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e-commerce

Direct-to-Consumer

Why Warby Parker’s Stock Soared This Week, and Allbirds’ Sank

The diverging paths for the two trailblazing direct-to-consumer brands is the latest indication that investors now value a clear path to profitability over growth.

Direct-to-Consumer

Why Warby Parker’s Stock Soared This Week, and Allbirds’ Sank

The diverging paths for the two trailblazing direct-to-consumer brands is the latest indication that investors now value a clear path to profitability over growth.


Retail

How to Make Rental Work

After years of trial and error, rental platforms have found new ways to improve margins and acquire customers, such as focussing on niche categories. Profitability remains elusive, however.

Retail

How to Make Rental Work

After years of trial and error, rental platforms have found new ways to improve margins and acquire customers, such as focussing on niche categories. Profitability remains elusive, however.


Retail

BoF LIVE | The Rise of Resale: Luxury as Currency

BoF’s Rahul Malik speaks with Tirath Kamdar of eBay and Fashionphile’s Sarah Davis about new research into why consumers are investing in luxury handbags, watches and jewellery and what this means for high-end resale.

Retail

BoF LIVE | The Rise of Resale: Luxury as Currency

BoF’s Rahul Malik speaks with Tirath Kamdar of eBay and Fashionphile’s Sarah Davis about new research into why consumers are investing in luxury handbags, watches and jewellery and what this means for high-end resale.


China

Gap to Sell Greater China Units to E-Commerce Firm Baozun

Dealmakers have seen opportunities for merger and acquisitions involving multinational firms that look to spin off their China units, as growth outlook in the country grappling with strict Covid-curbs remains uncertain amid intensifying competition with domestic brands.

China

Gap to Sell Greater China Units to E-Commerce Firm Baozun

Dealmakers have seen opportunities for merger and acquisitions involving multinational firms that look to spin off their China units, as growth outlook in the country grappling with strict Covid-curbs remains uncertain amid intensifying competition with domestic brands.


Retail

Fast Fashion Upstarts Are Using Shein’s Own Strategies Against It

The Chinese retailer’s influence on manufacturing has been just as seismic. Now, the breakneck supply chain pioneered by Shein is allowing a new swathe of brands to make the most of operating in the colossal retailer’s slipstream.

Retail

Fast Fashion Upstarts Are Using Shein’s Own Strategies Against It

The Chinese retailer’s influence on manufacturing has been just as seismic. Now, the breakneck supply chain pioneered by Shein is allowing a new swathe of brands to make the most of operating in the colossal retailer’s slipstream.


Retail

US Holiday Sales to Slow as Inflation Tests Consumer Resilience

The National Retail Federation (NRF) forecast holiday sales, including e-commerce, to rise between 6 percent and 8 percent to between $942.6 billion and $960.4 billion during November and December.

Retail

US Holiday Sales to Slow as Inflation Tests Consumer Resilience

The National Retail Federation (NRF) forecast holiday sales, including e-commerce, to rise between 6 percent and 8 percent to between $942.6 billion and $960.4 billion during November and December.


Retail

How to Approach Promotions This Holiday Season

Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.

Retail

How to Approach Promotions This Holiday Season

Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.


Partner Content

Reimagining the Returns Process to Unlock Growth

BoF sits with Andrew Pease, senior growth director at Happy Returns, and consumer psychologist Kate Nightingale, to hear how companies can transform returns from customer pain point to growth opportunity.

Partner Content

Reimagining the Returns Process to Unlock Growth

BoF sits with Andrew Pease, senior growth director at Happy Returns, and consumer psychologist Kate Nightingale, to hear how companies can transform returns from customer pain point to growth opportunity.


Marketing

What Fashion Needs to Know About Netflix’s New Ad Tier

Netflix argues that its audience size justifies the hefty price tag it plans to charge advertisers to place spots. Being an early advertiser on the biggest video streamer has its advantages, but there are a lot of potential downsides for smaller brands to consider.

Marketing

What Fashion Needs to Know About Netflix’s New Ad Tier

Netflix argues that its audience size justifies the hefty price tag it plans to charge advertisers to place spots. Being an early advertiser on the biggest video streamer has its advantages, but there are a lot of potential downsides for smaller brands to consider.


Sports

How to Break Into Wholesale

Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.

Sports

How to Break Into Wholesale

Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.


Direct-to-Consumer

Why the New Guard of Digital Brands Are Embracing Wholesale

When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.

Direct-to-Consumer

Why the New Guard of Digital Brands Are Embracing Wholesale

When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.


China

A Singles Day Without Livestream Superhosts Leaves Alibaba in a Quandary

The event, which the e-commerce giant has built up from a one day Nov. 11 sale to a nearly two-week festival, will begin with seven days of pre-sales to allow shoppers on its Taobao and Tmall marketplaces to place deposits to secure goods later at a discounted price.

China

A Singles Day Without Livestream Superhosts Leaves Alibaba in a Quandary

The event, which the e-commerce giant has built up from a one day Nov. 11 sale to a nearly two-week festival, will begin with seven days of pre-sales to allow shoppers on its Taobao and Tmall marketplaces to place deposits to secure goods later at a discounted price.