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Partner Content

At the BoF 500 Gala, Snap Inc. Showcases Next-Generation AR Activations

At the BoF 500 Gala event, held in partnership with Snap Inc., the social media company showcased how augmented reality can seamlessly blend physical and digital community experiences. BoF learns more about how brands can leverage the technology.

Partner Content

At the BoF 500 Gala, Snap Inc. Showcases Next-Generation AR Activations

At the BoF 500 Gala event, held in partnership with Snap Inc., the social media company showcased how augmented reality can seamlessly blend physical and digital community experiences. BoF learns more about how brands can leverage the technology.


Partner Content

How AR Strategies Can Drive Growth in Fashion & Beauty

BoF and Snap Inc. invited attendees from across fashion and beauty to discuss AR’s evolving use-cases, its ability to innovate client and brand dynamics — and when and how to invest.

Partner Content

How AR Strategies Can Drive Growth in Fashion & Beauty

BoF and Snap Inc. invited attendees from across fashion and beauty to discuss AR’s evolving use-cases, its ability to innovate client and brand dynamics — and when and how to invest.


Workplace & Talent

Fashion’s In-Demand Jobs

Recruiters say interest in the metaverse is cooling, while brands look for candidates with the real-world expertise to navigate uncertain times including in areas such as supply chain, diversity, ESG compliance and HR.

Workplace & Talent

Fashion’s In-Demand Jobs

Recruiters say interest in the metaverse is cooling, while brands look for candidates with the real-world expertise to navigate uncertain times including in areas such as supply chain, diversity, ESG compliance and HR.


Partner Content

At Coterie, Aligning Wholesale with Fashion’s Digital and More Sustainable Future

The contemporary and advanced contemporary womenswear event returns to New York with a renewed focus on its core pillars: sustainability, technology and immersive experiences. BoF meets Kelly Helfman, president of Informa Markets Fashion, to learn more.

Partner Content

At Coterie, Aligning Wholesale with Fashion’s Digital and More Sustainable Future

The contemporary and advanced contemporary womenswear event returns to New York with a renewed focus on its core pillars: sustainability, technology and immersive experiences. BoF meets Kelly Helfman, president of Informa Markets Fashion, to learn more.


Technology

Why CryptoPunks and Bored Apes Are Fashion

NFT profile pictures signal tastes and affiliations, have aesthetic value and set and follow trends. In other words, they're fashion.

Technology

Why CryptoPunks and Bored Apes Are Fashion

NFT profile pictures signal tastes and affiliations, have aesthetic value and set and follow trends. In other words, they're fashion.


Partner Content

How Fashion Retailers Use AI to Optimise E-Commerce and Consumer Experience

With an eye toward driving product relevance across the entire retail stack, retailers and brands like The North Face, Bloomingdales and Vans are using Artificial Intelligence tools to create more bespoke e-commerce experiences for customers. BoF meets Lily AI co-founder Purva Gupta to learn more.

Partner Content

How Fashion Retailers Use AI to Optimise E-Commerce and Consumer Experience

With an eye toward driving product relevance across the entire retail stack, retailers and brands like The North Face, Bloomingdales and Vans are using Artificial Intelligence tools to create more bespoke e-commerce experiences for customers. BoF meets Lily AI co-founder Purva Gupta to learn more.


Technology

Ommy Akhe on How Augmented Reality Could Transform Fashion

The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits.

Technology

Ommy Akhe on How Augmented Reality Could Transform Fashion

The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits.


Retail

Snap-Backed Gen Z Resale Platform Raises $4.5 Million

Galaxy raised $4.5 million to power its personalised secondhand marketplace, inviting influencers and independent boutiques to sell on the app.

Retail

Snap-Backed Gen Z Resale Platform Raises $4.5 Million

Galaxy raised $4.5 million to power its personalised secondhand marketplace, inviting influencers and independent boutiques to sell on the app.


Retail

Trade Show Company Acquires Bulletin, an Online Wholesale Marketplace

Emerald Holding, a company that hosts business-to-business events, has purchased Bulletin to be part of its retail trade show entity, NY Now

Retail

Trade Show Company Acquires Bulletin, an Online Wholesale Marketplace

Emerald Holding, a company that hosts business-to-business events, has purchased Bulletin to be part of its retail trade show entity, NY Now


Retail

American Eagle’s Hottest Business Isn’t Jeans — It’s Logistics

After acquiring two supply-chain start-ups last year, the teen retailer wants to build an ‘open source’ shipping and storage network it thinks can someday be a bigger business than selling clothes.

Retail

American Eagle’s Hottest Business Isn’t Jeans — It’s Logistics

After acquiring two supply-chain start-ups last year, the teen retailer wants to build an ‘open source’ shipping and storage network it thinks can someday be a bigger business than selling clothes.


Technology

Ian Rogers on the Inevitability of Virtual Fashion

Rogers, the chief experience officer at crypto wallet maker Ledger, explains how — and when — fashion should tap into the NFT gold rush.

Technology

Ian Rogers on the Inevitability of Virtual Fashion

Rogers, the chief experience officer at crypto wallet maker Ledger, explains how — and when — fashion should tap into the NFT gold rush.


Technology

The Era of the AI Fashion Designer Is Getting Closer

Image-generating AI programs like Dall-E Mini show how close the technology is to producing credible imitations of designer clothing, a scenario that would have a range of consequences for fashion.

Technology

The Era of the AI Fashion Designer Is Getting Closer

Image-generating AI programs like Dall-E Mini show how close the technology is to producing credible imitations of designer clothing, a scenario that would have a range of consequences for fashion.