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Global Markets

Myntra: India’s Online Fashion Gateway

The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.

Global Markets

Myntra: India’s Online Fashion Gateway

The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.


Marketing

Online Marketing Costs Jump in Bidding War With Temu and Shein

In the United States, for example, Temu has bid on keywords including “Walmart Black Friday deals”, “Kohls Black Friday”, and “Bed Bath Beyond”, according to data on Google search ads compiled by online marketing platform Semrush for Reuters.

Marketing

Online Marketing Costs Jump in Bidding War With Temu and Shein

In the United States, for example, Temu has bid on keywords including “Walmart Black Friday deals”, “Kohls Black Friday”, and “Bed Bath Beyond”, according to data on Google search ads compiled by online marketing platform Semrush for Reuters.


Retail

Buy Now, Pay Later Firm Klarna Files for US IPO

The Swedish firm has confirmed it will stage its IPO in the US, ending months of speculation, and undercutting hopes of a European listing.

Retail

Buy Now, Pay Later Firm Klarna Files for US IPO

The Swedish firm has confirmed it will stage its IPO in the US, ending months of speculation, and undercutting hopes of a European listing.


News & Analysis

The State of Fashion 2025: Challenges at Every Turn

The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.

News & Analysis

The State of Fashion 2025: Challenges at Every Turn

The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.


Technology

The Start-Up Turning AI Designs Into Real Products

Arcade lets shoppers design their own jewellery with AI and then produces it. It highlights both the potential in letting users turn their ideas into reality and how much labour is required behind the scenes to make it possible.

Technology

The Start-Up Turning AI Designs Into Real Products

Arcade lets shoppers design their own jewellery with AI and then produces it. It highlights both the potential in letting users turn their ideas into reality and how much labour is required behind the scenes to make it possible.


Partner Content

Unpacking the GCC’s Fashion and Beauty Growth Opportunities at Oud Fashion Talks

For its third edition, Oud Fashion Talks welcomed international and regional fashion professionals to Kuwait. Panel talks featured local emerging designers, beauty entrepreneurs, industry-leading content creators and the first public interview from CEO of luxury e-commerce platform Ounass, Khalid Al Tayer, in conversation with BoF’s Imran Amed.

Partner Content

Unpacking the GCC’s Fashion and Beauty Growth Opportunities at Oud Fashion Talks

For its third edition, Oud Fashion Talks welcomed international and regional fashion professionals to Kuwait. Panel talks featured local emerging designers, beauty entrepreneurs, industry-leading content creators and the first public interview from CEO of luxury e-commerce platform Ounass, Khalid Al Tayer, in conversation with BoF’s Imran Amed.


Global Markets

Is Q-Commerce the Next Big Beauty Opportunity in India?

‘Quick commerce’ apps that deliver products in just 10-20 minutes are already popular in Indian cities with experts predicting double-digit sales growth for the channel in the years ahead.

Global Markets

Is Q-Commerce the Next Big Beauty Opportunity in India?

‘Quick commerce’ apps that deliver products in just 10-20 minutes are already popular in Indian cities with experts predicting double-digit sales growth for the channel in the years ahead.


Retail

Boohoo CEO Steps Down and Begins Strategic Review of Company

Boohoo Group Plc Chief Executive Officer John Lyttle is stepping down as the struggling online retailer begins a strategic review that could potentially lead to a breakup of the company.

Retail

Boohoo CEO Steps Down and Begins Strategic Review of Company

Boohoo Group Plc Chief Executive Officer John Lyttle is stepping down as the struggling online retailer begins a strategic review that could potentially lead to a breakup of the company.


Partner Content

At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies

Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.

Partner Content

At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies

Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.


Beauty

Former Off-White Head Andrea Grilli Appointed CEO at Pharrell’s Humanrace

Grilli will join the company effective immediately, replacing founding chief executive officer Rachel Muscat.

Beauty

Former Off-White Head Andrea Grilli Appointed CEO at Pharrell’s Humanrace

Grilli will join the company effective immediately, replacing founding chief executive officer Rachel Muscat.


Technology

How Google Aims to Transform Shopping with AI

The search giant is rebuilding its shopping experience around AI, rolling out new features like personalised product feeds and AI-powered shopping guides, beginning this week.

Technology

How Google Aims to Transform Shopping with AI

The search giant is rebuilding its shopping experience around AI, rolling out new features like personalised product feeds and AI-powered shopping guides, beginning this week.


Retail

Why Men’s Retail Is Booming in Manhattan

Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.

Retail

Why Men’s Retail Is Booming in Manhattan

Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.