Skip to main content

direct-to-consumer

Luxury

Why Fashion Is Maxing Out on Minimalism

The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.

Luxury

Why Fashion Is Maxing Out on Minimalism

The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.


Partner Content

BoF and Lyst Connect New York’s ‘Power Brand’ Community

Executives and creative leaders from brands including Marc Jacobs, Calvin Klein, Tory Burch, Tom Ford, J. Crew, Noah and Canada Goose, among others, joined BoF President, Nick Blunden, and Lyst CEO, Emma McFerran, for a dinner in New York City.

Partner Content

BoF and Lyst Connect New York’s ‘Power Brand’ Community

Executives and creative leaders from brands including Marc Jacobs, Calvin Klein, Tory Burch, Tom Ford, J. Crew, Noah and Canada Goose, among others, joined BoF President, Nick Blunden, and Lyst CEO, Emma McFerran, for a dinner in New York City.


Retail

Stüssy To Open a New Flagship in New York

The streetwear trailblazer will make its return to physical retail in the city with an expansive, 5,600 square-foot store.

Retail

Stüssy To Open a New Flagship in New York

The streetwear trailblazer will make its return to physical retail in the city with an expansive, 5,600 square-foot store.


Luxury

Casablanca Paris to Open First Retail Store as Sales Approach $50 Million

Paris’ Rue du Faubourg Saint-Honoré will house the first boutique for Charaf Tajer’s 6 year-old fashion brand.

Luxury

Casablanca Paris to Open First Retail Store as Sales Approach $50 Million

Paris’ Rue du Faubourg Saint-Honoré will house the first boutique for Charaf Tajer’s 6 year-old fashion brand.


Retail

Macy’s Targets Menswear Shoppers With New Private Label

Macy’s newest private label, “Mode of One,” is taking aim at the contemporary menswear shopper as the retailer tries to shore up its men’s apparel business.

Retail

Macy’s Targets Menswear Shoppers With New Private Label

Macy’s newest private label, “Mode of One,” is taking aim at the contemporary menswear shopper as the retailer tries to shore up its men’s apparel business.


Beauty

How Franchising Can Help Beauty Start-Ups Grow

More brands are charting brick-and-mortar expansions through franchise partners despite the challenges that come with the business model.

Beauty

How Franchising Can Help Beauty Start-Ups Grow

More brands are charting brick-and-mortar expansions through franchise partners despite the challenges that come with the business model.


Beauty

Trinny London Opens Its First Flagship Store

The UK-based digitally native beauty start-up’s yellow storefront on King’s Road is a major element of its push to reach $100 million in annual sales.

Beauty

Trinny London Opens Its First Flagship Store

The UK-based digitally native beauty start-up’s yellow storefront on King’s Road is a major element of its push to reach $100 million in annual sales.


Beauty

Cult Gaia Gets Into Beauty With Fragrance Line

This week, the womenswear and accessories label is launching its first fragrance line. The three $228 scents are a major push towards its goal of becoming a full lifestyle brand.

Beauty

Cult Gaia Gets Into Beauty With Fragrance Line

This week, the womenswear and accessories label is launching its first fragrance line. The three $228 scents are a major push towards its goal of becoming a full lifestyle brand.


Marketing

Why Menswear Is Getting a Marketing Refresh

As critics argue that menswear labels’ homogenous marketing style has made for a feeling of boredom and sameness in the sector, start-ups are beginning to invest in imagery that will set them apart from their competitors.

Marketing

Why Menswear Is Getting a Marketing Refresh

As critics argue that menswear labels’ homogenous marketing style has made for a feeling of boredom and sameness in the sector, start-ups are beginning to invest in imagery that will set them apart from their competitors.


Entrepreneurship

How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights

Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.

Entrepreneurship

How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights

Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.


Beauty

Male Infertility Anxiety Is Driving the Latest Wellness Boom

Male wellness products have long been centred around muscle building, endurance and other athletic pursuits. Now, brands and consumers are switching their focus to virility, fertility and sexual peak performance.

Beauty

Male Infertility Anxiety Is Driving the Latest Wellness Boom

Male wellness products have long been centred around muscle building, endurance and other athletic pursuits. Now, brands and consumers are switching their focus to virility, fertility and sexual peak performance.


Retail

The Stores Defining a New Era of Multi-Brand Retail

As department stores and online giants struggle, a new generation of independent boutiques are carving out their own path for success. Often that means eschewing easy online sales, investing in brick-and-mortar offerings and taking a chance on emerging labels.

Retail

The Stores Defining a New Era of Multi-Brand Retail

As department stores and online giants struggle, a new generation of independent boutiques are carving out their own path for success. Often that means eschewing easy online sales, investing in brick-and-mortar offerings and taking a chance on emerging labels.