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The Business of Fashion

Discounting

Latest News & Analysis
Retail

The Secret to Breathing New Life Into Old Brands

Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.

Retail

UK Retailers Increased Discounts and Promotions to Boost Sales

Average shop prices in August were 1.6 percent lower than a year before, compared with a fall of 1.3 percent in July.

Retail

The Off-Price War Heats Up

From stalwarts like T.J. Maxx and Nordstrom Rack to venture-backed newcomers and online luxury resellers, a multitude of discount retailers are all vying for a piece of the growing off-price market, which will thrive amid the lingering global recession.

China

Luxury Brands Found a Solution for Their Inventory Glut. But Will It Backfire?

Outlets and off-price retailers in China are seeing business boom as luxury brands pump excess inventory into the country at bargain basement prices. But the pandemic clearance strategy is a double-edged sword.

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China

6 Ways to Boost Sales During the 618 Shopping Festival

With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.

Luxury

Gucci Just Left the Fashion Calendar Behind. Who Will Follow?

This week, everyone will be talking about Gucci's move to a seasonless schedule, Memorial Day sales — or lack thereof — how beauty retailers will reopen stores and luxury's bet on resort dressing. Get your BoF Professional Cheat Sheet.

China

Try Virtual Vouchers Instead of Deep Discounting

Global giants like Zara, H&M and Nike are experimenting with virtual vouchers to get people spending again in China. Should other brands follow suit to avoid the potentially harmful practice of deep discounting?

Retail

Is This the End of Wholesale, or the Beginning of Something Better?

Department stores are cancelling orders and delaying payments, pushing designers to breaking point and calling into question a system that has been challenged for years.

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Retail

What Will Stores Look Like Post-Pandemic?

This week everyone will be talking about the future of retail in a post-pandemic world, the state of the "drop" model and the proliferation of spring sales. Get your BoF Professional Cheat Sheet.

Luxury

What Shoppers Are Thinking Right Now

Consumers are feeling denial, anxiety, dread and hope. But even if they aren’t in the buying mood, brands can use this time to build deeper relationships.

Luxury

Luxury Brands Burn Unsold Goods. What Should They Do Instead?

The luxury industry’s habit of destroying end-of-season leftovers is under threat, thanks to a consumer backlash and increasing government regulations. BoF uncovers the best solutions.

Retail

Primark Says Sales Recovering After Cool Spring Cuts Growth

Wet May weather kept shoppers out of stores but the budget retailer is driving sales growth by expanding new stores at a breakneck pace.

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