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Technology

Why Fashion Is Rushing to Create 3D Captures of Its Products

Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.

Technology

Why Fashion Is Rushing to Create 3D Captures of Its Products

Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.


Marketing

Revolve Invented Influencer Marketing as We Know It. Now It’s Pulling Back.

The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.

Marketing

Revolve Invented Influencer Marketing as We Know It. Now It’s Pulling Back.

The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.


Luxury

How Matches’ Collapse Could Impact Independent Fashion

The luxury retailer’s closure has far-reaching knock-on effects for independent brands. Unpaid bills for inventory have pushed some labels into dire financial straits, while confidence in other stockists like Farfetch-backed Browns has sunk to a nadir.

Luxury

How Matches’ Collapse Could Impact Independent Fashion

The luxury retailer’s closure has far-reaching knock-on effects for independent brands. Unpaid bills for inventory have pushed some labels into dire financial straits, while confidence in other stockists like Farfetch-backed Browns has sunk to a nadir.


Beauty

Lana Del Rey’s Makeup Artist Etienne Ortega Unveils Beauty Brand

With advice from Kris Jenner, the artist debuts his new makeup line, Ortega.

Beauty

Lana Del Rey’s Makeup Artist Etienne Ortega Unveils Beauty Brand

With advice from Kris Jenner, the artist debuts his new makeup line, Ortega.


Partner Content

Best Practices for Personalisation Through AI in Marketing Campaigns

From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.

Partner Content

Best Practices for Personalisation Through AI in Marketing Campaigns

From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.


Marketing

Temu and Shein Are the ‘Jaws’ of Digital Advertising

They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.

Marketing

Temu and Shein Are the ‘Jaws’ of Digital Advertising

They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.


Beauty

TikTok Influencer Dr. Muneeb Shah Launches Skincare Brand

Dermatologist-founded skincare brands are often found at luxury retailers with price points to match. But the newest one to hit the market is geared toward the TikTok set.

Beauty

TikTok Influencer Dr. Muneeb Shah Launches Skincare Brand

Dermatologist-founded skincare brands are often found at luxury retailers with price points to match. But the newest one to hit the market is geared toward the TikTok set.


Technology

How Algorithms Are Rewiring Fashion

They’re influencing what consumers see, like, buy and wear, and not always for the best.

Technology

How Algorithms Are Rewiring Fashion

They’re influencing what consumers see, like, buy and wear, and not always for the best.


Sustainability

Beware the ‘Sheinification’ of Fashion

The ‘instant fashion’ juggernaut’s explosive growth is attracting imitators. But keeping up with Shein’s relentless churn puts the industry on a perilous course when it comes to sustainability, writes Kenneth P. Pucker.

Sustainability

Beware the ‘Sheinification’ of Fashion

The ‘instant fashion’ juggernaut’s explosive growth is attracting imitators. But keeping up with Shein’s relentless churn puts the industry on a perilous course when it comes to sustainability, writes Kenneth P. Pucker.


Beauty

How Beauty Can Navigate a China Rebound

After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.

Beauty

How Beauty Can Navigate a China Rebound

After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.


Global Markets

Mercado Libre Slumps Most in Two Years on Profit Shortfall

The Latin American e-commerce and payments giant, fell the most in nearly two years after posting fourth-quarter earnings that fell short of analyst estimates, putting a pause on a major stock rally over the past year.

Global Markets

Mercado Libre Slumps Most in Two Years on Profit Shortfall

The Latin American e-commerce and payments giant, fell the most in nearly two years after posting fourth-quarter earnings that fell short of analyst estimates, putting a pause on a major stock rally over the past year.


Retail

Rowing Blazers Acquired By Burch Creative Capital

The deal will inject new capital into the New York-based preppy streetwear brand, allowing it to expand its women’s assortment and move into a bigger flagship in Manhattan.

Retail

Rowing Blazers Acquired By Burch Creative Capital

The deal will inject new capital into the New York-based preppy streetwear brand, allowing it to expand its women’s assortment and move into a bigger flagship in Manhattan.