Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
direct-to-consumer
Retail
Rowing Blazers Acquired By Burch Creative Capital
The deal will inject new capital into the New York-based preppy streetwear brand, allowing it to expand its women’s assortment and move into a bigger flagship in Manhattan.
Rowing Blazers Acquired By Burch Creative Capital
The deal will inject new capital into the New York-based preppy streetwear brand, allowing it to expand its women’s assortment and move into a bigger flagship in Manhattan.
Beauty
Prose Wants to Do for Skin What It Did for Hair
Prose’s custom hair products have earned it a devoted following and $135 million in annual sales. Now, it’s hoping it can repeat its success with a new personalised skin care offering.
Prose Wants to Do for Skin What It Did for Hair
Prose’s custom hair products have earned it a devoted following and $135 million in annual sales. Now, it’s hoping it can repeat its success with a new personalised skin care offering.
Beauty
How Amazon Fits Into the New Beauty Playbook
Amazon is set to become the biggest beauty retailer in the US, but its complexity and inflexibility is a turn-off for many brands with premium positioning. If they don’t bite the bullet, the losses will add up.
How Amazon Fits Into the New Beauty Playbook
Amazon is set to become the biggest beauty retailer in the US, but its complexity and inflexibility is a turn-off for many brands with premium positioning. If they don’t bite the bullet, the losses will add up.
Luxury
After Hitting a Few Moguls, Skiwear Brand Perfect Moment Goes Public
The skiwear brand staged a small IPO on Thursday to fund its growth plans, after struggling to line up investors in the private market.
After Hitting a Few Moguls, Skiwear Brand Perfect Moment Goes Public
The skiwear brand staged a small IPO on Thursday to fund its growth plans, after struggling to line up investors in the private market.
Entrepreneurship
In 2024, Investors Want Young Brands to Have It All
After a year that saw the investment coffers dry up in fashion and beauty, 2024 brings a renewed sense of hope — but only for brands that meet an exhaustive criteria.
In 2024, Investors Want Young Brands to Have It All
After a year that saw the investment coffers dry up in fashion and beauty, 2024 brings a renewed sense of hope — but only for brands that meet an exhaustive criteria.
Retail
How to Reach Shoppers When They’re Not in the Mood to Shop
As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.
How to Reach Shoppers When They’re Not in the Mood to Shop
As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.
Retail
The Best of BoF 2023: A New Consumer Economy
Spending cooled in 2023 as shoppers grappled with inflation, debt and high mortgage rates. Some retailers were more vulnerable than others. The strongest players are able to meet consumers where they are, through thick and thin.
The Best of BoF 2023: A New Consumer Economy
Spending cooled in 2023 as shoppers grappled with inflation, debt and high mortgage rates. Some retailers were more vulnerable than others. The strongest players are able to meet consumers where they are, through thick and thin.
Retail
Are Brands Ready for a Holiday Returns Surge?
Return rates are set to soar this holiday, despite slower sales growth, putting brands’ returns management playbooks to the ultimate test.
Are Brands Ready for a Holiday Returns Surge?
Return rates are set to soar this holiday, despite slower sales growth, putting brands’ returns management playbooks to the ultimate test.
Retail
Musinsa: The K-Fashion Ecosystem Goes Global
The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.
Musinsa: The K-Fashion Ecosystem Goes Global
The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.
Partner Content
The Strategy Behind Shay Mitchell’s Travel Brand Béis
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.
The Strategy Behind Shay Mitchell’s Travel Brand Béis
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.
Entrepreneurship
Can A Spanish Men’s Jewellery Start-Up Take Its Hype Machine Global?
Twojeys has driven multi-million-euro sales of its accessibly priced jewels to Spanish Gen-Z shoppers by pushing engaging, voyeuristic content to its online community. Now the brand aims to take its concept international with the opening of a London store.
Can A Spanish Men’s Jewellery Start-Up Take Its Hype Machine Global?
Twojeys has driven multi-million-euro sales of its accessibly priced jewels to Spanish Gen-Z shoppers by pushing engaging, voyeuristic content to its online community. Now the brand aims to take its concept international with the opening of a London store.
Direct-to-Consumer
Why Some DTC Brands Are Raising Debt, Not Venture Capital
In a conservative investment environment, the few start-ups that can access traditional venture capital are opting to take out loans, and battle higher interest rates, to fund business essentials like marketing and inventory.
Why Some DTC Brands Are Raising Debt, Not Venture Capital
In a conservative investment environment, the few start-ups that can access traditional venture capital are opting to take out loans, and battle higher interest rates, to fund business essentials like marketing and inventory.
The News in Brief
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.