam Atkinson to learn about his vision for unified commerce.
How Swap Is Streamlining Brand Operations Through Unified Commerce
As tariff shifts and geopolitical tensions complicate international trade, Swap — an e-commerce operating system that centralises cross-border operations — is emerging as a strategic ally for DTC brands pursuing global expansion. BoF sits down with co-founder and CEO Sam Atkinson to learn about his vision for unified commerce.
Beauty
Addiction Tokyo to Cease US Operations
The Japanese makeup brand announced plans to ‘wind down’ its US business amid tariff uncertainty and parent company Kosé Corporation’s lagging sales in North America.
Addiction Tokyo to Cease US Operations
The Japanese makeup brand announced plans to ‘wind down’ its US business amid tariff uncertainty and parent company Kosé Corporation’s lagging sales in North America.
The News in Brief
Frasers Group Takes a Position in Burberry
The billionaire Mike Ashley’s investment arm disclosed Tuesday it holds an interest worth a potential 4.2 percent of the voting rights in Burberry.
EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
Whoop Names Kyle Leahy Chief Commercial Officer
Leahy joins the wearables brand from Glossier, where she was chief executive for three years.
Chinese Jeweller Laopu Gold’s Shares Drop on Growth Outlook
The jeweller lost $2.1 billion in market value after forecasting first-half 2026 revenue growth of up to 66 percent, a sharp slowdown from last year that unsettled investors in one of China’s most viral consumer brands.
Unilever Lifts Outlook on Strongest Volume Growth in Over A Decade
Unilever upgraded its annual forecast on Tuesday, as consumers reached for brands like Vaseline and Dove despite household budget concerns stemming from the Iran war.
J&J to Pay $5.5 Billion to Settle Talc-Related Cancer Claims
Johnson & Johnson on Monday said it agreed to a $5.5 billion commitment to resolve years of litigation related to claims that its talc products caused ovarian cancer.
Lenzing Closes UK, Austria Sites in Turnaround Bid
The closures are the latest in a series of cost-cutting and refinancing measures at the textile maker, which has faced headwinds from competition in China and India.