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Entrepreneurship

In 2024, Investors Want Young Brands to Have It All

After a year that saw the investment coffers dry up in fashion and beauty, 2024 brings a renewed sense of hope — but only for brands that meet an exhaustive criteria.

Entrepreneurship

In 2024, Investors Want Young Brands to Have It All

After a year that saw the investment coffers dry up in fashion and beauty, 2024 brings a renewed sense of hope — but only for brands that meet an exhaustive criteria.


Retail

How to Reach Shoppers When They’re Not in the Mood to Shop

As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.

Retail

How to Reach Shoppers When They’re Not in the Mood to Shop

As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.


Retail

The Best of BoF 2023: A New Consumer Economy

Spending cooled in 2023 as shoppers grappled with inflation, debt and high mortgage rates. Some retailers were more vulnerable than others. The strongest players are able to meet consumers where they are, through thick and thin.

Retail

The Best of BoF 2023: A New Consumer Economy

Spending cooled in 2023 as shoppers grappled with inflation, debt and high mortgage rates. Some retailers were more vulnerable than others. The strongest players are able to meet consumers where they are, through thick and thin.


Retail

Are Brands Ready for a Holiday Returns Surge?

Return rates are set to soar this holiday, despite slower sales growth, putting brands’ returns management playbooks to the ultimate test.

Retail

Are Brands Ready for a Holiday Returns Surge?

Return rates are set to soar this holiday, despite slower sales growth, putting brands’ returns management playbooks to the ultimate test.


Retail

Musinsa: The K-Fashion Ecosystem Goes Global

The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.

Retail

Musinsa: The K-Fashion Ecosystem Goes Global

The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.


Partner Content

The Strategy Behind Shay Mitchell’s Travel Brand Béis

The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.

Partner Content

The Strategy Behind Shay Mitchell’s Travel Brand Béis

The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.


Entrepreneurship

Can A Spanish Men’s Jewellery Start-Up Take Its Hype Machine Global?

Twojeys has driven multi-million-euro sales of its accessibly priced jewels to Spanish Gen-Z shoppers by pushing engaging, voyeuristic content to its online community. Now the brand aims to take its concept international with the opening of a London store.

Entrepreneurship

Can A Spanish Men’s Jewellery Start-Up Take Its Hype Machine Global?

Twojeys has driven multi-million-euro sales of its accessibly priced jewels to Spanish Gen-Z shoppers by pushing engaging, voyeuristic content to its online community. Now the brand aims to take its concept international with the opening of a London store.


Direct-to-Consumer

Why Some DTC Brands Are Raising Debt, Not Venture Capital

In a conservative investment environment, the few start-ups that can access traditional venture capital are opting to take out loans, and battle higher interest rates, to fund business essentials like marketing and inventory.

Direct-to-Consumer

Why Some DTC Brands Are Raising Debt, Not Venture Capital

In a conservative investment environment, the few start-ups that can access traditional venture capital are opting to take out loans, and battle higher interest rates, to fund business essentials like marketing and inventory.


Partner Content

At Coterie New York, The New Rules of Brand Building

To discover how SMEs are successfully cutting through the noise to connecting with consumers in an increasingly crowded digital landscape, BoF interviews Christian Juul Nielsen, the founder of Akanvas, Batsheva Hay of Batsheva and Arianne Elmy, founder of her eponymous brand.

Partner Content

At Coterie New York, The New Rules of Brand Building

To discover how SMEs are successfully cutting through the noise to connecting with consumers in an increasingly crowded digital landscape, BoF interviews Christian Juul Nielsen, the founder of Akanvas, Batsheva Hay of Batsheva and Arianne Elmy, founder of her eponymous brand.


Workplace & Talent

Can the Fifteen Percent Pledge Get Past the Number?

As the climate around diversity initiatives shifts, the nonprofit is adapting its messaging to emphasise the need for long-term, structural changes over quick fixes.

Workplace & Talent

Can the Fifteen Percent Pledge Get Past the Number?

As the climate around diversity initiatives shifts, the nonprofit is adapting its messaging to emphasise the need for long-term, structural changes over quick fixes.


Partner Content

How E-Commerce and SMEs Are Transforming Africa’s Fashion Industries

The potential of the African continent as both a manufacturing hub and consumer market is still largely untapped. BoF shares key insights from sector specialists on the driving forces behind the evolution of Africa’s fashion industry and identifies what opportunities exist for local and international businesses.

Partner Content

How E-Commerce and SMEs Are Transforming Africa’s Fashion Industries

The potential of the African continent as both a manufacturing hub and consumer market is still largely untapped. BoF shares key insights from sector specialists on the driving forces behind the evolution of Africa’s fashion industry and identifies what opportunities exist for local and international businesses.


Sports

Nike’s Complex Relationship With Wholesale, Explained

The sportswear giant is quietly returning to third-party stores six years after it first announced a pivot toward direct channels. But this isn’t a reversal of priorities as much as it is an evolution of Nike’s distribution strategy, analysts say.

Sports

Nike’s Complex Relationship With Wholesale, Explained

The sportswear giant is quietly returning to third-party stores six years after it first announced a pivot toward direct channels. But this isn’t a reversal of priorities as much as it is an evolution of Nike’s distribution strategy, analysts say.